Updated: April 14th, 2021
An ever-growing list of downloadable GTM containers with the most common solutions. Download them, import them to Google Tag Manager and you’re good to go! Expand your web analytics with ease!
Even if you’re new to recipes, every one of them has detailed step-by-step instructions. So don’t hesitate, scroll down and choose the topic you’re most interested in.
Do you know some GTM recipes/auto-event listeners that are not included in this library? Let me know via Twitter or email julius [at] analyticsmania.com and I’ll add them.
Google Tag Manager Recipes in a Nutshell
Google Tag Manager Recipes are ready-made container templates with tags, triggers, and variables. Just download any recipe, import it to your GTM container and start tracking!
The majority of Google Tag Manager recipes heavily rely on custom auto-event listeners which can be added to GTM as Custom HTML tags.
These listeners constantly looking for particular website interactions to happen and initiate dataLayer.push events accordingly (usually with metadata). Then dataLayer events trigger Google Analytics event tags to fire.
Pro tip. Choose recipes wisely. Do not install them all at once, because it might slow down your website’s page loading speed. First, decide what you really need, then import. Try keeping things optimal and don’t get overwhelmed by too much data.