Twitter Tracking Recipe for Google Tag Manager

What does it do? Tracks clicks of Twitter buttons on your website (Tweet, Retweet, Follow, Favorite) and sends this data to Google Analytics as Social Interactions. You won’t see these events in Google Analytics Real-time reports. They will appear in your Social reports (Acquisition > Social > Plugins) after 24-48 hours.

This Google Tag Manager recipe is fully compatible with other Social Interaction recipes (e.g. Facebook comments, Pinterest or Linkedin) because they all use the same Google Analytics Social Tag called GA – Social – Social Interaction. Make sure you check them out as well.

INSTRUCTIONS

1. Download Container File
   Download the container JSON file (right-click on the link and click “Save Link As” or “Save Target As” to save the JSON file to your computer).
2. Import JSON File into GTM
   Log into your own Google Tag Manager container and head to the Admin section of the site. Under Container options, select Import Container. Read this blog post for more details about importing a container file.
3. Update With Your Own Google Analytics Tracking ID
   Update or create a new Constant Variable named {{YOUR_GA_TRACKING_ID}} with your Google Analytics Tracking ID (a.k.a. UA Number). I’d recommend using Google Analytics Settings variable instead. Read this guide how to properly change Tracking ID in the imported container.
4. Preview & Publish
   Use the Preview options to test this container on your own site. Try testing each of the events to make sure they’re working properly. If everything looks good, go ahead and publish!
5. Optional
   If you wish, you can send Twitter interactions as events (instead of social interactions). Just edit GA – Event – Social Interaction Tag, change its type to “Event” and assign variables:
   1. Event Category – socialAction
   2. Event Action – socialNetwork
   3. Event Label – socialTarget

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