How to Extract a Query Parameter with Google Tag Manager

Google Tag Manager can help you do a lot of useful things and extracting query parameters is one of them. If a URL of the page contains a query parameter (it comes after the question mark in the address), you can turn that into a variable in Google Tag Manager and reuse in tags, triggers or […]
Julius Fedorovicius
In Google Tag Manager Tips

Hotjar and Google Tag Manager: The Guide

Updated: December 29th, 2019. If you’re interested in tracking website visitors and seeing that data as heat maps, then Hotjar is the right tool for you. In fact, the tool doesn’t only allow you to create heat maps but also lets you view things as scroll depth, create funnels, and ask your visitor questions, and more. […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Manager Checklist – 73 Ways to Prepare a Website

If you’re constantly working with Google Tag Manager, you’ve probably started noticing some repetitions, each project requires checking the same set of things/settings/data over and over again: Have you double-checked whether all required Enhanced E-commerce data is in place? What about custom dimensions? The list could go on and on. After implementing GTM on various projects, I’ve […]
Julius Fedorovicius
In Google Tag Manager Tips Resources

Page Variables and Pageview Triggers in Google Tag Manager

So as you already probably know, Google Tag Manager is an amazing tool that lets you manage your tracking codes and activates them whenever you need it. With GTM, you can fire your tags whenever a visitor submits a form, clicks a link, etc. But the most basic one (yet, still very crucial) is the […]
Julius Fedorovicius
In Google Tag Manager Tips

How to Pause JavaScript and Inspect an Element that Quickly Disappears

Yesterday, a reader of mine, Gabriel, posted a comment with a question: I’ve implemented successfully a lot of form tracking through element visibility trigger. However, I’m struggling with one website. They don’t have a permanent element that is visible after submitting the contact form. Just a 2 second pop-up appears at the top of the […]
Julius Fedorovicius
In Google Tag Manager Tips

How to Track WIX Pageviews with Google Tag Manager

In 2018, WIX added built-in support of Google Tag Manager. Finally, their users can without a hassle implement custom tracking techniques that are available in the GTM toolkit. By completing all the necessary steps, your GTM container can be added to all pages of your WIX store. However, there is still one nuance you need to keep […]
Julius Fedorovicius
In Google Tag Manager Tips

Track Page Translations with Google Tag Manager and Google Analytics

Very recently I spotted a conversation somewhere online asking about page translations (unfortunately, I don’t even remember on which platform/community did this happen. Anyway, if I recall correctly, the request was to track the original title of the page in GA (rather than the translated one) and that way keep the data purity at a […]
Julius Fedorovicius
In Google Tag Manager Tips

How to copy Google Tag Manager tags between containers?

I occasionally receive the following question: how can someone copy Google Tag Manager tags between containers? And that’s a totally valid question. Instead of just manually copying field by field from one container to another you could just simply hit Copy-Paste and move assets between containers. Unfortunately, GTM does not offer such a feature as built-in functionality, […]
Julius Fedorovicius
In Google Tag Manager Tips