Web Analytics Resources
Free resources
Getting Started with Google Analytics 4
Get up-and-running with the latest version of Google Analytics. Learn how to install it, track events, and conversions.
Free Ebook: Google Tag Manager For Beginners
The first step towards a better understanding of Google Tag Manager, how it works, and why you should use it.
Free Ebook: Google Tag Manager For Beginners
The first step towards a better understanding of Google Tag Manager, how it works, and why you should use it.
The Ultimate Google Tag Manager Glossary
Whether you’re looking to understand the language of GTM or help train someone else, this Google Tag Manager glossary should be your best companion. It should not only make you smarter, but it should help you be more eloquent when speaking about GTM.
Library of 40+ Google Tag Manager Recipes
An ever-growing list of downloadable GTM containers with the most common solutions. Download them, import to Google Tag Manager and you’re good to go! Expand your web analytics with ease!
Google Tag Manager Checklist
Make your Quality Assurance (QA) easier with this Google Tag Manager Checklist which contains more than 70 items.
Free Mini-course: Google Tag Manager Fundamentals
A 90-minute mini-course teaching you the very first steps with Google Tag Manager. At the end of this course, you’ll have to take a 30-question quiz to test your new knowledge.
Premium resources
Google Analytics 4 course
An in-depth course that will teach you how to get value out of Google Analytics 4. Learn how to plan your setup properly, configure it, build reports, and get valuable insights out of that data.
Google Tag Manager Course for Beginners and Fresh Intermediates
A comprehensive online course for beginner and intermediate users who want to master GTM in website tracking. The course includes 9 hours of video material, quizzes, my checklists/blueprints, certification, and more.
Intermediate Google Tag Manager Course (+ Advanced Topics)
A comprehensive online course that should be the next step for those who have passed the “Beginner” or “Fresh Intermediate” steps and want to take the GTM knowledge to the next level. The course includes video material, quizzes, downloadables, certification, and more.