Trick or treat? Oh, sorry but I have no candies with me. Luckily, I see you like web analytics so maybe you’ll accept treats of a different kind? 🙂 Here’s a list of what looked pretty interesting to me in October. If you’re missing something, let me know so I could add it future editions of web analytics link roundup.

Google Tag Manager Course - Learn More


Element Visibility Trigger

By Simo Ahava

Just one day after Julian (from MeasureSchool) and I launched a video about a custom Element Visibility Listener, Google introduced an extensive built-in trigger and variables which let you track when elements appear on the screen.

You win this time, Google 🙂 Nevertheless, it’s a great trigger which has much more settings and possibilities than the one I’ve explained in the video.

Read the full blog post



With Google’s Gtag.js the future is later

By Jeff Sauer from Jeffalytics

If you’re confused what gtag.js is and why should you use it, you’re not alone. Even some pros in the market feel that way and that’s why Jeff Sauer added his two cents to this commotion. A good read to stay up to date.

Read the full blog post



[Video] Adwords Conversion Tracking with GTM and gtag.js

By Julian from MeasureSchool

Google is so rushing to push gtag.js to live environment that its documentation can’t keep up with the pace. Naturally, a lot of questions are raised and one of them is how to track Adwords conversions with Google Tag Manager?

Gtag.js is not only available in the Google Analytics interface but in the Adwords as well. Where can you find conversion label and other data which is required in Google Tag Manager’s Adwords conversion tag template?

In his video, Julian explained everything you need to know.

Watch video



A built-in Scroll Depth Trigger in GTM

By Simo Ahava

For the last couple of months, Google has been spoiling their users (in a good way). At first, they released a built-in Youtube trigger which replaced solutions by Lunametrics or Cardinal Path, now it’s two triggers in one day:

  1. The aforementioned Element Visibility Trigger
  2. And a new scroll depth trigger which replaces the solution created by Lunametrics.

Read the full blog post



Why your Google Analytics isn’t working (and how to fix it)

By Taavi Kalvi

Have you installed Google Analytics tracking code but there’s still no data for a day or two? Or maybe the tracking was working properly but suddenly, all metric charts have flatlined?

Taavi from Holini gives his take on how to debug and fix most common issues which block you from collecting accurate data.

Read the full blog post



Best Chrome Extensions for SEOs and Adwords professionals

By Lunametrics

Personally, I really like such blog posts which provide a list of reliable tools which can help me be more productive or efficient. This is the exact idea behind my two blog posts, Top Chrome Extensions for GTM and Less known GA + GTM Chrome Extensions.

Read the full blog post



5 hidden Google Analytics Reporting Features

By SEMRush

Katie Cunningham shares her tips on how to take advantage of secondary dimensions, plot rows, and other reporting features of Google Analytics.

Read the full blog post



[Video] Real Business Stories: The Unlikely Origin Story of Google Analytics

By Noah Kagan

An 8-minute-long video about how Urchin was founded, acquired by Google and turned into Google Analytics.

Watch video



Alarmduck — Anomaly Detection App for Google Analytics

By Lluís Gassó

I haven’t tried it myself but this tool looks promising. Connect Google Analytics, Adwords, or Adobe Analytics with Alarmduck and it will send you a Slack message when significant changes are identified on the data. This way, you’ll be able to act quickly and much quicker prevent flaws in data collection.

Read the full blog post


That’s it for this month’s web analytics link roundup. Did I miss anything? Of course, I did! Let me know in the comments or send me an email/tweet/whatever. The internet too vast to follow everyone so it’s easy to miss something.

By the way, if you think some of your colleagues would benefit from new Google Tag Manager blog post, recommend them subscribing to Analytics Mania Newsletter 🙂

Julius Fedorovicius

Head of Developer Operations at Omnisend. I am highly interested in Google Tag Manager, Google Analytics, Adwords, Email marketing, Email Deliverability, Digital Marketing in general. You can follow me on Twitter or Linkedin.