How to Install Facebook Pixel with Google Tag Manager

Updated: March 30th, 2020. If you are using paid advertising to acquire new traffic, it’s very likely that you already use Facebook ads. However, if you don’t measure the effectiveness of your ad campaigns and just burn dollars hoping that maybe something is working, you’re doing it wrong. If you use Facebook ads to acquire traffic, […]
Julius Fedorovicius
In Google Tag Manager Tips

What is URL variable in Google Tag Manager?

Updated: March 26th, 2020. Have you ever been in a situation when you need to extract a part of the URL and turn it into a variable in Google Tag Manager? I have. The most common demand is to transfer a so-called query string parameters to GTM. For example, I have a web address https://www.example.com/?product_id=123&category=shoes. Believe […]
Julius Fedorovicius
In Google Tag Manager Tips

Guide: How To Use Timer Trigger in Google Tag Manager

Updated: March 26th, 2020. Are you looking for ways to fire a specific tracking script or pop-up after 20-second-delay? If your answer is Yes, then hop on board, because I’ll show you how to make use of timer trigger in Google Tag Manager.   Table of Contents What is a Timer Trigger in Google Tag Manager? […]
Julius Fedorovicius
In Google Tag Manager Tips

15 Most common Google Tag Manager mistakes

Updated: March 26th, 2020. We’ve all been there: you open Google Tag Manager, set up tags, triggers and variables properly (at least you thought so), but that new implementation doesn’t work. You read that super awesome 5-step tutorial few more times, but it doesn’t help. You feel stuck, irritated and decide it’s enough GTM for today. The […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

DOM Ready trigger in Google Tag Manager: Quick Guide

Disclaimer: This blog post is very much related to another article about the Window Loaded trigger. When a page loads (and you have enabled GTM preview and debug mode), you will see 3 standard events: Page view, DOM Ready and Window Loaded (if you see just 2, this is bad and you should read this […]
Julius Fedorovicius
In Google Tag Manager Tips

Track Accordion Clicks with Google Tag Manager

Accordions might be useful when you want to present content in a more structured way. Usually, website owners use them for sections like FAQ (frequently asked questions) where people can just quickly skim the list of questions and if they find something useful, they click it to see the answer. In today’s blog post, I’ll […]
Julius Fedorovicius
In Google Tag Manager Tips

Tracking Errors with Google Tag Manager: 5 Things to Measure

There are lots of cool things you can do with Google Tag Manager, like track purchases, form submissions, link clicks, etc. All of these are positive actions for the business. But what about negative ones? Errors should be definitely tracked as well as they might provide you with some gems. In fact, identifying where your […]
Julius Fedorovicius
In Google Tag Manager Tips