It’s quite evident that users sometimes face difficulties while navigating through a website. As users, we hate that part when we have no solution even after a few attempts. Many websites have a help-desk, but it’s quite a long and tedious process to pick up the phone and make a call, or send an email and wait hours for a response.

That’s where online chats come in handy. They are a great way to engage visitors and possibly turn then into customers. That’s why I decided to write a Zopim Google Tag Manager guide which describes how to install the widget and, more importantly, track events in Google Analytics. In fact, that’s not all! Continue reading and you’ll see what I mean.

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If you google “how to reduce bounce rate”, you’ll get a ton of useful resources which describe how you should improve your content, add more call-to-action, etc. And I totally agree with them. Content IS the king. The more I publish posts on this blog, the more I realize it’s true. But this blog post is not about the content, readability, or user experience.

Today, I’ll rant a bit more about the technical side of bounce rate. In fact, your content may actually be fine, while your tracking isn’t. I will share my tips on how to reduce the bounce rate in Google Analytics (but not too much).

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