Zopim Google Tag Manager Guide

Zopim + Google Tag Manager: How To Install Widget, Control It, and Track Events

0 comments / June 24, 2017

It’s quite evident that users sometimes face difficulties while navigating through a website. As users, we hate that part when we have no solution even after a few attempts. Many websites have a help-desk, but it’s quite a long and tedious process to pick up the phone and make a call, or send an email and wait hours for a response.

That’s where online chats come in handy. They are a great way to engage visitors and possibly turn then into customers. That’s why I decided to write a Zopim Google Tag Manager guide which describes how to install the widget and, more importantly, track events in Google Analytics. In fact, that’s not all! Continue reading and you’ll see what I mean.

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Google Tag Manager Preview Mode Not Working

Is Google Tag Manager Preview Mode Not Working? 12 Quick Ways To Fix It.

33 comments / June 23, 2017

Updated: June 23, 2017. Is Google Tag Manager Preview Mode not working? I’m pretty sure we’ve all been there at least once. This issue has caused some serious headache in the very beginning when I started using it. Does this sound familiar to you? – GTM Preview and Debug mode is enabled but does not appear on your website (or appears, but does not function properly). Just don’t rage quit and read the following tips how to fix Google Tag Manager Preview and Debug mode. I’m sure at least one of them will apply to your issue.

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How to Pull data from data layer with Google Tag Manager

3 Ways to Pull Data from Data Layer with Google Tag Manager

0 comments / June 19, 2017

Data Layer is the foundation, which Google Tag Manager heavily relies on. It ensures maximum flexibility, portability, and ease of implementation. In my other blog post, I have explained how it works and how you can the most out of it. However, not all aspects were covered there. Since data can be saved using different structures, it should be accessed differently, as well. In today’s blog post, I’ll explain 3 ways how you should pull data from data layer.

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How to reduce bounce rate in google analytics with google tag manager

Reduce Bounce Rate with Google Tag Manager (without Changing Your Content)

3 comments / June 4, 2017

If you google “how to reduce bounce rate”, you’ll get a ton of useful resources which describe how you should improve your content, add more call-to-action, etc. And I totally agree with them. Content IS the king. The more I publish posts on this blog, the more I realize it’s true. But this blog post is not about the content, readability, or user experience.

Today, I’ll rant a bit more about the technical side of bounce rate. In fact, your content may actually be fine, while your tracking isn’t. I will share my tips on how to reduce the bounce rate in Google Analytics (but not too much).

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