About - Analytics Mania

Hi, I’m Julius Fedorovicius, Founder of Analytics Mania.

I am from Vilnius, the capital of Lithuania. I have a background in IT and in digital marketing. In 2011 I started actively using Google Analytics and Adwords, in 2014 – Google Tag Manager.

The idea behind this blog is to educate other people (like myself) who are interested in digital analytics but do not know how to code. I have spent the last 8 years being surrounded by developers and learned various tricks from them (although I still don’t know how to properly code). This experience helped me better understand how digital tools work (like Google Analytics and Google Tag Manager) and how can I make better use of them. I always try to experiment and some of those experiments will be described in this blog.

I also run Google Tag Manager Workshops here in Lithuania, separate sessions for beginners and experienced users. In fact, I’m the first one in my country to give in-depth 2-days live GTM training sessions.

You’ve come to the right place if:

You are a beginner who is just starting to work with GTM. Pssst, my Google Tag Manager Training for Beginners is your fast-track to learn GTM.
You are an intermediate GTM user who wants to learn new tracking techniques. I have another course for that.
You’re just in love with Google Tag Manager and are looking for new ideas
You’re looking for a Google Tag Manager blog, because Google does not have one.
You’re looking for a Google Tag Manager course to put all the GTM puzzle pieces together

My best known GTM-related works are:

Free Google Tag Manager Fundamentals course
I founded Google Tag Manager Community on Facebook. You’re more than welcome to join!
Free library of 30+ Google Tag Manager Recipes
This very long guide on how to track forms
A list of 99 things you can do with Google Tag Manager
Funny GTM Reaction GIFs – Part 1 and Part 2
But these are just the tip of the iceberg. There are many more guides waiting for you. And a bunch of GTM E-books.

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