Introduction to Google Tag Manager Server-side Tagging

Updated: August 6th, 2021. When the public beta of server-side Google Tag Manager (SGTM) was launched on August 12, 2020, the audience split into several groups. Some people were cheering and shouting “THIS IS HUUUUGE” while others were a little confused asking “I not sure I understand this. Is it good for marketers?”. And this … Continue reading Introduction to Google Tag Manager Server-side Tagging