If you’re just starting to learn GTM, you probably already have this question in mind (or you’ll have it soon). You’ve already implemented some Google Analytics Tracking to your site, so you’re not completely unfamiliar with GTM. But the question keeps bugging you. What is Custom Image Tag in Google Tag Manager?
I’ve seen some blog posts on the web mentioning it, but no comprehensive resource which could answer more specific questions. In this blog post, I’ll show you what’s behind the curtain.