If you’re just starting to learn GTM, you probably already have this question in mind (or you’ll have it soon). You’ve already implemented some Google Analytics Tracking to your site, so you’re not completely unfamiliar with GTM. But the question keeps bugging you. What is Custom Image Tag in Google Tag Manager?

I’ve seen some blog posts on the web mentioning it, but no comprehensive resource which could answer more specific questions. In this blog post, I’ll show you what’s behind the curtain.

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This blog post will be a shorter one. In the past, I’ve described the friendship of Google Tag Manager and Facebook Pixel multiple times. As of August 2017, GTM still does not support Facebook Pixel by default thus you and I still need to use the Custom HTML tag. Have you ever taken a closer look at the Pixel code?

It consists of two parts: <script> and <noscript>. The latter is designed to track visitors who have JavaScript disabled in their browsers. And that’s where the confusion begins. I’ve seen multiple times when GTM users think that if they paste the entire Pixel code to Custom HTML tag, they will track ALL visitors (with or without JavaScript enabled).

Unfortunately, this is far from the truth. Facebook Pixel Noscript part does not work in Custom HTML tag. In this blog post, I’ll explain the issue and how to fix it.

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Updated: August 2, 2017. Is Google Tag Manager Preview Mode not working? I’m pretty sure we’ve all been there at least once. This issue has caused some serious headache in the very beginning when I started using it. Does this sound familiar to you? – GTM Preview and Debug mode is enabled but does not appear on your website (or appears, but does not function properly). Just don’t rage quit and read the following tips how to fix Google Tag Manager Preview and Debug mode. I’m sure at least one of them will apply to your issue.

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