This blog post will be a shorter one. In the past, I’ve described the friendship of Google Tag Manager and Facebook Pixel multiple times. As of August 2017, GTM still does not support Facebook Pixel by default thus you and I still need to use the Custom HTML tag. Have you ever taken a closer lookRead more
A week ago I published a blog post about Single Page Web Applications/Websites and how you can track them with Google Tag Manager. Ronnie, a reader of mine, mentioned another important issue: Facebook Pixel does not recognize URL fragments thus it becomes impossible to create FB custom audiences based on page views of a singleRead more
Updated: May 20th, 2017. If you’re already using Facebook for marketing, you want to measure the results and be more efficient, right? But how can you track interactions such as LIKE button clicks? What about conversions? Everything used to work like this – you send an email to the developer with requirements of what should be tracked and it takesRead more
Tracks clicks of Facebook LIKE button embedded on your website and sends this data to Google Analytics as Social Interactions. You won’t see these events in Google Analytics Real-time reports. They will appear in your Social reports (Acquisition > Social > Plugins) after 24-48 hours. Other GTM recipes related to social networks (Twitter, Pinterest, LinkedIn) are compatible withRead more
If you’re already using Facebook as a marketing tool, you want to measure the results, right? You have multiple options here – remarketing, Facebook conversion tracking, etc. However everything takes time to implement – you send an email to the developer with requirements of what should be tracked and it takes him weeks complete the task. ButRead more
