It allows you to track Drift chat’s interactions and pass that data to Google Analytics 4. The list of supported events:
- drift_message_sent
- drift_start_conversation
- drift_email_capture
- drift_welcome_message_open
- drift_welcome_message_closed
- drift_sidebar_open
- drift_sidebar_close
- drift_campaign_open
- drift_campaign_dismiss
- drift_campaign_click
- drift_campaign_submit
INSTRUCTIONS
- Download Container File
Download the container JSON file (right-click on the link and click “Save Link As” or “Save Target As” to save the JSON file to your computer). - Import JSON File into GTM
Log into your own Google Tag Manager container and head to the Admin section of the site. Under Container options, select Import Container. Read this blog post for more details about importing a container file. - Insert your own GA4 measurement ID
In the GA4 event tag, you will find a field called “Measurement ID”. In this field, enter your GA4 property’s measurement ID.
- Preview & Publish
Use the Preview options to test this container on your own site. Try testing each of the events to make sure they’re working properly. If everything looks good, go ahead and publish! - Register custom dimensions. Some events in this recipe contain additional parameters: conversation_id and drift_campaign_id. If you want to see/use them in the GA4 interface, register them as event-scoped custom dimensions.
View all 30+ Google Tag Manager Recipes