This Google Tag Manager Recipe was originally posted by Lunametrics.
Track clicks on email links (mailto:) and phone links (tel:). Warning: Check that email address links on your site begin with “mailto:” and that telephone number links on your site begin with “tel:” to make sure they’re tracked appropriately.
INSTRUCTIONS
- Download Container File
Download the container JSON file (right-click on the link and click “Save Link As” or “Save Target As” to save the JSON file to your computer). - Import JSON File into GTM
Log into your own Google Tag Manager container and head to the Admin section of the site. Under Container options, select Import Container. Read this blog post for more details about importing a container file. - Update With Your Own Tracking ID.
Update or create a new Constant Variable named {{YOUR_GA_TRACKING_ID}} with your Google Analytics Tracking ID (a.k.a. UA Number). I’d recommend using Google Analytics Settings variable instead. Read this guide how to properly change Tracking ID in the imported container. - Preview & Publish
Use the Preview options to test this container on your own site. Try testing each of the events to make sure they’re working properly. If everything looks good, go ahead and publish! - Optional – Update Your Site
This Google Tag Manager recipe will look for links that begin with the proper protocols for email addresses and telephone numbers. Check that email address links on your site begin with “maito:” and that telephone number links on your site begin with “tel:” to make sure they’re tracked appropriately.