A practical step-by-step training that will teach you how to manage marketing & analytics tracking codes efficiently and become a solid GTM user
Now includes Google Analytics 4 examples
A practical step-by-step training that will teach you how to manage marketing & analytics tracking codes efficiently and become a solid GTM user
Now includes Google Analytics 4 examples
Designed for: Beginners/Fresh Intermediates
Duration: 8 hours
Last update: February 1st, 2021
Analytics Mania has been seen on
In this Google Tag Manager Training for Beginners, you will learn:
This comprehensive GTM training for beginners will help you see the full picture of GTM that every beginner MUST know.
This sounds like a very low bar for an online training, right? But apparently, many Google Tag Manager trainings in the market struggle with that.
If you found a course bundle or an extensive training program (that looks like a good deal), check when was the last time they updated their GTM course(s). You might be surprised 🙂
Things are different at Analytics Mania. This training is:
Want to learn more? Keep reading.
– Sarah Mackenzie, Director of SEO and Analytics at FINE –
If you want to measure the effectiveness of your website with analytics/marketing tools, you have to install them. But how?
You can ask a developer to do that. But he/she is too busy and will do that only after a week (or even later). Now, you’re forced to wait, thus lose valuable insights and money.
Manual management of tracking codes/pixels via the website’s code is a very slow, annoying, and ineffective process. But you can change with Google Tag Manager.
Yes, there are many other resources online that will teach GTM (videos, blog posts, free/cheap courses, documentation). But that comes with its own price:
As a result, you get stuck very often and thus waste even more time. If you convert that wasted time into money, it will probably be even more expensive than a Premium GTM training.
Instead of trying to figure things on your own and wasting weeks, you could be up-and-running with GTM within days. And that’s possible with this training.
Eliminate the guesswork.
GTM Masterclass for Beginners 3.0 is a proven step-by-step process that will help you learn Google Tag Manager FAST and get the results you’re looking for.
This training is all about practice and depth. You will gain a lot of practical knowledge and will finally understand how GTM actually works.
This is not just about some standalone tracking techniques. This training is a framework. This training is about a full picture of GTM.
Many marketing and analytics professionals have already benefitted from this training, and you can become one of them.
60+ bite-size videos that will show you an easy-to-follow step-by-step process of how to learn GTM as soon as possible and make the best out of it.
Google Tag Manager Masterclass for Beginners 3.0 is not just “sit back and watch”. The best way to learn is to do, therefore, you will have to complete practical tasks on an actual website (you can use either your own site or a sandbox website provided on this training).
Enroll and get access to a bunch of ready-made GTM templates/checklists that will save you time on every new analytics project that you work on.
Got questions? You will get the answers. Enroll now, and you will get multiple options on how to get help. You can join the private Facebook group just for students of this training. Also, there is a comment section under each lesson where we can discuss. Last (but not least), you can contact me via email.
At the end of every module, there is a quick quiz to check what you have learned. It’s a great way to ensure that you have gained the most out of lessons.
Universal Analytics (UA) (the previous GA version) is not going away anytime soon and many clients will need help with that. Enroll now and you will get the previous version of this GTM training that includes UA (a.k.a. GA3) examples too.
Your Google Tag Manager training purchase includes lifetime access to the training materials. If you want to revisit a particular topic of the training, you can come back here anytime. Also, every time when the training is updated, all students get that for free.
If you complete this Google Tag Manager training for Beginners and still don’t understand GTM, email me for a refund. No questions asked.
This training is for those who are either total GTM beginners or fresh (but unconfident) intermediate users. You should enroll if:
You should skip this training if you consider yourself as an experienced Google Tag Manager user, or you want to learn how to use GTM on mobile apps or AMP. This training is only about website tracking.
This training is on-demand. You can learn at your own pace and apply new knowledge to your own GTM account. Access 24/7.
Julius Fedorovicius is the founder of Analytics Mania and GTM community on Facebook. Also, he is one of the top Google Tag Manager practitioners in the world.
Julius has been actively publishing articles on analyticsmania.com, a blog that helps hundreds of thousands of marketers/analysts every month and that has been featured on widely known websites like moz.com, neilpatel.com, the official Google Analytics social media accounts, etc.
– Ateeq Ahmad, Principal consultant at Albany Analytics –
Take the first step into the GTM world. Learn what Google Tag Manager is and how does it work. You’ll be introduced to the GTM interface and what are it key components. Last but not least, you’ll learn what are tags, triggers, variables and how are they connected. Topics covered:
Your first practical task: install Google Analytics 4 to a website with help of Google Tag Manager and publish those changes live. Topics covered:
Learn what auto-event tracking is and why is it so important in tag management. Additional, you’ll be able to track website interactions with built-in and custom solutions.
Data Layer is the key component of Google Tag Manager that is the foundation of a successful tracking implementation. You’ll learn why is it so important and how to use in practice. Topics covered:
This is the framework that I use to teach beginners how to use Google Tag Manager. It was proven to be very effective and is easy-to-remember. Topics covered:
Form submissions usually mean conversions, right? I’ll show you a lot of my tricks on how to capture successful form submissions and turn them into events in Google Analytics 4. This module is one of the most demanded topics among my students. Topics covered:
You’re not doing your marketing right if you don’t measure it. In this module, I’ll teach you how to track conversions (important interactions) with Google Analytics 4 and Facebook Pixel! Topics covered:
Since May 25h, 2018 businesses must get consent from a visitor (from the European Union) to process his/her personal data (regardless of where your business is located). Web tracking and online marketing are also affected by this regulation, therefore, you need to adapt your tag management to it. In this module, I’ll show you what to do. Topics covered:
Even after learning various GTM tracking techniques, it will still be challenging to apply that new knowledge in real-life projects. In this module, I’ll share my workflows and tips on how to start using Google Tag Manager in your existing projects (and solutions that can help your team collaborate). Topics covered:
This lesson is from module #3 where we take a look at event tracking essentials
One-time payment. Instant access.
Team discounts are available
Lifetime access. Free updates. Available 24/7.
30-day money-back guarantee.
Additional taxes (e.g. VAT) may apply
4 monthly payments. Instant access.
Team discounts are available
Lifetime access. Free updates. Available 24/7.
30-day money-back guarantee.
Additional taxes (e.g. VAT) may apply
The prices that you see above is for the first user. If you want to enroll multiple team members, the pricing becomes more flexible.
Examples:
Contact us to learn how to enroll multiple users at the same time.
“Julius is a great teacher and this training will equip you with a solid foundation for effectively working with GTM. His pleasant way of explaining complex topics make this training accessible for many. I recommend this training for both beginners as well as intermediate users. After going through the material and practicing what you have learned, you will be much more confident in deploying GTM on your site.”
– Paul Koks, Analytics Advocate at Online Metrics
This Google Tag Manager training for Beginners starts when you enroll in it and never ends! It is a completely self-paced online training – you decide when you start and when you finish.
I recommend taking the training over two to four weeks, so you have time to apply the lessons to your own or clients’ accounts. That being said, I’ve seen people complete the training in less than a week and others that spread the lessons over a couple of months. The main video content of the training is 9 hours long.
In many cases, employers pay for the training. Here are some thoughts:
Sounds like a good deal, right?
No worries, this is a quite common situation. Answer these questions in your head:
If you are not sure about at least ONE of the above questions, you should take this training. My intermediate/advanced GTM training will be too difficult for you right now.
If you know the answers to ALL of these questions, it sounds like you are already an intermediate user and you will benefit more from my intermediate/advanced GTM Course.
Yes, you will receive a certificate after you have gone through all training material and completed the final challenge.
How does lifetime access sound? After enrolling, you have unlimited access to this training for as long as you like – across any and all devices you own.
Yes. And if the update is published, all existing training students get it for free.
It is recommended for you to know the very basics of Google Analytics and Facebook Pixel. Or at least Google Analytics. However, I will give you brief introductions in my training as well.
Speaking of technical requirements, you should have a Google Chrome browser installed (because there are several plugins you’ll need to use during the training) and an internet connection, of training.
I would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
No. This training provides a sandbox website where you will learn how to track particular interactions. If you have your own website, that’s also good. You can practice there.
No, the price you see on this page is without the Value Added Tax (VAT), therefore, the final price might increase on the checkout page.
Feel free to send me an email to [email protected]
One-time payment. Instant access.
Team discounts are available
Lifetime access. Free updates. Available 24/7.
30-day money-back guarantee.
Additional taxes (e.g. VAT) may apply
4 monthly payments. Instant access.
Team discounts are available
Lifetime access. Free updates. Available 24/7.
30-day money-back guarantee.
Additional taxes (e.g. VAT) may apply
If you complete this Google Tag Manager training and still don’t understand Google Tag Manager, email me for a refund. No questions asked.