How to Install Facebook Pixel with Google Tag Manager

Updated: August 2nd, 2020. If you are using paid advertising to acquire new traffic, it’s very likely that you already use Facebook ads. However, if you don’t measure the effectiveness of your ad campaigns and just burn dollars hoping that maybe something is working, you’re doing it wrong. If you use Facebook ads to acquire traffic, […]
Julius Fedorovicius
In Google Tag Manager Tips

Use GA Standard Ecommerce Data in Facebook Pixel with GTM

In 2019, Simo Ahava has posted a guide on how to reuse the Google Analytics Enhanced Ecommerce data in Facebook Pixel. While Enhanced Ecommerce is definitely a recommended solution to track sales with GA, there are still quite many projects that use its primitive predecessor, Standard Ecommerce. In case you did not know, Standard Ecommerce […]
Julius Fedorovicius
In Google Tag Manager Tips

Multiple Facebook Pixels on the Same Page with Google Tag Manager

How to Implement Multiple Facebook Pixels on the Same Page with GTM If you are using paid advertising to acquire new traffic, it’s very likely that you already use Facebook ads. However, if you don’t measure the effectiveness of your ad campaigns and just burn dollars hoping that maybe something is working, you’re doing it wrong. […]
Julius Fedorovicius
In

Facebook Conversion Tracking With Google Tag Manager

Updated: March 30th, 2020. If you’re already using Facebook as a marketing tool, you want to measure the results, right? You have multiple options here – remarketing, Facebook conversion tracking, etc. However, everything takes time to implement – you send an email to the developer with requirements of what should be tracked and it takes him weeks […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Manager Forum on Facebook

Welcome to the fastest growing Google Tag Manager forum. Being founded in January of 2018, this forum quickly gained traction and in first six months surpassed 3000 members. Compared to other communities (on Google+, Linkedin), the growth is unprecedented.
Julius Fedorovicius
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Google Analytics Social Tracking: Facebook, Twitter, Linkedin, and Pinterest Buttons

Social interactions that occur on your website clearly indicate a high level of user engagement, so there is no question that we need to track them. Luckily, it’s pretty easy to track them. In this blog post, I’ll show you how to do Google Analytics Social Tracking and capture clicks on Facebook Likes, Twitter Tweets, LinkedIn Shares, and Pinterest […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

Facebook Comment Tracking Recipe for GTM

A ready-made Google Tag Manager container template which tracks successful Facebook comment submissions (embedded on your website). All these events are to Google Analytics as Social Interactions. You won’t see these events in Google Analytics Real-time reports. They will appear in your Social reports (Acquisition > Social > Plugins) after 24-48 hours. Other GTM recipes related to social […]
Julius Fedorovicius
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