Google Tag Manager in footer. How bad is it?

I recently received this question from one of the readers who is just starting with GTM and faced some real-life limitations. Google Tag Manager official recommendation states that to install it, you need to place the <script> code somewhere in the website’s <head>, and the <noscript> part should be added immediately after the opening <body> tag. But […]
Julius Fedorovicius
In Google Tag Manager Tips

The Magic of Cookies with Google Tag Manager

Updated: January 9th, 2022. Cookies are a vital aspect of the average user’s internet experience (of course, there are some side effects too), but the initial idea was novel – to have a more personalized experience across the web. Cookies are handy for marketers too. They retain information that helps better understand users’ browsing behavior, […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Manager Firing Twice? Here’s a solution

Here’s a situation. You are using a Google Tag Assistant (legacy) Chrome extension and you get a “Multiple installations of Google Tag Manager” warning. You ask your developer to make sure that Google Tag Manager is really installed once and he/she confirms that. So why is Tag Assistant saying that Google Tag Manager is firing twice? […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Manager Container Code. In <head> or <body>?

Google Tag Manager official recommendation states that in order to install it you need to place the <script> code somewhere in the website’s <head> and the <noscript> part should be added immediately after the opening <body> tag. But what should you do if a performance-obsessed developer does not agree to follow these instructions? What if a developer insists […]
Julius Fedorovicius
In Google Tag Manager Tips

How to Move Google Tag Manager Container to Another Account

There might be some situations where you want to move the Google Tag Manager container to another account. Maybe your company was acquired or maybe your agency created a container in their account and now you want to have the ownership under your own account. Unfortunately, there is no simple way for that where this […]
Julius Fedorovicius
In Google Tag Manager Tips