Youtube Tracking Recipe for Google Tag Manager

Update: this GTM recipe is no longer relevant after Google introduced a built-in Youtube Trigger. Use this GTM Recipe instead.

This Google Tag Manager Recipe was originally posted by Lunametrics.

What does it do? Automatically tracks interactions with embedded YouTube videos on your site. This recipe will fire events to Google Analytics when users Play, Pause, Watch to End, and view 10, 25, 50, 75, 90, and 100% of the video.

Read the full blog post for more information about customizing this recipe.

 

INSTRUCTIONS

  1. Download Container File
    Download the container JSON file (right-click on the link and click “Save Link As” or “Save Target As” to save the JSON file to your computer).
  2. Import JSON File into GTM
    Log into your own Google Tag Manager container and head to the Admin section of the site. Under Container options, select Import Container. Read this blog post for more details about importing a container file.
  3. Update With Your Own Tracking ID
    Update or create a new Constant Variable named {{YOUR_GA_TRACKING_ID}} with your Google Analytics Tracking ID (a.k.a. UA Number). I’d recommend using Google Analytics Settings variable instead. Read this guide how to properly change Tracking ID in the imported container.
  4. Preview & Publish
    Use the Preview options to test this container on your own site. Try testing each of the events to make sure they’re working properly. If everything looks good, go ahead and publish!
  5. Optional – Customize How Frequently Events Fire
    Currently, the following items are tracked to Google Analytics: Play, Pause, Watch to End, and view 10, 25, 50, 75, 90, and 100% of the video.
  6. Not sure where to start?
    Read the full blog post for more information about customizing this recipe.

View all 30+ Google Tag Manager Recipes