DISQUS Tracking Recipe for Google Tag Manager

This Google Tag Manager Recipe was originally posted by Isaac Abramowitz.

It allows you to track new DISQUS comments and sends that data to Google Analytics (actual content of comments is not transferred to GA).

Read this blog post if you’re interested in how it works in detail.

Attention, WordPress users! If you have installed Disqus comments with help of Disqus WP plugin, read this blog post. It explains what kind of modifications do you need to complete in order to make this work.

INSTRUCTIONS

1. Download Container File
   Download the container JSON file (right-click on the link and click “Save Link As” or “Save Target As” to save the JSON file to your computer).
2. Import JSON File into GTM
   Log into your own Google Tag Manager container and head to the Admin section of the site. Under Container options, select Import Container. Read this blog post for more details about importing a container file.
3. Update With Your Own Google Analytics Tracking ID
   Update or create a new Constant Variable named {{YOUR_GA_TRACKING_ID}} with your Google Analytics Tracking ID (a.k.a. UA Number). I’d recommend using Google Analytics Settings variable instead. Read this guide how to properly change Tracking ID in the imported container.
4. Add your DISQUS page identifier ID
   Open your DISQUS widget’s source code (on your website) and find the following snippet of code:

   window.disqus_config = (function () {
    var hasRun = false;
    return function () {
    this.page.url = 'https://www.yourwebsite.com/page'; // Replace PAGE_URL with your page's canonical URL variable
    this.page.identifier = 'XXXXXXXXX';

   Copy that XXXXXXX ID, open tag cHTML – DISQUS Listener in GTM and replace {{YOUR_UNIQUE_DISQUS_ID}} with that XXXXXXX ID. Read this blog post for more information.

5. Preview & Publish
   Use the Preview options to test this container on your own site. Try testing each of the events to make sure they’re working properly. If everything looks good, go ahead and publish!

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