How to configure Google Consent Mode v2 in Google Tag Manager
This topic is available in my Google Tag Manager Masterclass for Beginners. In this course, you will learn:
- What Google Consent Mode is and why is it important
- Basic and Advanced Consent Mode
- How to configure them in Google Tag Manager
- How to test the setup and make sure Consent Mode is working
And if you have some questions in the course, the instructor (me) will answer them.
Google Consent mode will help you recover a portion of lost conversions in the constantly changing advertising and privacy landscape.
If you are using Google Advertising products AND get traffic from Europe, Google requires that you implement basic or advanced consent mode.