The Konami Code is a cheat code that appears in many Konami video games, although it also appears in some non-Konami games as well.

Years later it became an internet meme and was adopted by multiple website creators. Various web developers have hidden an Easter egg in their web project that can be accessed by entering the following sequence of key presses on the keyboard:

Konami code

The Konami code (available on this page) is a classic one – Rick Roll (a.k.a. Never Gonna Give You Up by Rick Astley).

It replaces every image on the page with dancing Rick Astley GIF and plays the song in the background.

Once the code is initiated this Google Tag Manager recipe will also send an event to Google Analytics. This way you’ll see how many visitors know what Konami code is.

This GTM Recipe contains Konami Code Auto-Event Listener written by Simo Ahava.



Go ahead! Try entering ↑ ↑ ↓ ↓ ← → ← → B A keyboard combination right now on this page and you’ll see how the Konami code looks in action.



  1. Download Container File
    Download the container JSON file (right-click on the link and click “Save Link As” or “Save Target As” to save the JSON file to your computer).
  2. Import JSON File into GTM
    Log into your own Google Tag Manager container and head to the Admin section of the site. Under Container options, select Import Container. Read this blog post for more details about importing a container file.
  3. Update With Your Own Tracking ID
    Update or create a new Constant Variable named {{YOUR_GA_TRACKING_ID}} with your Google Analytics Tracking ID (a.k.a. UA Number). I’d recommend using Google Analytics Settings variable instead. Read this guide how to properly change Tracking ID in the imported container.
  4. Preview & Publish
    Use the Preview options to test this container on your own site. Try testing each of the events to make sure they’re working properly. If everything looks good, go ahead and publish!

View all 30+ Google Tag Manager Recipes