Quick Recap of 2017

Really Quick Recap of 2017 & Update

2 comments / December 11, 2017

This year has almost come to an end. I had lots of challenges but also lots of victories and really positive moments, in both personal and professional life.

To name a few, my 2nd child was born, Omnisend (an email marketing startup that I work in) is rapidly growing, and let’s not forget Analytics Mania.

Believe it or not, but this blog received merely 320 sessions/month in January of 2017. Today, less than 12 months after, it has grown to 35 000 sessions/month and continues to expand, which is fantastic!

Positive feedback from my readers is the best fuel which drives me further and keeps motivating. Thank you!

I am already planning what to release in 2018, how to better serve my audience and I really hope you won’t be disappointed. But first, I’d like to take a vacation until the end of 2017 (for almost 3 weeks) and spend more time with my friends and family.

I will continue checking blog comments, my email, and social media profiles so if you have any questions, feel free to ask. I’ll answer them at the earliest convenience.

That’s it for now. See you next year!


Complete Google Tag Manager Data Layer Tutorial

Complete Google Tag Manager Data Layer Tutorial

2 comments / December 5, 2017

Data Layer is one of the main Google Tag Manager concepts which ensures maximum flexibility, portability, and ease of implementation. Without it, there would be no variables or triggers in GTM, therefore no tags would be fired. It is what keeps your tag management running properly. It is the key to unlocking Google Tag Manager’s potential.

In this blog, I’ve already published several articles related to this topic but they are pretty much scattered. That’s why I decided to collect all important resources, tips, and knowledge (that I’ve accumulated so far) and put it in one place. This is an extended Google Tag Manager Data Layer tutorial which explains what the Data Layer is, why is it useful, how to use it, what are best practices, etc.

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Web Analytics Link Roundup November 2017

Web Analytics Link Roundup #5: November 2017

0 comments / November 29, 2017

This time I’m a bit earlier with a roundup than usual. Even though the month is still not over, I hope you don’t mind to get this compilation. If something super awesome is posted today/tomorrow, it’ll be included in next month’s post.

In this month’s web analytics link roundup, a bit more of attention will be drawn to SEO. There was some controversial content published which shook the entire industry, igniting a lot of discussions, questions, etc. Even if you’re not into search engine optimization, this whole situation was indeed interesting to spectate. By reading responses and comments, I learned much more than I expected!

Without further ado, here are my top picks from November of 2017.

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Track Custom Events with Twitter Pixel and Google Tag Manager

Track Custom Events with Twitter Pixel and Google Tag Manager

0 comments / November 25, 2017

In the past, I have already explained how you can track user interactions with Facebook and Twitter Pixels. At first sight, their functionality looks pretty similar: there is a list of supported events (e.g. Pageview, Signup, etc.) which can be tracked on a website. In addition to that, Facebook Pixel supports trackCustom method which makes the entire implementation much more flexible.

Last week, I’ve received a question from a reader asking whether the same functionality of custom events is supported by Twitter pixel as well. Well, uh… yes and no. In this blog post, I’ll explain how to track custom events with Twitter Pixel and why this solution kinda sucks (compared to Facebook).

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Google Tag Manager Checklist

Google Tag Manager Checklist – 68 Ways to Prepare a Website

0 comments / November 21, 2017

If you’re constantly working with Google Tag Manager, you’ve probably started noticing some repetitions, each project requires checking the same set of things/settings/data over and over again: Have you double-checked whether all required Enhanced E-commerce data is in place? What about custom dimensions? The list could go on and on.

After implementing GTM on various projects, I’ve started writing down a list of things I need to check in different stages of implementation. Today, I’m sharing it with you (well, most of it). So without further ado, here’s a Google Tag Manager checklist which contains 68 things you should keep in mind before, during and after the GTM setup is launched.

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