Outbound Link Clicks Recipe for Google Tag Manager and GA4

It lets you track clicks on links that point to external domains and accordingly sends Google Analytics events. This recipe will help you better understand what traffic you’re driving to other sites. No additional setup is needed.

INSTRUCTIONS

1. Download Container File
   Download the container JSON file (right-click on the link and click “Save Link As” or “Save Target As” to save the JSON file to your computer).
2. Import JSON File into GTM
   Log into your own Google Tag Manager container and head to the Admin section of the site. Under Container options, select Import Container. Read this blog post for more details about importing a container file.
3. Insert your own GA4 measurement ID
   In the GA4 event tag, you will find a field called “Measurement ID”. In this field, enter your GA4 property’s measurement ID.
   
4. Preview & Publish
   Use the Preview options to test this container on your own site. Try testing each of the events to make sure they’re working properly. If everything looks good, go ahead and publish!
5. Note: this recipe will treat links to other subdomains (or your domain) as outbound clicks too. If you don’t want to treat subdomain links as outbound links, then open cjs – is link outbound variable and replace its code with this (replace yourdomain.com with your own domain):

   function() {
    return {{Click Hostname}}.indexOf("yourdomain.com") < 0
   }

View all 30+ Google Tag Manager Recipes