Gravity Forms Tracking Recipe for Google Tag Manager and GA4

Track submissions of Gravity Forms and send those events to Google Analytics 4. Tracked event: “form_submission”, tracked parameter: “form_id”.

Important: this recipe works only with forms that do NOT redirect visitors to a “Thank you” page. If your form redirects users, read this guide.

Note: this listener requires that you have jQuery installed on your website.

INSTRUCTIONS

1. Download Container File
   Download the container JSON file (right-click on the link and click “Save Link As” or “Save Target As” to save the JSON file to your computer).
2. Import JSON File into GTM
   Log into your own Google Tag Manager container and head to the Admin section of the site. Under Container options, select Import Container. Read this blog post for more details about importing a container file.
3. Insert your own GA4 measurement ID
   In the GA4 event tag, you will find a field called “Measurement ID”. In this field, enter your GA4 property’s measurement ID.
   
4. Preview & Publish
   Use the Preview options to test this container on your own site. Try testing each of the events to make sure they’re working properly. If everything looks good, go ahead and publish!

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