How to Install Meta Pixel with Google Tag Manager (Facebook Pixel)

Updated: December 6th, 2022 Note: Facebook has rebranded itself to Meta, but many of its websites’ resources remain branded as Facebook resources. For this reason, we will use both names (Facebook pixel and Meta pixel) interchangeably. If you use paid advertising to acquire new traffic, you are probably already running Facebook ads. However, if you […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Analytics 4 Forum on Facebook

Welcome to the fastest-growing Google Analytics 4 forum. Being founded in January of 2022, this forum quickly gained traction and its first 1000 members within the first 6 hours of the launch. Related: you might also want to join the Google Tag Manager community
Julius Fedorovicius
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Google Tag Manager Forum on Facebook

Welcome to the fastest growing Google Tag Manager forum. Being founded in January of 2018, this forum quickly gained traction and in the first six months surpassed 3000 members. Related: you might also want to join the Google Analytics 4 community
Julius Fedorovicius
In

Facebook Conversions API with Server-side Google Tag Manager

  Facebook Conversions API with Server-side Google Tag Manager   This topic is available in my Intermediate/Advanced Google Tag Manager course. In that course, you will learn: What Server-side GTM (SGTM) is What is Facebook Conversions API (CAPI) and why is it important How to send data from your website to Facebook CAPI (with SGTM) […]
Julius Fedorovicius
In

Multiple Facebook Pixels on the Same Page with Google Tag Manager

How to Implement Multiple Facebook Pixels on the Same Page with GTM If you are using paid advertising to acquire new traffic, it’s very likely that you already use Facebook ads. However, if you don’t measure the effectiveness of your ad campaigns and just burn dollars hoping that maybe something is working, you’re doing it wrong. […]
Julius Fedorovicius
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Use GA Standard Ecommerce Data in Facebook Pixel with GTM

In 2019, Simo Ahava has posted a guide on how to reuse the Google Analytics Enhanced Ecommerce data in Facebook Pixel. While Enhanced Ecommerce is definitely a recommended solution to track sales with GA, there are still quite many projects that use its primitive predecessor, Standard Ecommerce. In case you did not know, Standard Ecommerce […]
Julius Fedorovicius
In Google Tag Manager Tips

Facebook Conversion Tracking With Google Tag Manager

Updated: March 30th, 2020. If you’re already using Facebook as a marketing tool, you want to measure the results, right? You have multiple options here – remarketing, Facebook conversion tracking, etc. However, everything takes time to implement – you send an email to the developer with requirements of what should be tracked and it takes him weeks […]
Julius Fedorovicius
In Google Tag Manager Tips

Facebook Comment Tracking Recipe for GTM

A ready-made Google Tag Manager container template which tracks successful Facebook comment submissions (embedded on your website). All these events are to Google Analytics as Social Interactions. You won’t see these events in Google Analytics Real-time reports. They will appear in your Social reports (Acquisition > Social > Plugins) after 24-48 hours. Other GTM recipes related to social […]
Julius Fedorovicius
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