What is Conversion Linker in Google Tag Manager

What is Conversion Linker in Google Tag Manager?

0 comments / October 21, 2017

In June 2017, Apple announced Intelligent Tracking Prevention (ITP), an initiative aimed at limiting third-party trackers from capturing cross-site browsing data and it will be launched really soon (or maybe it already is? Honestly, I’ve lost the track). This might become a problem for those who are using AdWords because the ITP will block cookies which are an essential part of Google Adwords Conversion Tracking.

In response, Google introduced several ways how to decrease the impact of the Intelligent Tracking Prevention. Conversion Linker Tag is one of those solutions. Do you need it? Everything is explained in this blog post.

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Track when Element appears in the viewport with Google Tag Manager

[VIDEO] Track When Website Element Appears in the Viewport with GTM

2 comments / October 16, 2017

Apparently, making video tutorials is really hard! When Julian from MeasureSchool contacted me regarding a video collaboration, I thought that this would be a piece of cake. Why would it be difficult? You just start recording, say everything you want and hit the Stop button. Right? Wrong 🙂 This is so far from the truth! Videos require a lot of concentration, precision, and dedication.

Nevertheless, here’s my first attempt to record a video tutorial in which I explain how to track when the website element appears in the viewport (a.k.a. on the screen) and send those events to Google Analytics.

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add a copyright notice to the copied text with Google Tag Manager

How To Add a Copyright Notice to the Copied Text (with GTM)

2 comments / October 14, 2017

Last week, I had a live Google Tag Manager training session and was showcasing the library of 30+ GTM Recipes to my students. When I mentioned the Copy text recipe by Daniel Carlbom, a student asked: is it the recipe which adds a copyright notice when someone copies and pastes the text?

I said “no”.

“Is it possible?”, he asked.

“Yes, I guess“. And that’s where the idea of this quick blog post was born. I was pretty sure it was possible but I needed to do some research to be sure. In fact, everything happened really fast. In less than 3 minutes, I was already playing around with the solution on my blog.

In this article, I’ll show you how to add a copyright notice to the copied text.

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Google Tag Manager Data Layer

Google Tag Manager DataLayer Explained

6 comments / October 4, 2017

Updated: October 4th, 2017. The Data layer is one of the key concepts in the world of Google Tag Manager. It ensures maximum flexibility, portability, and ease of implementation. Remember, GTM works best when deployed alongside the data layer.

At first, Google Tag Manager Data Layer might seem like one of those mysterious concepts that no one really understands (by saying “no one” I mean non-developers, like you and me). But it’s not nearly as complicated as it sounds. Understanding and leveraging the data layer is the key to unlocking GTM’s potential.

Of course, it takes a while to understand how everything works, but once you get the idea, you’ll start putting puzzle pieces together. The purpose of this blog post (and entire analyticsmania.com) is to educate non-developers, how they can master GTM, have (almost) full control of Google Analytics or Adwords implementation. And don’t limit yourself only to those two tools. You can connect GTM with A LOT of other online tools (but we’ll talk about that in other blog posts).

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6 Google Tag Manager Form Tracking Methods

Google Tag Manager Form Tracking: 6 Ways To Reach Your Goal

34 comments / October 3, 2017

Updated: October 4th, 2017. While talking with marketers, I noticed that one of the most popular topics among them is form tracking. Unfortunately, in some cases form tracking might become a real pain in the butt (especially if a marketer has no clue what CSS or HTML is). But do not fear because in this blog post I’ll show you 6 Google Tag Manager form tracking techniques. Hint: some of them will require developer’s input, but I’ll try my best to put everything in plain English.

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