If you run a website and want to earn some beer money (or more, if your traffic is more significant), Google Adsense is one of the options for how to generate some passive income. Once you sign up, generate codes for ad placements and add them to your website.
When a visitor lands on your page (and if he/she is not using adblockers) that piece of code will load an ad/banner. After that banner is displayed/clicked, your account will get some revenue share from Google. Easy as that.
If you want, you can add more ad placements to a website but every additional ad will require an additional code snippet added to a website. Anyway, no big deal.
Now, after GDPR went into effect (on May 25th, 2018), Adsense ads also became affected by this EU regulation (because those ads deal with personal data). In this guide, I’ll show you how to install Google Adsense with Google Tag Manager and to make it GDPR compliant (meaning that it will adapt to user’s privacy settings).