Trick or treat? Oh, sorry but I have no candies with me. Luckily, I see you like web analytics so maybe you’ll accept treats of a different kind? 🙂 Here’s a list of what looked pretty interesting to me in October. If you’re missing something, let me know so I could add it future editions of web analytics link roundup.
I am constantly offering my readers to subscribe to Analytics Mania weekly newsletter. There are two types of tools that I use: embedded forms (by Soundest) in each blog post and popups (by Privy). In the future, I plan to fully migrate to Soundest, but this blog post is not about that.
Some of you might find popups irritating and, in some cases, I hate them too, especially, when I land on a website and a popup jumps right in front of me.
Dude, I have just landed. I have no idea what your website is about. Could I please at least take a quick peek of your site you try to convert me?
In one of my previous blog posts, I shared 7 must-have user-defined variables in GTM. This time, I’ve prepared a sequel. Honestly, some of them look really obvious to me, but to my surprise, I’ve noticed that some of my students (or readers) find them new and eye-opening. Maybe you’ll make use of them too.
In June 2017, Apple announced Intelligent Tracking Prevention (ITP), an initiative aimed at limiting third-party trackers from capturing cross-site browsing data and it will be launched really soon (or maybe it already is? Honestly, I’ve lost the track). This might become a problem for those who are using AdWords because the ITP will block cookies which are an essential part of Google Adwords Conversion Tracking.
In response, Google introduced several ways how to decrease the impact of the Intelligent Tracking Prevention. Conversion Linker Tag is one of those solutions. Do you need it? Everything is explained in this blog post.
Apparently, making video tutorials is really hard! When Julian from MeasureSchool contacted me regarding a video collaboration, I thought that this would be a piece of cake. Why would it be difficult? You just start recording, say everything you want and hit the Stop button. Right? Wrong 🙂 This is so far from the truth! Videos require a lot of concentration, precision, and dedication.
Nevertheless, here’s my first attempt to record a video tutorial in which I explain how to track when the website element appears in the viewport (a.k.a. on the screen) and send those events to Google Analytics.