Custom Image Tag In Google Tag Manager

Custom Image Tag Demystified (GTM)

0 comments / August 15, 2017

If you’re just starting to learn GTM, you probably already have this question in mind (or you’ll have it soon). You’ve already implemented some Google Analytics Tracking to your site, so you’re not completely unfamiliar with GTM. But the question keeps bugging you. What is Custom Image Tag in Google Tag Manager?

I’ve seen some blog posts on the web mentioning it, but no comprehensive resource which could answer more specific questions. In this blog post, I’ll show you what’s behind the curtain.

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Web Analytics Link Roundup July 2017

Web Analytics Link Roundup: July 2017

0 comments / August 5, 2017

In case you didn’t know, link roundups are weekly or monthly summaries of top links that sites share. One day, I asked myself: Would my audience be interested in this kind of content? Well, the best way to find out is to launch a test batch. So here’s how it goes: every month I’ll publish a link roundup with articles that I found interesting and/or useful. The theme of those articles is not limited only to Google Tag Manager. Adwords, Google Analytics, web analytics (in general) won’t be forgotten too.

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How To Fix Facebook Pixel Noscript in Google Tag Manager

Facebook Pixel Noscript is Useless in Your GTM. Here’s How You Fix It.

2 comments / August 2, 2017

This blog post will be a shorter one. In the past, I’ve described the friendship of Google Tag Manager and Facebook Pixel multiple times. As of August 2017, GTM still does not support Facebook Pixel by default thus you and I still need to use the Custom HTML tag. Have you ever taken a closer look at the Pixel code?

It consists of two parts: <script> and <noscript>. The latter is designed to track visitors who have JavaScript disabled in their browsers. And that’s where the confusion begins. I’ve seen multiple times when GTM users think that if they paste the entire Pixel code to Custom HTML tag, they will track ALL visitors (with or without JavaScript enabled).

Unfortunately, this is far from the truth. Facebook Pixel Noscript part does not work in Custom HTML tag. In this blog post, I’ll explain the issue and how to fix it.

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Google Tag Manager Preview Mode Not Working

Is Google Tag Manager Preview Mode Not Working? 13 Quick Ways To Fix It.

78 comments / August 2, 2017

Updated: August 2, 2017. Is Google Tag Manager Preview Mode not working? I’m pretty sure we’ve all been there at least once. This issue has caused some serious headache in the very beginning when I started using it. Does this sound familiar to you? – GTM Preview and Debug mode is enabled but does not appear on your website (or appears, but does not function properly). Just don’t rage quit and read the following tips how to fix Google Tag Manager Preview and Debug mode. I’m sure at least one of them will apply to your issue.

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Track AddThis Social Shares with Google Tag Manager

How To Track AddThis Social Shares with Google Tag Manager

0 comments / July 29, 2017

In my previous blog post, How to Track Social Interactions with Google Tag Manager, I explained various nuances of how to monitor the default social sharing buttons created by Facebook, Twitter, Pinterest, and Linkedin. However, those tracking methods do not support 3rd party social sharing solutions, like Sumo or AddThis. But that does not mean it’s impossible. In this blog post, I’ll demonstrate how to track AddThis social shares with Google Tag Manager.

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