Google Tag Manager Recipes
Updated: May 21st, 2018
An ever-growing list of downloadable GTM containers with most common solutions. Download them, import to Google Tag Manager and you’re good to go! Expand your web analytics with ease!
Even if you’re new to recipes, every one of them has a detailed step-by-step instruction. So don’t hesitate, scroll down and choose the topic you’re most interested in.
Do you know some GTM recipes/auto-event listeners that are not included in this library? Let me know via Twitter or email julius [at] analyticsmania.com and I’ll add them.
“3rd Page View” Recipe
Counts the number of page views and stores it in cookie. Fires a trigger after 3 page views.
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AddThis Tracking Recipe
Track clicks of AddThis Social Sharing Widget and send these events to Google Analytics.
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AJAX Tracking Recipe
By Lunametrics. Listens and publishes data about AJAX requests into the data layer.
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Clean GTM Container
If you wish to purge the entire GTM container in just a few clicks, use this recipe.
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Contact Link Clicks Recipe
By Lunametrics. Track clicks on email addresses and telephone numbers, and see that data in Google Analytics.
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Cookie Consent
Displays a cookie consent notification to all website visitors.
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Cookie Management Recipe
By Lunametrics. Tools that help you store and remove cookies using data layer pushes.
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Copy Text Recipe
By Daniel Carlbom. Sends an event to Google Analytics when a visitor copies a text on your website.
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DISQUS Tracking recipe
By Isaac Abramowitz. Sends an event to Google Analytics when a visitor posts a comment via DISQUS.
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Drift Tracking Recipe
By Ryan Praskievicz. Tracks interactions of Drift Chat Bot and sends the data to Google Analytics.
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Engagement timer recipe
By Lunametrics. Adds engagement time tracking to your site and sends events to Google Analytics.
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Enhanced Ecommerce Variable Pack
By Lunametrics. Turns Enhanced Ecommerce’s data into variables in GTM.
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Exit-intent Tracking Recipe
Track when visitor intends to leave the website and creates a trigger.
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Facebook “Like” Tracking
Track clicks of Facebook LIKE button and send these events to Google Analytics.
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Facebook Tracking (Full)
Tracks Facebook LIKE and SEND buttons, comments. Sends these events to Google Analytics.
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File Download LinkS Recipe
By Lunametrics. Track downloads on your site and send that data to Google Analytics.
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Form Abandonment Recipe
Tracks multiple forms on a page and sends Google Analytics event in case of form abandonment.
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GDPR Cookie Consent Recipe
A cookie consent with a pack of triggers and variables that respect visitor’s consent.
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GTM For WordPress (GTM4WP) Container
By Jules Stuifbergen. Creates a lot of tags, triggers, and variables (related to the GTM4WP plugin).
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HTML5 Video Tracking Recipe
By David Vallejo. Tracks interactions of HTML5 video player (play, pause, etc.)
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JW Player Tracking Recipe
By Pat Grady. This Google Tag Manager Recipe tracks interactions of embedded JW player (play, pause, 100%, etc.).
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Konami Code – Doge
A prank/meme for your visitors, who enter Konami code on your website.
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Konami Code – Harlem Shake
A prank/meme for your visitors, who enter Konami code on your website.
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Konami Code – Rick Roll
A prank/meme for your visitors, who enter Konami code on your website.
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Konami Code – Shooting Star
A prank/meme for your visitors, who enter Konami code on your website.
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LinkedIn Tracking
Track clicks of LinkedIn SHARE button and send those events to Google Analytics.
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Mixcloud Tracking Recipe
By Simo Ahava. Tracks interactions of embedded Mixcloud player.
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Outbound Link Clicks Recipe
By Lunametrics. Track clicks on links that point to external domains.
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Page Load Time Recipe
By Lunametrics. Get a better picture of how long it takes your website to load, page by page, using Google Analytics events.
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Pinterest Tracking Recipe
Track clicks of Pinterest Pin and Follow buttons, and send these events to Google Analytics.
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Print Tracking
By Lunametrics / Eivind Savio / TJ VanToll. Tracks when users intent to print a page and sends these events to Google Analytics.
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Scroll Tracking Recipe
By Lunametrics. Adds automatic scroll tracking to your site and sends events to Google Analytics.
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Soundcloud Tracking Recipe
By Simo Ahava. This Google Tag Manager Recipe tracks interactions of embedded Soundcloud player (play, pause, etc.).
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Twitter “Tweet” Tracking
Track clicks of Twitter TWEET button and send these events to Google Analytics.
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UTMZ Cookie Replicator Recipe
By Lunametrics. Sets cookie with visitor’s traffic source data which can be later used in tags, triggers, or other variables.
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Vidyard Tracking Recipe
By Vidyard. This Google Tag Manager Recipe tracks interactions of embedded Vidyard player (play, pause, etc.).
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Vimeo Tracking Recipe
By Lunametrics. This Google Tag Manager Recipe tracks interactions of embedded Vimeo player (play, pause, etc.).
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Wistia Tracking Recipe
By Lunametrics. Automatically tracks interactions with embedded Wistia videos.
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Youtube Tracking Recipe
Automatically tracks interactions with embedded YouTube videos on your site.
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Zopim (Zendesk) Chat Tracking Recipe
Tracks when chat is started and ended. These events are sent to Google Analytics.
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GOogle TAg Manager Recipes in a Nutshell
Google Tag Manager Recipes are ready-made container templates with tags, triggers and variables. Just download any recipe, import it to your GTM container and start tracking!
The majority of Google Tag Manager recipes heavily rely on custom auto-event listeners which can be added to GTM as Custom HTML tags.
These listeners constantly looking for particular website interactions to happen and initiate dataLayer.push events accordingly (usually with metadata). Then dataLayer events trigger Google Analytics event tags to fire.
Pro tip. Choose recipes wisely. Do not install them all at once, because it might slow down your website’s page loading speed. First, decide what you really need, then import. Try keeping things optimal and don’t get overwhelmed by too much data.
