Julius FedoroviciusHi, I’m Julius Fedorovicius, Head of Developer Operations at Omnisend.

I am from Vilnius, the capital of Lithuania. I have a background in IT and in digital marketing. In 2011 I started actively using Google Analytics and Adwords, in 2013 – Google Tag Manager.

The idea behind this blog is to educate other people (like myself) who are interested in digital analytics but do not know how to code. I have spent last 5 years being surrounded by developers and learned various tricks from them (although I still don’t know how to properly code). This experience helped me better understand how digital tools work (like Google Analytics and Google Tag Manager) and how can I make better use of them. I always try to experiment and some of those experiments will be described in this blog.

I also run Google Tag Manager Workshops here in Lithuania, separate sessions for beginners and experienced users. In fact, I’m the first one in my country to give in-depth 2-days live GTM training sessions.


You’ve come to the right place if:

  • You are a beginner who is just starting to learn Google Tag Manager
  • You are an intermediate GTM user who wants to learn new tracking techniques
  • You’re just in love with Google Tag Manager and are looking for new ideas
  • You’re looking for a Google Tag Manager blog, because Google does not have one.


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