April 23, 2019
New Google Tag Manager course: coming soon
Last year in late August, I launched my first Google Tag Manager course for Beginners. Hundreds of happy students, many positive reviews, and good feedback were really rewarding. Time went by and a growing number of requests started pouring in, asking for the next Google Tag Manager course.
So that time has come! For the last 3 months, in my secret underground laboratory guarded by robots, I’ve been working with a group of early-adopter students who believed in my idea of an intermediate Google Tag Manager that goes much more in-depth and solves more pain points than its competitors (of the same level) in the market.
And I think that mission is accomplished. After constantly publishing new lessons and improving the existing ones (based on students’ feedback), I’m very happy to present my newest addition to the GTM course family: Intermediate Google Tag Manager course + Advanced Topics. As the course title implies, the level of difficulty is intermediate. Also, the course will include some advanced topics.
Release date: May 2019
Level of difficulty: Intermediate + includes some advanced topics
More information: Go to the landing page of the course
What is this course about?
Furthermore, when I was designing this course, I was not just spitting out some random tutorial videos that explain nice-to-know topics. When I was putting a course outline together, I raised the most common questions/pain points that people are usually dealing with when it comes to web tracking and Google Tag Manager. This new course is supposed to solve those issues and boost your confidence in tag management.
So what are those main pain points that this course will solve?
This is definitely not an entire list (there are more issues that this course solves). But these (in my opinion) are the most noteworthy.
Pain #1. How does Data Layer actually work?
I noticed that some people are confused by how Google Tag Manager processes data that is pushed to the Data Layer. That’s because there are more things you need to know about it. *cough* Google Tag Manager Data Model *cough*.
Due to lack of this knowledge, you might end up in confusing situations when a developer pushes some information to the Data Layer but the end result is not exactly what you were expecting.
Pain #2. Cross-domain tracking. And iFrames. Or both.
This is a constant theme in various forums and groups (not only GTM-related). Even though I have covered cross-domain tracking in my beginner course as well, that was more of an overview. In this course, I’m going much deeper into this topic (because the confusion is real).
In fact, there are two lessons in this course related to cross-domain tracking alone. The first one is an in-depth overview of the functionality and how should it be implemented. The second lesson (in the Bonus module) is a comprehensive case-study where I explain how to properly debug, what are the possible scenarios, how to track not only links but forms as well (with cross-domain tracking).
In addition to that, we’ll also learn how to track iFrames. First, we’ll set up an actual iFrame, then we’ll properly track it.
Pain #3. Enhanced Ecommerce
This is one of the most common struggles that I see in the GTM community (haven’t measured that, it’s just how my gut feels). And that’s no wonder. Enhanced Ecommerce is full of nuances that confuse people who are dealing with it for the first time (or maybe first 3 times).
With this Intermediate GTM Course, I am aiming to solve a problem that has been in the industry for a long time. A proper, comprehensive module that explains how the functionality works, how to plan it, how to prepare a task for a developer, how to configure things in Google Tag Manager, etc.
It’s impossible to properly explain the implementation with a 20-minute video (that’s why I don’t understand why other courses just show you a small glimpse of the setup and then wish you good luck). If the EE setup was easy, there wouldn’t be that many questions about it.
There are so many things that you need to know. That’s why I’ve created a 2-hour module in this course that is dedicated only to Enhanced Ecommerce implementation via Google Tag Manager. Yes, I know that this is a very long module. But how else do you expect to learn EE?
Pain #4. Proper testing and debugging
Preview and debug mode should never be the only tool that you use to check the Tag Manager implementation. There are many other things/places/tools you need to verify as well. I have prepared a separate module dedicated just to proper testing. Every GTM setup is useless if it is not working properly, test it before you publish.
We’ll dive deeper into the built-in browser debugging tools as well as some awesome 3rd party browser extensions.
Pain #5. Not being familiar with technical terms/topics
The problem here is that many people (at least from my experience) struggle to get started with these unfamiliar terms. Sometimes out of confusion, but most often out of scarcity, fear of not understanding, etc.
While other Google Tag Manager courses (of similar complexity) require you to be already familiar with these topics/technologies, I decided to give you an introduction (to HTML, CSS, Regular Expressions, DOM, cookies) myself. That way, you won’t need to start jumping between my course and other resources. Everything is in one place.
Of course, you should not expect that you will become an expert of these technologies just after taking my course. I will give you a proper introduction but if you want to learn more and be even more proficient, you will have to dig deeper on your own. My goal here is to give a brief (but proper and simple-to-understand) introduction that will show you that HTML, CSS, etc. are not some rocket science. These lessons will give you a good incentive to become a technical marketer and will show you the right direction (and, of course, what kind of role do those technologies play in tag management).
Pain #6. Some GTM guides are way too complex
My existing students already know (and their reviews confirm that) that I always to tackle complex topics and slice them into smaller and easier-to-understand chunks. So if you are afraid that this course will be too difficult (even though you have successfully passed the Beginner stage), don’t worry. I will help you. If my video lessons will be unclear, you will be able to get help in the private group for students (or in any other way).
My goal is to teach as many people as possible and to help them become more experienced Google Tag Manager users.
Pain #??? There are more pains that the course is designed to solve
But I don’t want to overwhelm you with a lengthy blog post about it. If you want to learn more about what topics are in the course, check the official landing page of the course or just post a question in the comments.
JS is a complex and extensive topic on its own and Intermediate Google Tag Manager course does not have enough room for that.