While Google Analytics offers a lot of tracking functionality out of the box (pageviews, sessions, traffic sources, etc.), the real magic begins after implementing custom features, like events or ecommerce tracking. Only then you’ll start seeing what really matters, conversions and/or revenue.
By tracking important interactions, you’ll be able to combine their data with the default GA functionality and see what really drives sales, which traffic sources are more effective than others, etc.
But before you can analyze all of that, a proper tracking must be set up. In this guide, I’ll show you how to implement Google Analytics Standard Ecommerce tracking with Google Tag Manager.