Google Analytics 4 Course

Learn how to practically plan your setup, configure it, create reports, and get insights out of your data

Level: From beginner to advanced
Duration: 16 hours
Last update:
 September 22nd, 2022

Google analytics 4 course

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What will you learn in this course?

In this Google Analytics 4 Course, you will learn:

  • How to properly plan your analytics setup
  • How to decide what is important to track and how to pick correct metrics (KPis)
  • How to configure your Google Analytics 4
  • How to build reports based on your business goals
  • How to analyze the data and how to get value out of it

A course that focuses on getting value out of your Google Analytics 4 data

Most Google Analytics courses in the market focus on GA features and how to navigate the reports. But that’s it.

But how do you know if you are collecting meaningful data?

What should you do with the data in your GA4 reports?

This course will help you with that. It will show you the entire process from proper planning, to setup, then reporting, and then getting value/insights out of your data.

Additionally, this course is:

  • Regularly updated
  • Filled with practical lessons + you will apply them on a sandbox website
  • With easy-to-understand explanations of complex concepts
  • With a clear step-by-step process (not just filled with random tutorials)
  • With time-saving resources (exclusive templates and checklists)
  • With support from the instructor and other students
  • With lifetime access (no deadlines and expiration dates)
  • Taught by one of the top GA practitioners in the world

Want to learn more? Keep reading.

Learn how to get insights with GA4, not just features and interface

Understanding GA4 features, data model, the interface is important. Sure. But in the end, it’s just a tool. What you do with that tool and those features – that’s what matters.

To get value out of your analytics tool, you must go beyond features. You also must:

  • understand your business/client and its goals
  • ask questions related to those goals
  • measure what matters
  • get insights out of that data

And that’s exactly what you will learn in this course.

For those who often get stuck/lost in the sea of GA4 tutorials

Yes, there are many other resources online that will teach Google Analytics 4 (videos, blog posts, free/cheap courses, documentation). But that comes with its own price:

  • Most of those tutorials focus on features, not analysis
  • You don’t have a clear learning path, the process is chaotic
  • It’s easy to get lost in the documentation

As a result, you get stuck very often and thus waste even more time. If you convert that wasted time into money, it will probably be even more expensive than a Premium GA4 course.

Instead of trying to figure things on your own and wasting months, you could be up-and-running with GA4 in several weeks. And that’s possible with this course.

Here I show both – features and how to work with data in your reports.

❝This course is packed with relevant and actionable information❞

– Daniel Bonneau, Founder of Goodwater Analytics –

What can you expect from this course?

11 modules

100+ bite-sized videos that will show you an easy-to-follow step-by-step process of how to learn GA4 as soon as possible and make the best out of it. Since we go beyond just GA4 features, there are more things to learn. Thus the course will be a long one (~15+ hours).

Practical knowledge and a sandbox website

This Google Analytics 4 course is not just “sit back and watch”. The best way to learn is to do, therefore, in some lessons, you will have to complete practical tasks on an actual website (you can use either your own site or a sandbox website provided on this course). Also, you will be using two GA4 properties: your own and the official Google’s demo.

Exclusive time-saving resources

Enroll and get access to a bunch of ready-made templates/checklists that will save you time on every new analytics project that you work on.

Support & Personal Feedback

Got questions? You will get the answers. Enroll now, and you will get multiple options on how to get help. You can join the private Facebook group of my students. Also, there is a comment section under each lesson where we can discuss. Last (but not least), you can contact me via email.

Quick quizzes

At the end of every module, there is a quick quiz to check what you have learned. It’s a great way to ensure that you have gained the most out of lessons.

Lifetime access to the course & Free Updates

Your Google Analytics 4 course purchase includes lifetime access to the training materials. If you want to revisit a particular topic of the course, you can come back here anytime. Also, every time the course is updated, all students get that for free.

30-day money-back guarantee

If you complete this Google Analytics 4 Course and still don’t understand GA4, email me for a refund. No questions asked.

Is this Google Analytics 4 course right for you?

This course is for those who are just starting with GA4 or those who have some experience (but want to significantly improve their skills). You should enroll if:

  • You want to learn how to use GA4 properly
  • You want to learn not only how to setup GA4 but also how to analyze the data you collect
  • You’re lost among countless GA4 resources online and struggle to connect the dots
  • You want to prepare for the future where GA4 will be the main analytics platform

This course is NOT for you if:

  • You want to learn how to use BigQuery with GA4
  • You are already an experienced GA4 user

This course also contains several lessons related to mobile app tracking with Firebase (its setup). But most of the content is focusing on web tracking.

This course is on-demand. You can learn at your own pace and apply new knowledge to your own Google Analytics account. Access 24/7.

Your instructor

Julius Fedorovicius is the founder of Analytics Mania and GTM/GA4 communities on Facebook. Also, he is one of the top Google Tag Manager / Google Analytics 4 practitioners in the world.

Julius has been actively publishing articles on analyticsmania.com, a blog that helps hundreds of thousands of marketers/analysts every month and that has been featured on widely known websites like moz.com, neilpatel.com, the official Google Analytics social media accounts, etc.

Course curriculum

Here is the list of topics that you will learn in this course. Lessons are practical and you will practice some lessons on a sandbox website (that the course provides).

Have a question? Feel free to ask!

Module 1: Planning your analytics

One of the biggest mistakes that Google Analytics users make is to start with the implementation. This leads to chaotic setups and often useless data. This module will help you plan meaning configurations that will later become useful insights. Topics covered:

  • How to identify business goals and objectives
  • How to identify KPIs (Key Performance Indicators)
  • How to find out what’s important to track
  • How to prepare a measurement plan
  • How to prioritize your setup

Module 2: Setup part #1 - overview, admin panel, installation

Once you have a plan, it’s time to start implementing it. First, let’s get familiar with the interface of GA4. Topics covered:

  • Exclusive GA4 setup checklist (with almost 40 list items)
  • Overview of the interface and admin panel
  • Recommended structures of your GA4 property
  • How to install GA4 on websites and mobile apps (Android example)
  • How to test your setup
  • Important settings of your property/data streams

Module 3: Setup part #2 - event tracking, conversions, purchases

Now let’s send additional data to your Google Analytics 4 property. Topics covered:

  • How to prepare a tag implementation plan
  • Event tracking (on websites and mobile apps (Android example))
  • Purchase tracking, conversions, conversion modeling
  • Event parameters vs custom dimensions
  • Recommended event naming convention

Module 4: Setup part #3: other things to consider

Additional things to keep in mind. Topics covered:

  • User-scoped custom dimensions, User ID
  • Custom metrics
  • Scope in GA4
  • Audiences
  • Integrations with Google Ads, Google Optimize, BigQuery, Search Console

Important: This course will not explain how to work with BigQuery and how to query data there.

Module 5: Privacy in Google Analytics 4

An overview of features and settings related to privacy in Google Analytics 4. Topics covered:

  • Privacy controls in GA4
  • Getting consent before tracking
  • Introduction to consent mode

Module 6: Reports part #1 - standard reports

Let’s get familiar with standard reports in Google Analytics 4. Topics covered:

  • Acquisition
  • Engagement
  • Monetization
  • Other reports
  • Metrics and dimensions

Module 7: Reports part #2 - Explorations, custom reports

You will learn how to build custom reports with explorations. Topics explained:

  • Free form exploration
  • Segments, comparisons,
  • Funnel exploration
  • Path exploration
  • Segment comparison
  • Cohort analysis,
  • Current alternatives to views, etc.

Module 8: Reports part #3 - marketing campaigns and attribution

Let’s learn how to analyze the results of your marketing campaigns:

  • UTM tracking, recommended naming convention
  • Analyzing traffic sources and marketing campaigns
  • Attribution
  • Advertising reports

Module 9: Reports part #4 - funnel tracking

If you have a website, you want the visitors to complete certain steps there. Funnel tracking can help you identify places/steps, where your visitors are dropping off the most. Those parts are where you are losing money. Topics covered:

  • Introduction to funnels
  • How to plan funnel tracking
  • How to setup funnel tracking
  • Viewing data in your reports + examples

Module 10: Getting insights from your GA4 reports

One of the most-requested modules. Let’s learn how to analyze various parts of a website to identify potential weak points that could be improved later. Topics covered:

  • Finding revenue opportunities
  • Analyzing ecommerce data
  • Asking questions and getting answers from your reports
  • and more

Module 11: Migration from Universal Analytics (GA3) to GA4

This module will be useful if you plan to completely move from GA3 to GA4 or if you want to run them both at the same time. Topics covered:

  • Planning the migration
  • Configuring your setup
  • Important things to keep in mind
  • Exclusive migration checklist with ~100 list items

A sample lesson from the course

This lesson is from module #1 where I explain what are dimensions and metrics

Become a Google Analytics 4 power user
Enroll now

One-time payment. Instant access.

  • Instant access to the course material
  • Practical tasks, examples & sandbox website
  • Interactive quick challenges and quizzes
  • Checklists/templates
  • Support
  • Lifetime access & Free updates

Price: $499

+ additional taxes may apply

Team discounts are available

Lifetime access. Free updates. Available 24/7.
30-day money-back guarantee.

4 monthly payments. Instant access.

  • Instant access to the course material
  • Practical tasks, examples & sandbox website
  • Interactive quick challenges and quizzes
  • Checklists/templates
  • Support
  • Lifetime access & Free updates

Price: 4 x $133

+ additional taxes may apply

Team discounts are available

Lifetime access. Free updates. Available 24/7.
30-day money-back guarantee.

Bundle. GA4 course + GTM for Beginners

  • Instant access to GTM course for Beginners and this GA4 course
  • Practical tasks & sandbox website
  • Interactive quick challenges & quizzes
  • Checklists/templates
  • Support
  • Lifetime access & Free updates

Price: $649 $798

+ additional taxes may apply

Team discounts are available

Lifetime access. Free updates. Available 24/7.
30-day money-back guarantee.

Looking for a team discount?

The prices that you see above are for the first user. If you want to enroll multiple team members, the pricing gets better. Contact us to learn how to enroll multiple users at the same time.

When you fill in the form, please provide the number of teammates who should enroll. Then we will calculate the price and will send you further instructions.

If you decide to add additional team members in the future, this team discount will still apply.

Frequently asked questions

This Google Analytics 4 Course starts when you enroll in it and never ends! It is a completely self-paced online course – you decide when you start and when you finish.

The course contains ~16 hours of video content. The speed of course completion depends on how fast you learn, what video playback speed will you use, and how much you already know.

In many cases, employers pay for the course. Here are some thoughts:

  • The industry is changing and soon Google Analytics 4 will be the main platform that businesses use. Prepare for that future.
  • GA4 is completely different compared to GA3. There are many things to learn. This course is your shortcut to mastering it.
  • If you work in an agency, keep in mind that many businesses soon will be migrating to GA4. Learn it and offer this service for your clients.

Sounds like a good deal, right?

Yes, you will receive a course certificate after you have gone through all course material.

How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like – across any and all devices you own.

Yes. And if the update is published, all existing course students get it for free.

This course will work both for intermediate users and for those who are just starting with GA4. No prior experience is needed.

Speaking of technical requirements, you should have a Google Chrome browser installed (because there are several plugins you’ll need to use during the course) and an internet connection, of course.

I would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Yes, all videos have English subtitles

No. This course provides a sandbox website where you will learn how to track particular interactions. If you have your own website, that’s also good. You can practice there.

No, the price you see on this page is without taxes, therefore, the final price might increase on the checkout page based on your billing address.

Feel free to send me an email to [email protected]

It's time to start getting value out of your analytics. Enroll now.

One-time payment. Instant access.

  • Instant access to the course material
  • Practical tasks, examples & sandbox website
  • Interactive quick challenges and quizzes
  • Checklists/templates
  • Support
  • Lifetime access & Free updates

Price: $499

+ additional taxes may apply

Team discounts are available

Lifetime access. Free updates. Available 24/7.
30-day money-back guarantee.

4 monthly payments. Instant access.

  • Instant access to the course material
  • Practical tasks, examples & sandbox website
  • Interactive quick challenges and quizzes
  • Checklists/templates
  • Support
  • Lifetime access & Free updates

Price: 4 x $133

+ additional taxes may apply

Team discounts are available

Lifetime access. Free updates. Available 24/7.
30-day money-back guarantee.

Bundle. GA4 course + GTM for Beginners

  • Instant access to GTM course for Beginners and this GA4 course
  • Practical tasks & sandbox website
  • Interactive quick challenges & quizzes
  • Checklists/templates
  • Support
  • Lifetime access & Free updates

Price: $649 $798

+ additional taxes may apply

Team discounts are available

Lifetime access. Free updates. Available 24/7.
30-day money-back guarantee.

30-day money-back guarantee

If you complete this Google Analytics 4 course and still don’t understand GA4, email me for a refund. No questions asked.