Google Tag Manager Training for Beginners

Your shortcut to learning Google Tag Manager and making web tracking more efficient

By Julius Fedorovicius, Founder of Analytics Mania

Online course duration: 9 hours

Designed for: Beginners/Fresh Intermediates

Google Tag Manager Training

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Make your advertising and analytics 10x more effective by learning how to manage your tracking codes and collecting data with Google Tag Manager. Mastering GTM on your own isn’t easy, but you can take the fast-track with this on-demand Google Tag Manager training and get more value faster.

What will you learn in this training?

In Google Tag Manager Training for beginners, you will learn:

  • How to save money and time, be in control of your website tracking, launch tracking campaigns faster, and avoid hassles with developers
  • How to measure valuable and important website interactions which drive real insights (clicks, scrolling, form submissions, video player interactions, etc.)
  • How to implement Google Analytics, Google Ads, Facebook Pixel, and other analytics and advertising tools on your website
  • How to easily and properly test your new implementation
  • How to make your tag management GDPR-compliant
  • How to apply your new knowledge in actual real-life projects

This comprehensive GTM training will build your knowledge and skills, allowing you to apply this powerful tool on your (or your clients’) websites. Track clicks, videos, scrolling, forms, etc. with ease!

“Julius is a great teacher and this online training will equip you with a solid foundation for effectively working with GTM. His pleasant way of explaining complex topics make this training accessible for many. I recommend this training for both beginners as well as intermediate users. After going through the material and practicing what you have learned, you will be much more confident in deploying GTM on your site.”

– Paul KoksAnalytics Advocate at Online Metrics

What can you expect from this training?

9 modules + a bonus module

9 hours of video material (~60 videos) explaining a step-by-step process of how to take the best out of Google Tag Manager. The training also includes a bonus module explaining additional topics you might find useful.

Practical tasks and a sandbox website

The best way to learn Google Tag Manager is to practice, practice, practice. That’s why this Google Tag Manager training will give you many practical tasks and access to a sandbox website. Nobody learns just by watching videos!

Quick quizzes

At the end of every module, there is a quick quiz to check what you have learned. It’s a great way to ensure that you have gained the most out of lessons.

Final challenge with instructor's feedback

At the end of this Google Tag Manager training, there is a challenge that you will have to complete on your own. After completing it, an instructor will review it and give you personal feedback. A training completion certificate is also included.

Useful resources

You’ll get access to my checklists and other downloadables that will help you be more efficient with Google Tag Manager. I personally use them on various projects.

Lifetime access to learning materials

Your Google Tag Manager training purchase includes lifetime access to the training materials. If you want to revisit a particular topic of the training, you can come back here anytime.

Private Facebook group for students

Got stuck? Have some questions? Feel free to ask in the private Facebook group. Also, you are free to post questions/comments under each video lesson.

30-day money back guarantee

If you complete this Google Tag Manager training and still don’t understand GTM, email me for a refund. Show me that you completed all the video lessons and used the FB group or video comments to get help and I’ll refund your full payment. No questions asked.

Why Google Tag Manager is a must?

First, let’s remember the old way of how marketing and analytics tracking codes were implemented. You decide to start using a new tool that requires some codes to be installed on your website. Additionally, you want to go a bit more serious and track additional interactions with it. In other words, you have a bunch of codes that need to be implemented in various places of a site.

What do you do?

You ask a developer to do that. Unfortunately, he/she is too busy and can do that only after a week (!). Usually, in such cases you cannot do anything, just wait and think of how you’re losing valuable insights and money (because the marketing campaign could have been launched sooner).

What happens if after a month you want to do an update to those codes? You have to go through this “process” all over again and wait!

Manual management of tags (tracking codes, pixels, etc.) is a very slow, annoying, and ineffective process.

But you can change that with Google Tag Manager

Be in control of your analytics and marketing with Google Tag Manager

GTM is a solution which enables you to manage marketing, analytics, and other codes in one place, implement them faster and be less dependent on developers. This platform gives the control back to marketing/analytics teams as they can implement tracking easier and make data-driven decisions faster

Thanks to Google Tag Manager, you won’t have to wait days or even weeks to install new tags. With its built-in event tracking functionality, you will be able to measure the performance of your content, e-commerce website, etc. and take action much quicker.

“This training is totally amazing! Actually, before I started the course, I have used GTM for several years and knew most skills in this training, but I never really organized properly when doing my projects. But I am so lucky and take this training, especially Module 9 about applying GTM in real-life projects, it really saves me. Also, some parts of this training give me a more complete understanding of the mechanisms inside GTM. Another amazing that Julius did really well is that the training considers several different perspectives including marketer, developer, beginner, etc. I am pretty sure this course must be the best online trainings I have ever had in my life.”

– Yen-Jung ChengCustomer Scientist, The Hut Group

Is this Google Tag Manager training right for you?

This training is designed for those who have no previous GTM experience or who have been using it for a while but are not completely confident with the platform. If you want to transition from a beginner/newbie to an experienced intermediate Google Tag Manager user, then you’ve come to the right place.

This Google Tag Manager training is right for you if:

  • You want to learn how to use Google Tag Manager properly
  • You’ve already been working with Google Analytics or other analytics tool and want to enrich your reports with custom data FAST
  • You’re fed up with developers who take ages to install your tracking codes
  • You want to take control of your web tracking efforts
  • You are a digital marketing specialist who wants to track conversions easier
  • You want to know how Google Tag Manager can fit your organization

However, you should skip this training if you consider yourself as an experienced or advanced Google Tag Manager user, or you want to learn how to use Google Tag Manager on mobile apps or AMPs (in this training, I cover only regular website tracking).

This training is on-demand. You can learn at your own pace and apply new knowledge on your own GTM account. Moreover, you can always come back here and revisit certain topics if you need to.

Your instructor

Julius Fedorovicius is the founder of Analytics Mania and GTM community on Facebook. He has accumulated years of working experience with Google Analytics (8+ years) and Google Tag Manager (4+ years) while consulting online businesses. Julius has been actively publishing articles on analyticsmania.com, a blog with more than 60 000 monthly visitors, which has been already featured on widely known websites like moz.com or neilpatel.com.

Julius is also running Google Tag Manager workshops where he has already helped hundreds of students to achieve better results. This was one of the reasons that inspired him to launch online GTM courses.

Here's what people are talking in the GTM community

Still not sure about the training? Here's the first video from it

Training curriculum

Module 1: Getting started with Google Tag Manager

Take the first step into the GTM world. Learn what Google Tag Manager is and how does it work. You’ll be introduced to the GTM interface and what are it key components. Last but not least, you’ll learn what are tags, triggers, variables and how are they connected. Topics covered:

  • What is GTM? Why is it useful? How to install it?
  • GTM account overview, tags, triggers, variables

Module 2: Setting up your first tag

Your first practical task: install Google Analytics to a website with the help of Google Tag Manager and publish those changes live. Topics covered:

  • Google Analytics page view tracking
  • Testing tags

Module 3: Tracking engagement (part 1)

Learn what auto-event tracking is and why is it so important in tag management. Additionally, you’ll be able to track clicks of various website elements (thanks to built-in and custom solutions). Topics covered:

  • What is auto-event tracking and auto-event listeners?
  • How to track clicks with Google Tag Manager
  • Custom tracking solutions

Module 4: Data Layer

Data Layer is one of the key elements of Google Tag Manager that is the foundation of a successful tracking implementation. You’ll learn why is it so important and how to use in practice. Topics covered:

  • What is Data Layer and why is it so important?
  • Sending data to the Data Layer
  • Reading and using data from the Data Layer

Module 5: Tracking engagement (part 2)

Going further with the auto-event tracking (but this time with the Data Layer in mind). You’ll learn a whole bunch of new tracking techniques: scroll tracking, video tracking, etc. What if a particular element appears on the screen? Yup, you will learn how to track that too! Topics covered:

  • Google Tag Manager event tracking framework
  • Scroll and Video tracking
  • Tracking when elements appear on the screen
  • Delaying tags

Module 6: Form tracking

Form submissions usually mean conversions, right? I’ll show you a lot of my tricks on how to capture successful form submissions and turn them into events in Google Analytics. This module is one of the most demanded lessons among my students (because from tracking is not that simple, after all). Topics covered:

  • Form tracking nuances
  • Various different form tracking methods

Module 7: Conversions, remarketing, tracking pixels

You’re not doing your marketing right if you don’t measure it. In this module, I’ll teach you how to track conversions (important interactions) with Google Analytics, Google ads, and Facebook Pixel. You’ll also learn how to grow remarketing lists with FB pixel and Google Ads (and Google Tag Manager, of course!). Topics covered:

  • GA goals and Standard Ecommerce tracking. However, no Enhanced Ecommerce (that one is covered in my Intermediate GTM course)
  • GTM + Google Ads
  • GTM + Facebook Pixel

Module 8: General Data Protection Regular (GDPR)

Since May 25h, 2018 businesses must get consent from a visitor (from the European Union) to process his/her personal data (regardless of where your business is located). Web tracking and online marketing are also affected by this regulation, therefore, you need to adapt your tag management to it. In this module, I’ll show you what to do. Topics covered:

  • What is GDPR?
  • What configurations do you need to make in GTM to be GDPR-compliant?

Module 9: Applying GTM in real-life projects

Even after learning various GTM tracking techniques, it still might be challenging to apply that knowledge in real-life projects. In this module, I’ll share my workflows and tips on how to start using Google Tag Manager in new or existing projects (and solutions which can help your team collaborate). Topics covered:

  • Workspaces and Environments
  • Working with GTM on a new project
  • Working with GTM on an existing project
  • Migrating your tracking codes to Google Tag Manager

Bonus module

This module is optional and consists of lessons that were not added to the main modules but are still useful (e.g. cross-domain tracking, tracking single-page websites, etc.), Q&A session recordings, etc.

Get started now!

  • Lifetime and instant access to Google Tag Manager Training for Beginners
  • 9 hours of video material, downloadables, templates, checklists
  • A lot of practical tasks and a sandbox website
  • Quick quizzes
  • Final challenge reviewed by the instructor + personal feedback
  • Private Facebook group for students
  • Training completion certificate
  • 30-day money-back guarantee

VAT (if applies) is not included

Looking for even more complete GTM experience? Check this bundle

Includes two courses:

1. GTM for Beginners
2. Intermediate GTM Course (+advanced topics)

Frequently asked questions

When does this training start and finish?

Google Tag Manager Training for Beginners starts now and never ends! It is a completely self-paced online training – you decide when you start and when you finish.

How long does it take to complete this training?

I recommend taking the training over two to four weeks, so you have time to apply the lessons to your own or clients’ account. That being said I’ve seen people complete the training in less than a week and others that spread the lessons over a couple of months.

How do I convince my boss to sponsor me?

In many cases, employers pay for the training. Here are some thoughts:

  • Your marketing/analytics team will be dramatically less dependent on the IT department
  • You’ll be able to install and manage tracking codes with ease
  • Your team will become agiler as they will be able to launch new tracking campaigns in no time

Sounds like a good deal, right?

Do I receive a certificate?

Yes, you will receive a training certificate after you have gone through all training material and completed the final challenge.

How long do I have access to the training?

How does lifetime access sound? After enrolling, you have unlimited access to this training for as long as you like – across any and all devices you own.

What are the requirements to take this training?

To get the most out of this training, it is highly recommended to have at least some Google Analytics and Google Ads basics. Facebook Pixel basics also would be nice. In this training, I do short introductions to all these 3 tools but that is definitely not enough if you have never used them before.

Speaking of technical requirements, you should have a Google Chrome browser installed (because there are several plugins you’ll need to use during the training) and an internet connection, of course.

What if I am unhappy with this training?

We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Do I need to have my own website during practices in this training?

No. This training provides a sandbox website where you will learn how to track particular interactions. If you have your own website, that’s also good. You can practice there.

Does the price of this training include VAT?

No, the price you see on this page is without the Value Added Tax (VAT), therefore, the final price might increase on the checkout page.

Have more questions?

Feel free to send me an email to [email protected]

Get started now!

  • Lifetime and instant access to Google Tag Manager Training
  • 9 hours of video material, downloadables, templates, checklists
  • A lot of practical tasks and a sandbox website
  • Quick quizzes
  • Final challenge reviewed by the instructor + personal feedback
  • Private Facebook group for students
  • Training completion certificate
  • 30-day money-back guarantee

VAT (if applies) is not included

30-day money back guarantee

If you complete this Google Tag Manager training and still don’t understand Google Tag Manager, email me for a refund. Show me that you completed all the video lessons and used the FB group or video comments to get help and I’ll refund you full payment. No questions asked.