Social interactions that occur on your website clearly indicate a high level of user engagement, so there is no question that we need to track social interactions. Fortunately, it’s pretty easy to track them. In this blog post, I’ll show you how to track social interactions with Google Tag Manager and send that data to Google Analytics.

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It’s quite evident that users sometimes face difficulties while navigating through a website. As users, we hate that part when we have no solution even after a few attempts. Many websites have a help-desk, but it’s quite a long and tedious process to pick up the phone and make a call, or send an email and wait hours for a response.

That’s where online chats come in handy. They are a great way to engage visitors and possibly turn then into customers. That’s why I decided to write a Zopim Google Tag Manager guide which describes how to install the widget and, more importantly, track events in Google Analytics. In fact, that’s not all! Continue reading and you’ll see what I mean.

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