If you have done anything with Google Tag Manager, you probably already know three key concepts: tags, triggers, and variables. But, actually, you should know there is one more key ingredient, the Data Layer. Google Tag Manager walks hand in hand with the Data Layer which ensures maximum flexibility, portability, and ease of implementation. WithoutRead more

Several weeks ago, I noticed a question in GTM Google+ community asking if it’s possible to track when a particular website element is visible on the screen. There were several hints offered but no ready-made solution for non-developers like you (probably) and me. So today, I’m going to show you a custom listener which willRead more

Google Tag Manager is awesome and I cannot imagine a work day without it. It lets me, as a non-developer, manage tracking codes, control simple and complex rules, and much more. What if my colleague wants to start tracking a particular form? Easy! Need to implement a heat map tracking tool? No problem! And theRead more

Obviously, social interactions that occur on your website indicate a high level of user engagement, so there is no doubt that we need to track social interactions. Luckily, it’s pretty easy to monitor them thanks to Google Tag Manager and Google Analytics. Likes, tweets, etc. are already demystified in my other blog post, How To TrackRead more

I’ll repeat myself once again. Auto-event listeners are one of the key concepts in Google Tag Manager. Just like a trigger, variable, tag, or data layer. In fact, more than half of my Google Tag Manager blog posts mention auto-event listeners one way or another. Auto-event listeners are these super useful JavaScript functions which track particularRead more