Google Tag Manager Facebook Guide

Complete Guide: Google Tag Manager + Facebook

1 comment / May 20, 2017

Updated: May 20th, 2017. If you’re already using Facebook for marketing, you want to measure the results and be more efficient, right? But how can you track interactions such as LIKE button clicks? What about conversions? Everything used to work like this – you send an email to the developer with requirements of what should be tracked and it takes him weeks complete the task. But not anymore! I present to you a complete Google Tag Manager Facebook guide.

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Google Tag Manager Extensions for Chrome

12 Top Google Tag Manager Extensions for Chrome

0 comments / May 18, 2017

Updated: May 18th, 2017. If you’re using Google Tag Manager as often as I do, you’re probably looking for new ways to improve your performance, catch bugs faster and deliver the final result without much hassle. If my guess was right, you’ll enjoy these 12 top Google Tag Manager extensions for Google Chrome. And the best part – they’re all free! So do not hesitate and give them a shot.

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Set and read cookies with Google Tag Manager

The Magic of Google Tag Manager and Cookies

3 comments / May 16, 2017

Cookies are a super important part of the web. Imagine the world without them: you wouldn’t be able to use your Facebook or Twitter. They help retain data throughout a user’s visit on a webpage, so naturally they’re an important component of web analytics, as well.

By default, Google Analytics and other analytics tools use cookies in order to track users’ behavior on your website. Unfortunately, I still see many marketers (working with GTM) suffering over not being able to fire Tags for returning visitors, or after 4 page views, etc.

But this shouldn’t be a problem, since you can use Google Tag Manager to set and retrieve data from cookies in fairly easy way. In this blog post, I’ll show you how to easily utilize cookies with Google Tag Manager and take your web tracking to the next level.

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google tag manager cookie consent

Cookie Consent Notification with Google Tag Manager

0 comments / May 14, 2017

Have you ever wondered why some sites display a cookie consent notice? If you or your business is located in the European Union, or if you are targeting EU citizens AND you’re using tracking software (i.e. Google Analytics), then you need to display a cookie consent notification on your website. In this Google Tag Manager Cookie Consent guide, I’ll show you how to install one without much hassle.

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