Just like Facebook and Twitter, Linkedin also offers their advertising pixel and conversion tracking. In terms of functionality, Facebook is way above its competition (and available resources) but if you’re still looking forward to using Linkedin ads and measuring their impact, this guide should give all the needed answers because I’ll teach you how to track LinkedIn conversions with Google Tag Manager.
Gravity Forms is a customizable WordPress plugin which enables you to add simple or complex forms to your website, blog, or whatever you’re running on WP. But just like any important interaction, form submissions must be tracked in order to better understand visitors’ behavior. In this blog post, I’ll show you how to track Gravity forms with Google Tag Manager and send Form submission events to Google Analytics.
Updated: Feb 11th, 2018. We’ve all been there: you open Google Tag Manager, set up tags, triggers and variables properly (at least you thought so), but that new implementation doesn’t work. You read that super awesome 5-step tutorial few more times, but it doesn’t help. You feel stuck, irritated and decide it’s enough GTM for today. The next day you open GTM, take a fresh look and realize you did a stupid and obvious mistake (which could have been fixed in a blink of an eye). I’ve been there. Too many times. That’s why I’m sharing a list of the most common Google Tag Manager mistakes I’ve committed. Let’s hope this blog post will save you some time and energy.
Let’s say that you have a landing page with a signup form, all submissions are stored in the Customer Relationship Management system (CRM). This campaign has been running for a week and you want to know who filled in the form and what information did they enter. But what about some additional data, e.g. where did this submission come from (what is the traffic source)?
You might say that the CRM you’re using has these additional tracking features. That’s nice, congratulations. But, from my experience, usually, businesses are using some basic form modules/plugins which have only one purpose – capture and store form submissions.
So you try to dig deeper, open Google Analytics and check conversion reports. Even though you can see how many form submissions happened, you still cannot distinguish the traffic source of an individual form submission.
But that’s not an issue because in today’s blog post I’ll show you how to enrich form submission data with additional data (not only traffic source). And we’ll do that by….. drumroll please ….. hiding some form fields and prefilling them with Google Tag Manager.
I’m not going to dive into discussions whether WIX is a good platform for creating a website, it has its pros and cons. For example, it enables people to easily create a website but at the same time, WIX is not the best tool in terms of SEO friendliness. Additionally, one of the most annoying things was that WIX did not support Google Tag Manager.
From time to time I noticed threads on forums, Reddit, and elsewhere where people were trying to find the answer. No luck. Even though WIX supported Custom HTML widgets, they did not work with GTM code inside of it.
Luckily, those dark times are over because WIX recently released a built-in support for GTM. Hooray! Today, I’ll show you how to easily install Google Tag Manager on WIX website.