At some point of 2018, Google silently shut down their GTM Fundamentals course that was launched in 2015. No public announcement or other confirmed statements on why this happened. Most likely, they considered it being too outdated (because there were indeed some parts that didn’t hold up very well (e.g. the absence of the GA […]
Updated: January 7, 2019. Google Tag Manager is a very handy tool which helps you manage marketing tags (a.k.a. tracking codes) in one place and deploy them (usually) without developer’s help. If you consider yourself a beginner, you’re probably wondering where to start? What’s the best way to learn Google Tag Manager? If you’re an intermediate […]
Here’s a situation. You enable a Preview and Debug mode in GTM, refresh the page and when the page loads, you see gtm.formSubmit event on the left side of the Preview console. But the form on that page was not submitted! Or, maybe even worse, there is no form on that page at all! Why is […]
Updated: January 3rd, 2019. Here’s a situation. You have just set up Google Analytics tracking, open a GA Real-time reports and nothing. You don’t see anything. No page views, no events, nothing. Sounds familiar? Relax, you’re not alone. In fact, this issue is getting more and more popular these days as people have been contacting me through various […]
Updated: January 2, 2019. Are you just getting started with GTM and looking for ways to learn it with a free Google Tag Manager course? I used to be in your situation too – googling for a solution, searching for the best and most accurate tutorials/webinars/courses. Here are my several picks of free Google Tag Manager […]
There are various reasons why you might need to get a Google Tag Manager ID. Maybe you own a website running on WIX (or some other CMS) and have to paste the GTM Container ID to a designated field. In this quick blog post, I’ll show you where to find it.
I’ll be honest. I never thought that I’ll write a separate blog post just for this topic (knowing that I have already published a dedicated guide about the Preview and Debug mode) but, apparently, people are looking for a solution for this specific issue + recently one of the posts in the GTM Community was […]
Everybody wants to have a low bounce rate in Google Analytics. This phrase was recently said in the Google Tag Manager community by one of our members. The quick discussion was about whether particular events in Google Analytics should be tracked as interactions or not because the choice impacts the bounce metric. The truth is that bounce […]
Google Tag Manager debugging is an art of its own. Checking the Preview and Debug mode to see if the tag was fired is just the tip of the iceberg. In fact, there are many more things/techniques you need to follow in order to be sure that everything is working properly (or just to find […]
In the middle of October 2018, Google Tag Manager silently introduced a new feature that caused some questions in the GTM community (including me), an Undefined variable. In this quick guide, I’ll shed some light on what an Undefined variable in Google Tag Manager is and where you can use it.