Best Google Tag Manager Books and E-books

There are many ways how you can learn Google Tag Manager. You can browse thousands of blog posts, watch videos, you can read books, take online courses. For me, the most efficient (time-wise) option is online courses. That is why I create and offer them myself. They allow people to follow a step-by-step system on how to get up-and-running with Google Tag Manager in the fastest way.

Nevertheless, people have different preferences for educational content. So if you prefer reading books or e-books, here are some of the best options you can get right now in the market.

In this blog post, I’ll share best (in my opinion) Google Tag Manager books and e-books.

Disclaimer: I’m quite biased here because some of the entries (that you’ll find below) are written by me (or I contributed in their writing process).

First, I’ll start with e-books, then will proceed to books.

Table of Contents

• Google Tag Manager E-books
  • #1. Google Tag Manager for Beginners
  • #2. 7 Steps to Become an Experienced Google Tag Manager User
• Google Tag Manager Books
  • #3. Google Tag Manager for Beginners
  • #4. Practical Google Analytics and Google Tag Manager For Developers
• Final words

Google Tag Manager E-books

All of them cost exactly $0, so feel free to download and read on a laptop or any mobile device that supports PDF files.

#1. Google Tag Manager for Beginners

Created by: Julius Fedorovicius (yours truly). Founder of Analytics Mania and GTM Community on Facebook.
Level of difficulty: Beginner

If you are just starting your Google Tag Manager journey, consider this free e-book. After reading it, you will know how to create your first implementation, how to check if it is working properly, and how to publish everything. At the end of this e-book, you will know to track page views + click events and send that data to Google Analytics.

So just click the button below, enter your email address and get it straight to your inbox.

#2. 7 Steps to Become an Experienced Google Tag Manager User

Created by: Julius Fedorovicius (me again)
Level of difficulty: Intermediate

This book is for intermediate GTM users who want to take their skills to the next level. The purpose of this free e-book is to show you the direction. Which topics should you learn now? What advanced techniques are needed so that you could start calling yourself an experienced Google Tag Manager user?

All of these questions will be answered in the e-book.

If you are just starting your journey with Google Tag Manager, don’t start with this book. It’s too early for you. You should read this e-book after AT LEAST 3 months of work with GTM (if you regularly work with it and always push to the limits). Otherwise, not sooner than after 6 months of active GTM usage.

Click the button below, enter your email address and get it straight to your inbox.

Google Tag Manager Books

Now let’s move to physical books. All of them can be found on Amazon (obviously, I’ll include links).

#3. Google Tag Manager for Beginners

Created by: Matteo Zambon (Tag Manager Italia)
Level of difficulty: From Beginner to Intermediate

This book is for those who are starting with Google Tag Manager and want to understand the logic behind it, what are tags, triggers, variables, data layer, and so much more. Even though the book’s title includes the word “beginners”, there are also some intermediate (and a pinch of advanced) topics that you will find useful.

Fun fact. I had a chance to participate in the creative process of this book and suggested some improvements that were later implemented by Matteo. So you could say that this book is 0.01% mine 

Jokes aside, Google Tag Manager for Beginners book is a good trophy that should be in a bookshelf of every aspiring GTM user.

#4. Practical Google Analytics and Google Tag Manager For Developers

Created by: Jonathan Weber and the Team at Bounteous (ex Lunametrics)
Level of difficulty: From Beginner to Advanced

If you’re more of a book person, I highly recommend Practical Google Analytics and Google Tag Manager for Developers. Don’t be intimidated by its title. Although it covers various technical topics, you’ll understand them even if you’re not a developer. It starts from basic concepts and then gradually increases the level of difficulty.

It explains a concept and then takes you step-by-step on how to implement that concept. You should do the exercises if you want to get anything out of this book. This book consists of 50% Google Tag Manager and 50% Google Analytics tutorials.

Also, don’t be intimidated by the release date of this book. While the GTM interface in screenshots might look different from you’ll see now, the main principles are still quite similar.

I have it on my shelf, you should too.

Final words

There are probably more Google Tag Manager books and e-books available in the market. However, I wanted to list only those that I can vouch for. This means that I have either written those books myself or I have read them and found useful.

Which one should you choose first? It depends on your budget, GTM level and whether you prefer physical books to digital ones.