Analytics Mania - Digital Analytics Blog

Google Tag Manager Click Tracking: All You Need to Know

0 comments / September 17, 2018

As a feature, click tracking in Google Tag Manager is a perfect bait for a beginner. It’s fairly easy to get started: read one or two blog posts, maybe watch a video and done! You can track buttons, outbound link clicks, etc. However, what I’ve noticed among GTM beginners is that they do not fully realize the click tracking configuration flow in GTM and why is it necessary to complete one thing or another.

Moreover, intermediate Google Tag Manager users are not always aware of some more serious click tracking techniques that open entirely new possibilities in tag management.

That’s why I’ve decided to publish this (once again) extended/definitive/you-name-it guide on Google Tag Manager click tracking, covering not only basics but some advanced stuff as well.

How to convince someone to start using Google Tag Manager?

2 comments / September 6, 2018

Here’s a situation: you’ve read several articles introducing Google Tag Manager and how can it help you improve marketing and analytics processes by bringing control back to the hands of marketers/analysts. So you decide to introduce it to your company/client.

However, you face resistance. For example, a lead developer of your company says that Google Tag Manager will bring chaos, slow down the website, and might increase security risks. “A marketer can add any tracking codes to a website/web application all by himself/herself? No, thank you. This is a recipe for disaster”, says the lead developer.

Unfortunately, you’re lacking GTM skills in order to come up with counter-arguments, therefore, you have to accept the rejection. The end.

But what if you could bring strong points to the table? In this blog post, I’ll show you arguments on how to convince someone to start using Google Tag Manager.

Google Tag Manager Course by Analytics Mania is live!

2 comments / August 27, 2018

Today is the big day! My Google Tag Manager course that I’ve been carefully crafting this entire summer is now open for enrollment. If you are just starting with Google Tag Manager or are a fresh intermediate user, then this is for you.

Google Tag Manager Form Tracking: 7 Ways To Reach Your Goal

115 comments / August 24, 2018

Updated: August 24th, 2018. While talking with marketers, I noticed that one of the most popular topics among them is form tracking. Unfortunately, in some cases form tracking might become a real pain in the butt (especially if a marketer has no clue what CSS or HTML is). But do not fear because in this blog post I’ll show you 7 Google Tag Manager form tracking techniques. Hint: some of them will require the developer’s input, but I’ll try my best to put everything in plain English.

What is Conversion Linker in Google Tag Manager?

36 comments / August 24, 2018

Updated: August 24, 2018. In June 2017, Apple announced Intelligent Tracking Prevention (ITP), an initiative aimed at limiting third-party trackers from capturing cross-site browsing data and it will be launched really soon (or maybe it already is? Honestly, I’ve lost the track). This might become a problem for those who are using Google Ads (previously known as Google Adwords) because the ITP will block cookies which are an essential part of G Ads Conversion Tracking.

In response, Google introduced several ways how to decrease the impact of the Intelligent Tracking Prevention. Conversion Linker Tag is one of those solutions. Do you need it? Everything is explained in this blog post.