Social interactions that occur on your website clearly indicate a high level of user engagement, so there is no question that we need to track them. Luckily, it’s pretty easy to track them. In this blog post, I’ll show you how to do Google Analytics Social Tracking and capture clicks on Facebook Likes, Twitter Tweets, LinkedIn Shares, and Pinterest […]
Tags, triggers, and variables, the holy trinity of Google Tag Manager. In case you didn’t know (which I doubt), Tags are various functions which can track visitor, inject something to website’s code, display a popup, etc., while Triggers are rules which define when tags should be fired. What about variables? What are those? In fact, they are […]
If you’re constantly working with Google Tag Manager, you’ve probably started noticing some repetitions, each project requires checking the same set of things/settings/data over and over again: Have you double-checked whether all required Enhanced E-commerce data is in place? What about custom dimensions? The list could go on and on. After implementing GTM on various projects, I’ve […]
If you’re running a blog, forum, or another website where readers can express their opinions and discuss, you should definitely measure comment submissions. Thanks to Google Tag Manager, that is possible and you can send that data to other web analytics tools, like Google Analytics. By tracking comments you’ll be able to see which content […]
Although Google Tag Manager’s Google+ community is the largest and has the most experts on it, there is one slight problem.
Caldera Forms is a drag and drop, responsive form builder tailored for WordPress. Just like (almost) any other forms, Caldera can be tracked with Google Tag Manager (GTM) and in this blog post, I’ll show you how to do that.
In the past, I have already explained how you can track user interactions with Facebook and Twitter Pixels. At first sight, their functionality looks pretty similar: there is a list of supported events (e.g. Pageview, Signup, etc.) which can be tracked on a website. In addition to that, Facebook Pixel supports trackCustom method which makes the […]
If you run a blog, you probably want to monetize it, right? In order to do that you might have to place special links in articles which redirect prospects to various landing pages. If visitors purchase anything there, you get a commission. Naturally, you wish to track how your readers interact with your content and, […]
Google Tag Manager. The thing that makes the lives of marketers and web analysts easier. But the purpose of this blog post is not to convince you to start using it (I have another one which explains all GTM benefits). Today, I assume that you have already decided to give Tag Manager a chance (or […]
I am constantly offering my readers to subscribe to Analytics Mania weekly newsletter. There are two types of tools that I use: embedded forms (by Omnisend) in each blog post and popups (by Privy). In the future, I plan to fully migrate to Omnisend, but this blog post is not about that. Some of you […]