Online course

Google Tag Manager Masterclass for Beginners

A proven step-by-step system that will teach you how to manage marketing & analytics tracking codes much faster & more efficiently

By Julius Fedorovicius, Founder of Analytics Mania

Online course duration: 9 hours

Designed for: Beginners/Fresh Intermediates

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Make your advertising and analytics 10x more effective by learning how to manage your tracking codes and collecting data with Google Tag Manager. Mastering GTM on your own isn’t easy, but you can take the fast-track with this on-demand course and get more value faster.

What will you learn in this course?

In Google Tag Manager Course for Beginners, you will learn:

  • How to save money and time, be in control of your website tracking, launch tracking campaigns faster, and avoid hassles with developers
  • How to implement Google Analytics, Google Ads, Facebook Pixel, and other analytics and advertising tools on your website
  • How to measure valuable and important website interactions which drive real insights (clicks, scrolling, form submissions, video player interactions, etc.)
  • How to easily and properly test your new implementation
  • How to make your tag management GDPR-compliant
  • How to apply your new knowledge in actual real-life projects

This comprehensive GTM course for beginners will build your knowledge and skills, allowing you to apply this powerful tool on your own (or your clients’) websites. Track clicks, videos, scrolling, forms, etc. with ease!

“Julius is a great teacher and this course will equip you with a solid foundation for effectively working with GTM. His pleasant way of explaining complex topics make this course accessible for many. I recommend this course for both beginners as well as intermediate users. After going through the material and practicing what you have learned, you will be much more confident in deploying GTM on your site.”

– Paul KoksAnalytics Advocate at Online Metrics

What can you expect from this course?

9 modules + a bonus module

9 hours of video material (~60 videos) explaining a step-by-step process of how to take the best out of Google Tag Manager. The course also includes a bonus module explaining additional topics you might find useful.

Practical tasks and a sandbox website

Google Tag Manager Course for Beginners is not just “sit back and watch”. The best way to learn is to do, therefore, you will have to complete practical tasks on an actual website (you can use either your own site or a sandbox website provided on this course).

Quick quizzes

At the end of every module, there is a quick quiz to check what you have learned. It’s a great way to ensure that you have gained the most out of lessons.

Useful resources

You’ll get access to my checklists and other downloadables that will help you be more efficient with Google Tag Manager. I personally use them on various projects.

Lifetime access to the course & Free Updates

Your Google Tag Manager course purchase includes lifetime access to the training materials. If you want to revisit a particular topic of the course, you can come back here anytime.

30-day money back guarantee

If you complete this Google Tag Manager Course for Beginners and still don’t understand GTM, email me for a refund. No questions asked.

Why Google Tag Manager is a must?

Let’s remember the old way of how marketing and analytics tracking codes were implemented. You decide to start using a new tool which requires some codes to be installed on your websites. Additionally, you want to go a bit more serious and track additional interactions with it. In other words, you have a bunch of codes that need to be implemented in various places of a site.

What do you do?

You ask a developer to do that. Unfortunately, he/she is too busy and can do that only after a week (!). Usually, in such cases you cannot do anything, just wait and think of how you’re losing valuable insights and money (because the marketing campaign could have been launched sooner).

What happens if after a month you want to do an update to those codes? You have to go through this “process” all over again and wait!

Manual management of tags (tracking codes, pixels, etc.) is a very slow, annoying, and ineffective process.

But you can change that with Google Tag Manager

Be in control of your analytics and marketing with Google Tag Manager

GTM is a solution which enables you to manage marketing, analytics, and other codes in one place, implement them faster and be less dependent on developers. This platform gives the control back to marketing/analytics teams as they can implement tracking easier and make data-driven decisions faster

Thanks to Google Tag Manager, you won’t have to wait days or even weeks to install new tags. With its built-in event tracking functionality, you will be able to measure the performance of your content, e-commerce website, etc. and take action much quicker.

“This course is totally amazing! Actually, before I started the course, I have used GTM for several years and knew most skills in this course, but I never really organized properly when doing my projects. But I am so lucky and take this course, especially the Module 9 about applying GTM in real-life projects, it really saves me. Also, some parts of this course give me a more complete understanding of the mechanisms inside GTM. Another amazing that Julius did really well is that the course considers several different perspectives including marketer, developer, beginner etc. I am pretty sure this course must be the best online course I have ever had in my life.”

– Yen-Jung ChengCustomer Scientist, The Hut Group

Is this Google Tag Manager course right for you?

This course is designed for those who have no previous GTM experience or who have been using it for a while but are not completely confident with the platform. If you want to transition from a beginner/newbie to an experienced intermediate user, then you’ve come to the right place.

This course is right for you if:

  • You want to learn how to use Google Tag Manager properly
  • You’ve already been working with Google Analytics or other analytics tool and want to enrich your reports with custom data FAST
  • You’re fed up with developers who take ages to install your tracking codes
  • You want to take control of your web tracking efforts
  • You are a digital marketing specialist who wants to track conversions easier
  • You want to know how Google Tag Manager can fit your organization
  • You run a digital marketing agency and want to onboard newcomers faster

However, you should skip this course if you consider yourself as an experienced or advanced Google Tag Manager user, or you want to learn how to use Google Tag Manager on mobile apps or AMPs (in this course, I cover only regular website tracking).

This course is on-demand. You can learn at your own pace and apply new knowledge on your own GTM account.

Your instructor

Julius Fedorovicius is the founder of Analytics Mania and GTM community on Facebook. He has accumulated years of working experience with Google Analytics (8+ years) and Google Tag Manager (4+ years) while consulting online businesses. Julius has been actively publishing articles on, a blog with more than 60 000 monthly visitors, which has been already featured on widely known websites like or

Julius is also running Google Tag Manager workshops where he has already helped hundreds of students to achieve better results. This was one of the reasons that inspired him to launch online GTM courses.

Here's what people are talking in the GTM community

Still not sure about the course? Here's the first video from it

“This is a very in-depth course that helped me take the first step and then dive deeper into more complex GTM topics. After completing it, I took over ~85% of the developer’s tasks related to web tracking. The structure of the course is very logical and fluent, all lessons are easy to follow. And, most importantly, I could immediately apply new knowledge on my own website. It definitely exceeded my expectations. Worth every penny!”

– Evaldas MockusSEO Specialist – Omnisend

Read more testimonials

Course curriculum

Module 1: Getting started with Google Tag Manager

Take the first step into the GTM world. Learn what Google Tag Manager is and how does it work. You’ll be introduced to the GTM interface and what are it key components. Last but not least, you’ll learn what are tags, triggers, variables and how are they connected. Topics covered:

  • What is GTM? How to install it?
  • GTM account overview. Tags, triggers, variables

Module 2: Setting up your first tag

Your first practical task: install Google Analytics to a website with help of Google Tag Manager and publish those changes live. Topics covered:

  • Google Analytics page view tracking
  • Testing tags with preview and debug mode

Module 3: Tracking engagement (part 1)

Learn what auto-event tracking is and why is it so important in tag management. Additional, you’ll be able to track clicks of various website elements (thanks to built-in and custom solutions). Topics covered:

  • What is auto-event tracking and auto-event listeners?
  • Click tracking
  • Custom auto-event listeners

Module 4: Data Layer

Data Layer is one of the key elements of Google Tag Manager that is the foundation of a successful tracking implementation. You’ll learn why is it so important and how to use in practice. Topics covered:

  • What is Data Layer? Why is it an essential component of GTM?
  • Sending data to the Data Layer
  • Reading and using data from the Data Layer

Module 5: Tracking engagement (part 2)

Revisiting the auto-event tracking features (but this time with the Data Layer in mind). You’ll learn a whole bunch of new tracking techniques: scroll tracking, video tracking, timer. What if a particular element appears on the screen? Yup, you will track that too! Topics covered:

  • Google Tag Manager event tracking framework
  • Scroll and Video tracking
  • Tracking when elements appear on the screen
  • Delaying tags

Module 6: Form tracking

Form submissions usually mean conversions, right? I’ll show you a lot of my tricks how to capture successful form submissions and turn them into events in Google Analytics. This module is one of the most demanded lessons among my students. Topics covered:

  • Form tracking nuances
  • 5 different form tracking methods

Module 7: Conversions, remarketing, tracking pixels

You’re not doing your marketing right if you don’t measure it. In this module, I’ll teach you how to track conversions (important interactions) with Google Analytics, Google ads, and Facebook Pixel! How about retargeting visitors? You’ll also learn how to grow remarketing lists with FB pixel and Google Ads (and Google Tag Manager, of course!). Topics covered:

  • GA goals and Standard Ecommerce tracking. Not Enhanced E-commerce (because it is too difficult for beginners)
  • GTM + Google Ads
  • GTM + Facebook Pixel

Module 8: General Data Protection Regular (GDPR)

Since May 25h, 2018 businesses must get consent from a visitor (from the European Union) to process his/her personal data (regardless of where your business is located). Web tracking and online marketing are also affected by this regulation, therefore, you need to adapt your tag management to it. In this module, I’ll show you what to do. Topics covered:

  • What is GDPR?
  • How to make your GTM tags GDPR-compliant?

Module 9: Applying GTM in real-life projects

Even after learning various GTM tracking techniques, it still might be challenging to apply that knowledge in real-life projects. In this module, I’ll share my workflows and tips how to start using Google Tag Manager in new or existing projects (and solutions which can help your team collaborate). Topics covered:

  • Workspaces and Environments
  • Working with GTM on a new project
  • Working with GTM on an existing project
  • Migrating your tracking codes to Google Tag Manager

Bonus module

This module is optional. It consists of lessons that were not added to any of main modules but are still useful (e.g. cross-domain tracking, tracking single-page websites, etc.), Q&A session recordings, etc.

Frequently asked questions

When does the course start and finish?

Google Tag Manager Course for Beginners starts now and never ends! It is a completely self-paced online course – you decide when you start and when you finish.

How long does it take to complete the course?

I recommend taking the course over two to four weeks, so you have time to apply the lessons to your own or clients’ account. That being said I’ve seen people complete the course in less than a week and others that spread the lessons over a couple of months.

How do I convince my boss to sponsor me?

In many cases, employers pay for the course. Here are some thoughts:

  • Your marketing/analytics team will be dramatically less dependent on the IT department
  • You’ll be able to install and manage tracking codes with ease
  • Your team will become agiler as they will be able to launch new tracking campaigns in no time

Sounds like a good deal, right?

Do I receive a certificate?

Yes, you will receive a course certificate after you have gone through all course material and completed the final challenge.

How long do I have access to the course?

How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like – across any and all devices you own.

What are the requirements to take this course?

To get the most out of this course, it is highly recommended to have at least some Google Analytics and Google Ads basics. Facebook Pixel basics also would be nice. In this course, I do short introductions to all these 3 tools but that is definitely not enough if you have never used them before.

Speaking of technical requirements, you should have a Google Chrome browser installed (because there are several plugins you’ll need to use during the course) and an internet connection, of course.

What if I am unhappy with the course?

We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Do I need to have my own website during practices in this course?

No. This course provides a sandbox website where you will learn how to track particular interactions. If you have your own website, that’s also good. You can practice there.

Does the price of this course include VAT?

No, the price you see on this page is without the Value Added Tax (VAT), therefore, the final price might increase on the checkout page.

Have more questions?

Feel free to send me an email to [email protected]

30-day money back guarantee

If you complete this Google Tag Manager course and still don’t understand Google Tag Manager, email me for a refund. No questions asked.