Wow, time flies fast! Another month has passed, so let’s see what other bloggers/companies have published online. These are the posts that were my favorites in August. Web Analytics Link Roundup is starting in 3… 2…. 1….
Finally, I’ve found some time to write a new blog post. Last week was pretty intense, but it’s over. This week’s topic is Google Tag Manager Video Tracking. I believe some of my readers have already tried to track Youtube or Vimeo players and send the data to Google Analytics. But what about other players, like JW Player, Vidyard, Wistia, etc.? And what about that no-name generic video player which is embedded on your (client’s) web site?
In today’s blog post, I’ll show you how to track video players (not only Vimeo and Youtube). Turns out, all these tracking methods are based on the same principle (but use different tracking codes). So if you master one player, you’ll conquer them all.
I have to be honest with you. I’ve tried hard to come up with some interesting and intriguing introduction for this blog post and I guess I failed. But this does not mean that Custom Event Trigger is a boring and rarely used concept. Actually, this can’t be farther from the truth. Without it, you wouldn’t be able to track Youtube player interactions, Scrolling events, etc. In fact, more than 80% of Google Tag Manager Recipes are based on custom events.
So what is it exactly and why should you bother at all? In this blog post, I’ll explain everything you need to know about Google Tag Manager Custom Event.
Google Tag Manager is an awesome tool. It gives you lots of flexibility when it comes to tracking various interactions on a website. But you need to learn a lot of things if you wish track something more complex than just a simple page view. To save you some time, I have published a library of ready-made GTM tracking solutions but even they might take some time to be properly configured. If you don’t want to spend time learning how GTM and GA work and just want to get sh*t done FAST, there’s an alternative solution. In this quick blog post, I’ll show you how to track a bunch of different Google Analytics events in less than 2 minutes (thanks to Komito Analytics).
If you’re just starting to learn GTM, you probably already have this question in mind (or you’ll have it soon). You’ve already implemented some Google Analytics Tracking to your site, so you’re not completely unfamiliar with GTM. But the question keeps bugging you. What is Custom Image Tag in Google Tag Manager?
I’ve seen some blog posts on the web mentioning it, but no comprehensive resource which could answer more specific questions. In this blog post, I’ll show you what’s behind the curtain.