Copy Text Tracking Recipe for Google Tag Manager

This Google Tag Manager recipe listener was posted by Daniel Carlbom. Here’s the reason why he’s interested in tracking “Copy text” actions:

We all want to measure our pages in the best possible way, and I’m always trying to figure out how to lower the bounce rates where applicable. One of the things that visitors to your page can do is to copy some text, in order to send it in an email, to use it when sharing something on social media and so forth. And if a visitor is actively copying text from a page, that’s an interaction to me.

What does this GTM recipe do? Automatically tracks interactions when a visitor copies text on your website and sends these events to Google Analytics (which affect bounce rate). It passes the copied text as event label and page path (where that event occurred).

 

INSTRUCTIONS

1. Download Container File
   Download the container JSON file (right-click on the link and click “Save Link As” or “Save Target As” to save the JSON file to your computer).
2. Import JSON File into GTM
   Log into your own Google Tag Manager container and head to the Admin section of the site. Under Container options, select Import Container. Read this blog post for more details about importing a container file.
3. Update With Your Own Google Analytics Tracking ID
   Update or create a new Constant Variable named {{YOUR_GA_TRACKING_ID}} with your Google Analytics Tracking ID (a.k.a. UA Number). I’d recommend using Google Analytics Settings variable instead. Read this guide how to properly change Tracking ID in the imported container.
4. Preview & Publish
   Use the Preview options to test this container on your own site. Try testing each of the events to make sure they’re working properly. If everything looks good, go ahead and publish!

View all 40+ Google Tag Manager Recipes