Updated: August 2nd, 2020. If you are using paid advertising to acquire new traffic, it’s very likely that you already use Facebook ads. However, if you don’t measure the effectiveness of your ad campaigns and just burn dollars hoping that maybe something is working, you’re doing it wrong. If you use Facebook ads to acquire traffic, […]
In 2019, Simo Ahava has posted a guide on how to reuse the Google Analytics Enhanced Ecommerce data in Facebook Pixel. While Enhanced Ecommerce is definitely a recommended solution to track sales with GA, there are still quite many projects that use its primitive predecessor, Standard Ecommerce. In case you did not know, Standard Ecommerce […]
Updated: April 6th, 2020. Here’s a situation that might look familiar to you. You land on your site and a Facebook Pixel tag fires. You continue browsing the site and the pixel never fires again (unless you hit the Refresh button in your browser). What you’re dealing here with is called a Single Page Application and […]
How to Implement Multiple Facebook Pixels on the Same Page with GTM If you are using paid advertising to acquire new traffic, it’s very likely that you already use Facebook ads. However, if you don’t measure the effectiveness of your ad campaigns and just burn dollars hoping that maybe something is working, you’re doing it wrong. […]
Updated: March 30th, 2020. If you’re already using Facebook as a marketing tool, you want to measure the results, right? You have multiple options here – remarketing, Facebook conversion tracking, etc. However, everything takes time to implement – you send an email to the developer with requirements of what should be tracked and it takes him weeks […]
Welcome to the fastest growing Google Tag Manager forum. Being founded in January of 2018, this forum quickly gained traction and in first six months surpassed 3000 members. Compared to other communities (on Google+, Linkedin), the growth is unprecedented.
Social interactions that occur on your website clearly indicate a high level of user engagement, so there is no question that we need to track them. Luckily, it’s pretty easy to track them. In this blog post, I’ll show you how to do Google Analytics Social Tracking and capture clicks on Facebook Likes, Twitter Tweets, LinkedIn Shares, and Pinterest […]
Although Google Tag Manager’s Google+ community is the largest and has the most experts on it, there is one slight problem.
A ready-made Google Tag Manager container template which tracks successful Facebook comment submissions (embedded on your website). All these events are to Google Analytics as Social Interactions. You won’t see these events in Google Analytics Real-time reports. They will appear in your Social reports (Acquisition > Social > Plugins) after 24-48 hours. Other GTM recipes related to social […]