JavaScript for
Google Tag Manager

JavaScript essentials and basic syntax for you to get started

How to use JavaScript in Google Tag Manager (and things to keep in mind)

A simple but powerful example of using JavaScript in Google Tag Manager

Key topics you should learn to become more proficient with JavaScript

JavaScript is a core technology of the web. Google Tag Manager, GA4, and other web analytics tools rely on it.

GTM allows you to do many things without writing code. The user interface is friendly; you can track various interactions and send data to other vendors just by clicking buttons.

However, sometimes, things get more complicated and require advanced solutions (or cooperation with developers). I still believe that cooperation with developers is key to a robust setup. But sometimes (if you know JavaScript), you could solve the challenges faster. By yourself.

JavaScript (as a learning topic) is huge! Where should you start, and what should be your first step? This e-book will help you with that.

First, we’ll start with the fundamentals. Then, we’ll examine how this is used in Google Tag Manager. Furthermore, I’ll show you some simple but powerful examples. Last, I’ll give you directions on what to learn next.

Ready to start? Then download this free e-book now.