In one of my previous blog posts, I’ve shared an idea how to track affiliate link clicks with Google Tag Manager. But that guide is useful if YOU, as an affiliate, promote someone else’s products and just want to track all the outbound affiliate link clicks.

But what if you’re the owner of the affiliate program and you want to measure which partners are driving the most sales of YOUR product?

In this guide, I’ll show how to track affiliate sales with Google Tag Manager and Google Analytics.

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Updated: April 18th, 2018. Cookies are a super important part of the web. Imagine the world without them: you wouldn’t be able to use your Facebook or Twitter. They help retain data throughout a user’s visit on a webpage, so naturally they’re an important component of web analytics, as well.

By default, Google Analytics and other analytics tools use cookies in order to track users’ behavior on your website. Unfortunately, I still see many marketers (working with GTM) suffering over not being able to fire Tags for returning visitors, or after 4 page views, etc.

But this shouldn’t be a problem, since you can use Google Tag Manager to set and retrieve data from cookies in fairly easy way. In this blog post, I’ll show you how to easily utilize cookies with Google Tag Manager and take your web tracking to the next level.

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Updated: April 5th, 2018. Imagine this. You’re running a promo campaign which brings traffic to a certain landing page (e.g. landingpage.com). After the visitor clicks the main Call-to-action button (e.g. GET YOUR DISCOUNT), he/she is redirected to another page (2ndpage.com) which asks a visitor to do the final action, install the app, fill in the form, sign up, etc.

When the conversion is completed, a Google Analytics event is fired. Unfortunately, when you look at your GA reports, what you’ll see is that all conversions are attributed to the landingpage.com. Technically, this is correct because all visitors landed on the 2ndpage.com from landingpage.com, but you’d like to see the original source which brought the visitor, wouldn’t you?

In this blog post, I’ll show you how to transfer UTM parameters from the initial page landingpage.com to the subsequent one (2ndpage.com) if the cross-domain tracking cannot be implemented.

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