Update: this GTM recipe is no longer relevant after Google introduced a built-in Youtube Trigger. Use this GTM Recipe instead.

This Google Tag Manager Recipe was originally posted by Cardinal Path and is an alternative to Lunametrics’ solution.

What does it do? Automatically tracks interactions with embedded YouTube videos on your site. This recipe will fire events to Google Analytics when users Play, Pause or view a certain percentage of the video.

You can also learn how Google Tag Manager Video Tracking works.

 

INSTRUCTIONS

  1. Download Container File
    Download the container JSON file (right-click on the link and click “Save Link As” or “Save Target As” to save the JSON file to your computer).
  2. Import JSON File into GTM
    Log into your own Google Tag Manager container and head to the Admin section of the site. Under Container options, select Import Container. Read this blog post by Lunametrics for more details about importing a container file.
  3. Update With Your Own Google Analytics Tracking ID.
    Update or create a new Constant Variable named {{YOUR_GA_TRACKING_ID}} with your Google Analytics Tracking ID (a.k.a. UA Number). Learn more about it.
  4. Preview & Publish
    Use the Preview options to test this container on your own site. Try testing each of the events to make sure they’re working properly. If everything looks good, go ahead and publish!

View 30+ Google Tag Manager Recipes