Facebook Tracking Recipe for Google Tag Manager

UPDATE: Due to privacy issues Facebook decided to deprecate a particular solution which allowed us to track clicks of native Facebook Like Button. Therefore it is no longer possible to track it. Don’t waste your time trying to import this recipe, it won’t work.

Tracks clicks of Facebook LIKE button embedded on your website and sends this data to Google Analytics as Social Interactions. You won’t see these events in Google Analytics Real-time reports. They will appear in your Social reports (Acquisition > Social > Plugins) after 24-48 hours.

Other GTM recipes related to social networks (Twitter, Pinterest, LinkedIn) are compatible with this recipe. In order to keep everything optimized, they all use the same variables and Google Analytics Social tag.

If you want to know how this recipe works in detail, read the blog post How to Track Facebook Likes with Google Analytics.

 

INSTRUCTIONS

  1. Download Container File
    Download the container JSON file (right-click on the link and click “Save Link As” or “Save Target As” to save the JSON file to your computer).
  2. Import JSON File into GTM
    Log into your own Google Tag Manager container and head to the Admin section of the site. Under Container options, select Import Container. Read this blog post for more details about importing a container file.
  3. Update With Your Own Tracking ID
    Update or create a new Constant Variable named {{YOUR_GA_TRACKING_ID}} with your Google Analytics Tracking ID (a.k.a. UA Number). I’d recommend using Google Analytics Settings variable instead. Read this guide how to properly change Tracking ID in the imported container.
  4. Preview & Publish
    Use the Preview options to test this container on your own site. Try testing each of the events to make sure they’re working properly. If everything looks good, go ahead and publish!
  5. Optional
    If you wish, you can send Facebook interactions as events (instead of social interactions). Just edit GA – Event – Social Interaction Tag, change its type to “Event” and assign variables:

    1. Event Category – socialAction
    2. Event Action – socialNetwork
    3. Event Label – socialTarget

View all 30+ Google Tag Manager Recipes