Updated: June 29, 2017. Is Google Tag Manager Preview Mode not working? I’m pretty sure we’ve all been there at least once. This issue has caused some serious headache in the very beginning when I started using it. Does this sound familiar to you? – GTM Preview and Debug mode is enabled but does not appear on your website (or appears, but does not function properly). Just don’t rage quit and read the following tips how to fix Google Tag Manager Preview and Debug mode. I’m sure at least one of them will apply to your issue.
Data Layer is the foundation, which Google Tag Manager heavily relies on. It ensures maximum flexibility, portability, and ease of implementation. In my other blog post, I have explained how it works and how you can the most out of it. However, not all aspects were covered there. Since data can be saved using different structures, it should be accessed differently, as well. In today’s blog post, I’ll explain 3 ways how you should pull data from data layer.
Today’s blog post will be a quick one. Yesterday, I stumbled upon Simo Ahava’s old blog post – Dynamically Added Meta Data Indexed By Google Crawlers. It describes how you can inject SEO metadata to website’s <head> with Google Tag Manager, such as description or keywords. So I thought, what about changing Google Chrome address bar color?
If you google “how to reduce bounce rate”, you’ll get a ton of useful resources which describe how you should improve your content, add more call-to-action, etc. And I totally agree with them. Content IS the king. The more I publish posts on this blog, the more I realize it’s true. But this blog post is not about the content, readability, or user experience.
Today, I’ll rant a bit more about the technical side of bounce rate. In fact, your content may actually be fine, while your tracking isn’t. I will share my tips on how to reduce the bounce rate in Google Analytics (but not too much).
Even though this topic (How to install Google Tag Manager) might sound way too basic for some of you, remember that there are nuances you should keep in mind. In this blog post, I’ll describe several ways how to install Google Tag Manager on a website, highlighting pros and cons of each option.