If you’re constantly working with Google Tag Manager, you’ve probably started noticing some repetitions, each project requires checking the same set of things/settings/data over and over again: Have you double-checked whether all required Enhanced E-commerce data is in place? What about custom dimensions? The list could go on and on.
After implementing GTM on various projects, I’ve started writing down a list of things I need to check in different stages of implementation. Today, I’m sharing it with you (well, most of it). So without further ado, here’s a Google Tag Manager checklist which contains 68 things you should keep in mind before, during and after the GTM setup is launched.