FREE E-BOOK
Server-side tagging
with Google Tag Manager
Learn how to set up, configure, and reap the benefits of Server-Side GTM, including better data quality and privacy.
In this e-book, you will learn...
How to configure a server-side GTM container and host it on a server
How server-side tagging helps reduce the impact of browser extensions by proxying requests
The steps to extend cookie expiration in browsers like Safari (ITP)
How to gain more control over the data sent to vendors like Google Analytics or Facebook
The benefits and key drawbacks to consider before implementing server-side tagging
This is Your Blueprint for
Advanced Tracking
Server-side tagging with Google Tag Manager is no longer just an advanced option—it’s a necessary step for anyone serious about high-quality data and privacy control. Compared to traditional client-side tagging, SGTM introduces a layer of control over your data, makes tracking more resilient, and can even improve your site’s speed.
If you’re already familiar with the basics of web tracking but feel frustrated by browser extensions or cookie lifespan limits from ITP (like Safari’s 7-day cap), this is your next step.
That’s why I’ve published this e-book: to help you get properly configured with SGTM much faster. In it, I cover a clear, step-by-step process on how to deploy a server container, set up a custom domain to extend cookie life, send data from your website to the server, and reliably forward that data to vendors like Google Analytics 4.
“Julius is a great teacher and will equip you with a solid foundation. His pleasant way of explaining complex topics makes Google Tag Manager and Google Analytics accessible for many. ”
– Paul Koks, Analytics Advocate at Online Metrics
Get this e-book and start learning SGTM today
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