Google Analytics
Fundamentals

Take your first step in website analytics by learning the fundamentals of Google Analytics 4. While GA4’s event-based model and new interface may seem complex at first, this free mini-course will help you understand the basics. Begin your analytics journey today.

Google Analytics Fundamentals mini-course covers:

• What is Google Analytics
• How to create and configure your GA4 property
• How to navigate the admin panel
• How to set up data streams and configure their settings
• How to install GA4 on your website
• How to use standard reports and create explorations
• How to implement basic event tracking

This Google Analytics course includes 90 minutes of video material, a 30-question quiz, and a course-completion certificate.

“This was the perfect learning experience for GA4. Julius does an amazing job of making the complex clear. ”

– Marianne Sweeny, Principal Consultant at BrightEdge

Video lessons that walk you through the essential Google Analytics 4 features – from property setup to event tracking and explorations.

Test your knowledge with our comprehensive quiz at the end of the course and get instant feedback on your understanding.

Lessons come with carefully selected resources and guides to enhance your learning experience and help you learn Google Analytics.

After completing all lessons and passing the final quiz, you’ll receive a certificate of completion for the mini-course.

Our industry has changed dramatically. Universal Analytics, the previous version of Google Analytics that many relied on, has been sunset. Now, GA4 is the standard for web analytics, bringing new features and a completely different approach to data collection and analysis.

You risk making business decisions based on incomplete or incorrect data. Without proper GA4 knowledge, you might be:

• Missing critical user interactions on your website
• Misinterpreting your marketing campaign results
• Unable to track the true impact of your business initiatives
• Making decisions based on gut feeling rather than data

The traditional way of learning GA4 through trial and error is costly and time-consuming. But you can get started with this mini-course.

Google Analytics Fundamentals mini-course is designed for beginners who want to understand and implement proper analytics tracking.

This course is right for you if:

• You want to learn the foundations of Google Analytics 4
• You’re a marketer or business owner who needs to understand website performance
• You want to make data-driven decisions for your business

However, you should skip this mini-course if you’re already comfortable with GA4. Google Analytics Fundamentals is on-demand. Learn at your own pace and apply the knowledge directly to your GA4 property.

Julius Fedorovicius is the founder of Analytics Mania and the GA4 community on Facebook. He has accumulated years of working experience with Google Analytics and Google Tag Manager while consulting online businesses. Julius has been actively publishing articles on analyticsmania.com, a blog that has already been featured on widely known websites like moz.com or the official Google Analytics Twitter account.

• Things you need to know before taking the course

• Getting started
• Overview of the admin panel
• Data streams and their settings
• Installation
• Reports
• Explorations
• Event tracking

• Final quiz
• Next steps
• Course completion certificate