A week ago I published a blog post about Single Page Web Applications/Websites and how you can track them with Google Tag Manager. Ronnie, a reader of mine, mentioned another important issue: Facebook Pixel does not recognize URL fragments thus it becomes impossible to create FB custom audiences based on page views of a single page application/website. In this blog post, I’ll show you how to track page views with Facebook Pixel in single page applications (SPA).
Social interactions that occur on your website clearly indicate a high level of user engagement, so there is no question that we need to track social interactions. Fortunately, it’s pretty easy to track them. In this blog post, I’ll show you how to track social interactions with Google Tag Manager and send that data to Google Analytics.
Tracking page views on regular websites is pretty easy: you just add a tracking code to every page and done! Every time a visitor clicks an internal link, a browser window refreshes, and a new page view hit is caught by the Google Analytics.
But when it comes to single page websites (or web applications), the default tracking stops working. Regardless of what does the user/visitor does on your website, only one page view is tracked. Does this situation sound familiar?
To make your life a little easier, I’ve assembled a huge list of Google Tag Manager (GTM) terms to help you avoid confusion in the future. Whether you’re looking to understand the language of GTM or help train someone else, this Google Tag Manager glossary should be your best companion.
It should not only make you smarter, but it should help you be more eloquent when speaking about GTM.
It’s quite evident that users sometimes face difficulties while navigating through a website. As users, we hate that part when we have no solution even after a few attempts. Many websites have a help-desk, but it’s quite a long and tedious process to pick up the phone and make a call, or send an email and wait hours for a response.
That’s where online chats come in handy. They are a great way to engage visitors and possibly turn then into customers. That’s why I decided to write a Zopim Google Tag Manager guide which describes how to install the widget and, more importantly, track events in Google Analytics. In fact, that’s not all! Continue reading and you’ll see what I mean.