What does this recipe do? Tracks interactions when a website visitor engages with the Tawk.to chat widget and sends them to Google Analytics 4. Tracked events:
- chat_started
- chat_ended_by_user
- prechat_form_submitted
- chat_offline_for_submitted
Important: this solution might not support the interactions within the pop-up chat window.
INSTRUCTIONS
- Download Container File
Download the container JSON file (right-click on the link and click “Save Link As” or “Save Target As” to save the JSON file to your computer). - Import JSON File into GTM
Log into your own Google Tag Manager container and head to the Admin section of the site. Under Container options, select Import Container. Read this blog post for more details about importing a container file. - Insert your own GA4 measurement ID
In the GA4 event tag, you will find a field called “Measurement ID”. In this field, enter your GA4 property’s measurement ID.
- Preview & Publish
Use the Preview options to test this container on your own site. Try testing each of the events to make sure they’re working properly. If everything looks good, go ahead and publish!
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