Hi, I’m Julius Fed, Head of Developer Operations at Omnisend.
I am from Vilnius, the capital of Lithuania. I have a background in IT and in digital marketing. In 2011 I started actively using Google Analytics and Adwords, in 2013 – Google Tag Manager.
The idea behind this blog is to educate other people (like myself) who are interested in digital analytics but do not know how to code. I have spent last 5 years being surrounded by developers. I learned various tricks from them (although I still don’t know how to code). This experience helped me better understand how digital tools work (like Google Analytics and Google Tag Manager) and how can I make better use of them. I always try to experiment. Some of those experiments will be described in this blog.
Most often, I talk about web analytics, but I also have soft spots for digital marketing in general, for SEO, CRO, Email Marketing, and for web development.
You’ve come to the right place if you’re:
- looking for advice with Google Analytics or Google Tag Manager (just drop me a line in post comments and I’ll get right back to you).
- interested in learning about the latest trends in digital marketing.
- just looking for a Google Tag Manager blog, because Google does not have one.