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10 Google Analytics 4 Mistakes in Configuration You Should Avoid

After auditing and working with many Google Analytics 4 setups, I noticed that some errors occur more often than others. Some of them are the result of the unintuitive structure/interface of GA4, others might be considered a misunderstanding. To help you with that, I have picked the 10 common Google Analytics 4 mistakes. In this […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

Google Analytics Cross Domain Tracking with Google Tag Manager. The Guide.

Note: If you are looking for Google Analytics 4 instructions, click here Updated: June 5th, 2022. There are already plenty of resources online that explain how to implement Google Analytics Cross-domain tracking. However, it feels that the questions of this topic are still one of the most popular ones in the community (source of this statement: […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

Two Link Click Events in Google Tag Manager Preview Mode

If you landed on this page, chances are that you are seeing two Link Click events in Google Tag Manager preview mode (even though there was just one click). In this blog post, I will explain why this happens and if this is a problem.   Why is happening? The main reason why this happens […]
Julius Fedorovicius
In Google Tag Manager Tips

Enrich Form Submission Data with Google Tag Manager

Let’s say that you have a landing page with a signup form. All submissions are stored in the Customer Relationship Management system (CRM). This campaign has been running for a week, and you want to know who filled in the form and what information did they enter. But what about some additional data, e.g. where did […]
Julius Fedorovicius
In Form Tracking Google Tag Manager Tips

Google Tag Manager in footer. How bad is it?

I recently received this question from one of the readers who is just starting with GTM and faced some real-life limitations. Google Tag Manager official recommendation states that to install it, you need to place the <script> code somewhere in the website’s <head>, and the <noscript> part should be added immediately after the opening <body> tag. But […]
Julius Fedorovicius
In Google Tag Manager Tips

16 Ways to Reduce Direct Traffic in Google Analytics

Updated: January 24th, 2022. Direct traffic in Google Analytics is often misunderstood. If you think that direct traffic is the one that enters your website’s address in the address bar or accesses it via bookmarks, I have some bad news. In reality, that is just a fraction of what direct traffic really is. The first reason […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

The Magic of Cookies with Google Tag Manager

Updated: January 9th, 2022. Cookies are a vital aspect of the average user’s internet experience (of course, there are some side effects too), but the initial idea was novel – to have a more personalized experience across the web. Cookies are handy for marketers too. They retain information that helps better understand users’ browsing behavior, […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Manager Firing Twice? Here’s a solution

Here’s a situation. You are using a Google Tag Assistant (legacy) Chrome extension and you get a “Multiple installations of Google Tag Manager” warning. You ask your developer to make sure that Google Tag Manager is really installed once and he/she confirms that. So why is Tag Assistant saying that Google Tag Manager is firing twice? […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Manager Container Code. In <head> or <body>?

Google Tag Manager official recommendation states that in order to install it you need to place the <script> code somewhere in the website’s <head> and the <noscript> part should be added immediately after the opening <body> tag. But what should you do if a performance-obsessed developer does not agree to follow these instructions? What if a developer insists […]
Julius Fedorovicius
In Google Tag Manager Tips

How to Move Google Tag Manager Container to Another Account

There might be some situations where you want to move the Google Tag Manager container to another account. Maybe your company was acquired or maybe your agency created a container in their account and now you want to have the ownership under your own account. Unfortunately, there is no simple way for that where this […]
Julius Fedorovicius
In Google Tag Manager Tips
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Hi, I'm Julius Fedorovicius and I'm here to help you learn Google Tag Manager and Google Analytics. Join thousands of other digital marketers and digital analysts in this exciting journey. Read more
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