As a feature, click tracking in Google Tag Manager is a perfect bait for a beginner. It’s fairly easy to get started: read one or two blog posts, maybe watch a video and done! You can track buttons, outbound link clicks, etc. However, what I’ve noticed among GTM beginners is that they do not fully realize the click tracking configuration flow in GTM and why is it necessary to complete one thing or another.
Moreover, intermediate Google Tag Manager users are not always aware of some more serious click tracking techniques that open entirely new possibilities in tag management.
That’s why I’ve decided to publish this (once again) extended/definitive/you-name-it guide on Google Tag Manager click tracking, covering not only basics but some advanced stuff as well.