Google Tag Manager Masterclass for Beginners 3.0

A practical step-by-step course that will teach you how to manage marketing & analytics tracking codes efficiently and become a solid GTM user

Now with Google Analytics 4 examples

Designed for: Beginners/Fresh Intermediates
Duration: 9 hours
Last update: June 13th, 2022

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What will you learn in this course?

In this Google Tag Manager Course for Beginners, you will learn:

How to save time and money, be in control of your website tracking, launch campaign tracking faster, and avoid hassles with developers
A step-by-step system how to effectively work with GTM
How to implement analytics/marketing tools on a website, like GA4, Facebook Pixel, how to track conversions, sales
How to reduce the impact of Intelligent Tracking Prevention
How to properly test your GTM setup
How to make your tag management GDPR-compliant
How to apply your new knowledge in real-life projects (by getting access to templates, cheat-sheets, checklists, etc.)

This comprehensive GTM course for beginners will help you see the full picture of GTM that every beginner MUST know.

A course that's up-to-date, engaging, highly practical, with support

This sounds like a very low bar for an online course, right? But apparently, many Google Tag Manager courses in the market struggle with that.

If you found a course bundle or an extensive training program (that looks like a good deal), check when was the last time they updated their GTM course(s). You might be surprised 🙂

Things are different at Analytics Mania. This course is:

Regularly updated
Filled with practical lessons + you will apply them on a sandbox website
With easy-to-understand explanations of complex concepts
With a clear step-by-step process (not just filled with random tutorials)
With time-saving resources (exclusive templates and checklists)
With support from the instructor and other students
With lifetime access (no deadlines and expiration dates)
Taught by one of the top GTM practitioners in the world

Want to learn more? Keep reading.

❝This course is one of the best investments I've made in my career❞

– Sarah Mackenzie, Director of SEO and Analytics at FINE –

For those who are tired of waiting for developers to install tracking codes

If you want to measure the effectiveness of your website with analytics/marketing tools, you have to install them. But how?

You can ask a developer to do that. But he/she is too busy and will do that only after a week (or even later). Now, you’re forced to wait, thus lose valuable insights and money.

Manual management of tracking codes/pixels via the website’s code is a very slow, annoying, and ineffective process. But you can change with Google Tag Manager.

For those who often get stuck/lost in the sea of GTM tutorials

Yes, there are many other resources online that will teach GTM (videos, blog posts, free/cheap courses, documentation). But that comes with its own price:

Most of those tutorials are outdated
You don’t have a clear learning path, the process is chaotic
It’s easy to get lost in the documentation

As a result, you get stuck very often and thus waste even more time. If you convert that wasted time into money, it will probably be even more expensive than a Premium GTM course.

Instead of trying to figure things on your own and wasting weeks, you could be up-and-running with GTM within days. And that’s possible with this course.

Make your marketing 10x more effective and faster with GTM Masterclass 3.0

Eliminate the guesswork.

GTM Masterclass for Beginners 3.0 is a proven step-by-step process that will help you learn Google Tag Manager FAST and get the results you’re looking for.

This course is all about practice and depth. You will gain a lot of practical knowledge and will finally understand how GTM actually works.

This is not just about some standalone tracking techniques. This course is a framework. This course is about a full picture of GTM.

Many marketing and analytics professionals have already benefitted from this course, and you can become one of them.

What can you expect from this course?

9 modules

60+ bite-size videos that will show you an easy-to-follow step-by-step process of how to learn GTM as soon as possible and make the best out of it.

Practical knowledge and a sandbox website

Google Tag Manager Masterclass for Beginners 3.0 is not just “sit back and watch”. The best way to learn is to do, therefore, you will have to complete practical tasks on an actual website (you can use either your own site or a sandbox website provided on this course).

Exclusive time-saving resources

Enroll and get access to a bunch of ready-made GTM templates/checklists that will save you time on every new analytics project that you work on.

Support & Personal Feedback

Got questions? You will get the answers. Enroll now, and you will get multiple options on how to get help. You can join the private Facebook group just for students of this course. Also, there is a comment section under each lesson where we can discuss. Last (but not least), you can contact me via email.

Quick quizzes

At the end of every module, there is a quick quiz to check what you have learned. It’s a great way to ensure that you have gained the most out of lessons.

Previous version of the course with UA

Universal Analytics (UA) (the previous GA version) is not going away anytime soon and many clients will need help with that. Enroll now and you will get the previous version of this GTM course that includes UA (a.k.a. GA3) examples too.

Lifetime access to the course & Free Updates

Your Google Tag Manager course purchase includes lifetime access to the training materials. If you want to revisit a particular topic of the course, you can come back here anytime. Also, every time when the course is updated, all students get that for free.

30-day money-back guarantee

If you complete this Google Tag Manager Course for Beginners and still don’t understand GTM, email me for a refund. No questions asked.

Is this Google Tag Manager course right for you?

This course is for those who are either total GTM beginners or fresh (but unconfident) intermediate users. You should enroll if:

You want to learn how to use GTM properly
You’ve already been working with Google Analytics (or another tool) and want to enrich your reports with custom data FAST
You’re fed up with developers who take ages to install your tracking codes
You’re lost among countless (and outdated) GTM resources online and struggle to connect the dots
You want to take control of your web tracking efforts
You want to know how to track events, conversions, sales
You want to have direct access to someone who is highly experienced in case you need an advice

You should skip this course if you consider yourself as an experienced Google Tag Manager user, or you want to learn how to use GTM on mobile apps or AMP. This course is only about website tracking.

This course is on-demand. You can learn at your own pace and apply new knowledge to your own GTM account. Access 24/7.

Your instructor

Julius Fedorovicius is the founder of Analytics Mania and GTM community on Facebook. Also, he is one of the top Google Tag Manager practitioners in the world.

Julius has been actively publishing articles on analyticsmania.com, a blog that helps hundreds of thousands of marketers/analysts every month and that has been featured on widely known websites like moz.com, neilpatel.com, the official Google Analytics social media accounts, etc.

Here's what others think about GTM Masterclass

❝When I took this course, I immediately noticed a significant impact on my freelancing business❞

– Ateeq Ahmad, Principal consultant at Albany Analytics –

Course curriculum

Here is the list of topics that you will learn in this course. Lessons are practical and you will practice on a sandbox website (that the course provides).

Have a question? Feel free to ask!

Module 1: Getting started with Google Tag Manager

Take the first step into the GTM world. Learn what Google Tag Manager is and how does it work. You’ll be introduced to the GTM interface and what are it key components. Last but not least, you’ll learn what are tags, triggers, variables and how are they connected. Topics covered:

What is GTM? How to install it?
GTM account overview. Tags, triggers, variables

Module 2: Setting up your first tag

Your first practical task: install Google Analytics 4 to a website with help of Google Tag Manager and publish those changes live. Topics covered:

Google Analytics 4 pageview tracking + essential configuration
Testing and publishing your changes

Module 3: Tracking engagement

Learn what auto-event tracking is and why is it so important in tag management. Additional, you’ll be able to track website interactions with built-in and custom solutions.

What is auto-event tracking and auto-event listeners?
Practical examples of event tracking
When GA4 enhanced measurement is not enough and how to improve it manually

Module 4: Data Layer

Data Layer is the key component of Google Tag Manager that is the foundation of a successful tracking implementation. You’ll learn why is it so important and how to use in practice. Topics covered:

What is Data Layer? Why is it an essential component of GTM?
Working with the Data Layer
Data Layer Playground – a collection of practical tasks that will help you better understand it.

Module 5: DVTT Framework

This is the framework that I use to teach beginners how to use Google Tag Manager. It was proven to be very effective and is easy-to-remember. Topics covered:

Components of the DVTT Framework
How to apply this framework in real-life projects
Using the DVTT Framework to pick the best tracking method

Module 6: Form tracking

Form submissions usually mean conversions, right? I’ll show you a lot of my tricks on how to capture successful form submissions and turn them into events in Google Analytics 4. This module is one of the most demanded topics among my students. Topics covered:

Form tracking nuances
A bunch of different form tracking methods

Module 7: Conversions, E-commerce and ITP

You’re not doing your marketing right if you don’t measure it. In this module, I’ll teach you how to track conversions (important interactions) with Google Analytics 4 and Facebook Pixel! Topics covered:

Conversion tracking in Google Analytics 4 and Google Ads (+ enhanced conversions)
Purchase tracking with Google Analytics 4
GTM + Facebook Pixel
The impact of tracking preventions
How to reduce the impact of Intelligent Tracking Prevention (ITP) on websites (2021 solution)

Module 8: GDPR (privacy regulation) and how to make your GTM setup compliant

Since May 25h, 2018 businesses must get consent from a visitor (from the European Union) to process his/her personal data (regardless of where your business is located). Web tracking and online marketing are also affected by this regulation, therefore, you need to adapt your tag management to it. In this module, I’ll show you what to do. Topics covered:

What is GDPR?
How to make your GTM setup GDPR-compliant?
How to properly implement Google Consent Mode and make sure it works

Module 9: Applying GTM in real-life projects

Even after learning various GTM tracking techniques, it will still be challenging to apply that new knowledge in real-life projects. In this module, I’ll share my workflows and tips on how to start using Google Tag Manager in your existing projects (and solutions that can help your team collaborate). Topics covered:

Workspaces and Environments
How to start working with GTM on a project
Migration to Google Tag Manager (+ a detailed step-by-step example)
Migration from Universal Analytics to Google Analytics 4 (with GTM)

A sample lesson from the course

This lesson is from module #3 where we take a look at event tracking essentials

This is your fast-track to learn GTM. Enroll now.

One-time payment. Instant access.

Instant access to the course material
Practical tasks & sandbox website for practicing
Interactive quick challenges & quizzes
Checklists/templates
Support and personal feedback from the instructor
Lifetime access & Free updates
A previous version of the course with Universal Analytics examples

Price: $299

+ additional taxes may apply

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Team discounts are available

Lifetime access. Free updates. Available 24/7.
30-day money-back guarantee.

4 monthly payments. Instant access.

Instant access to the course material
Practical tasks & sandbox website for practicing
Interactive quick challenges & quizzes
Checklists/templates
Support and personal feedback from the instructor
Lifetime access & Free updates
A previous version of the course with Universal Analytics examples

4 months x $79

+ additional taxes may apply

ENROLL IN COURSE

Team discounts are available

Lifetime access. Free updates. Available 24/7.
30-day money-back guarantee.

GTM Course Bundle.
2 Premium Courses.

Instant access to beginner and intermediate GTM courses
Practical tasks & sandbox website
Interactive quick challenges & quizzes
Checklists/templates
Support and personal feedback
Lifetime access & Free updates
Previous versions of the courses with Universal Analytics examples
Value: $748, Bundle Price: $599

Price: $599 $748

+ additional taxes may apply

ENROLL IN COURSES

Team discounts are available

Lifetime access. Free updates. Available 24/7.
30-day money-back guarantee.

Looking for a team discount?

The prices that you see above are for the first user. If you want to enroll multiple team members, the pricing gets better. Contact us to learn how to enroll multiple users at the same time.

If you decide to add additional team members in the future, this team discount will still apply.

If you buy one course:

1 additional user with a 1-time payment costs $100
1 additional user with a monthly plan increases every payment by $25

If you buy a course bundle:

1 additional user with a 1-time payment costs $150
1 additional user with a monthly plan increases every payment by $25

Examples:

2 users buy a beginner course with a 1-time payment: $299 + $100 = $399
2 users buy a beginner course a monthly plan 4 x ($79 + $25) = 4 x $104
2 users buy a GTM course bundle with a 1-time payment: $599 + $150 = $749

“Julius is a great teacher and this course will equip you with a solid foundation for effectively working with GTM. His pleasant way of explaining complex topics make this course accessible for many. I recommend this course for both beginners as well as intermediate users. After going through the material and practicing what you have learned, you will be much more confident in deploying GTM on your site.”

– Paul Koks, Analytics Advocate at Online Metrics

Frequently asked questions

When does the course start and finish?

This Google Tag Manager Course for Beginners starts when you enroll in it and never ends! It is a completely self-paced online course – you decide when you start and when you finish.

How long does it take to complete the course?

I recommend taking the course over two to four weeks, so you have time to apply the lessons to your own or clients’ accounts. That being said, I’ve seen people complete the course in less than a week and others that spread the lessons over a couple of months. The main video content of the course is 9 hours long.

How do I convince my boss to sponsor me?

In many cases, employers pay for the course. Here are some thoughts:

Your marketing/analytics team will be dramatically less dependent on the IT department
You’ll be able to install and manage tracking codes with ease
Your team will become agiler as they will be able to launch new tracking campaigns much faster

Sounds like a good deal, right?

You offer multiple GTM courses. Which one should I choose?

No worries, this is a quite common situation. Answer these questions in your head:

Do you know how the data layer works, how to put data in it, and how to get data from it?
Do you know what an auto-event listener is, what it does and how to enable it? There are two ways and you must know both. And no, “Enable built-in variables” is not one of the answers.
Do you know how to configure your tags to respects user’s privacy preferences?

If you are not sure about at least ONE of the above questions, you should take this course. My intermediate/advanced GTM course will be too difficult for you right now.

If you know the answers to ALL of these questions, it sounds like you are already an intermediate user and you will benefit more from my intermediate/advanced GTM Course.