Happy new year! Although a lot of people were complaining that 2017 were as bad as 2016 but I have to disagree. It was awesome in various perspectives. This gives us hope that 2018 will be at least at the same level of awesomeness. But before we jump straight into 2018, here’s the last batch of useful/interesting/controversial articles I’ve found in December 2017.
GOOGLE Tag Manager
Introduction to DOM, Nodes & CSS Selectors for Google Tag Manager by Himanshu Sharma (Optimize Smart)
Google: Avoid Using Google Tag Manager For SEO Experiments by Barry Schwartz. This is a response to Eoghan Henn’s blog post. Which path should you choose? It’s up to you 🙂
[VIDEO] How to track iFrames with Google Tag Manager by MeasureSchool
11 Analytics Experts Share Their Favorite New Features of GA and GTM by ConversionXL. Experts include Simo Ahava, Krista Seiden, and others.
What Is gtag.js with Google Analytics and Do I Need It? by Lunametrics. One more blog post about the never-ending what’s up with that gtag.js? topic.
20 Underused Features in Google Analytics by Lunametrics
What are ‘Assisted Conversions’ in Google Analytics and why you need to set them up now by Flockler. A really quick tip which should be used by all bloggers (having in mind that 65% of content marketers do not measure ROI)
10 Disciplined Approaches to Google Analytics by Kissmetrics
25 Google Analytics Admin Settings Explained by Razor Social
How to Use Google Optimize to Find AdWords Success by KoMarketing
[Funny image] Just created a button with insane CTR. Feeling generous, so I will share found on reddit.com/r/adwords. A joke that I found on /r/adwords.
My 12 most important SEO metrics to monitor by Search Engine Land
Digital Analytics in General
Bounce rate: Important metric or junk data? by Marketing Land
I’ve tried a bit different format for this month’s digital analytics link roundup: I’ve included more links and split them into categories. Let’s see what you and the rest of Analytics Mania audience think about it. Got something to add? Let me know in the comments or send me an email to julius [at] analyticsmania.com.