Best Ways to Learn Google Tag Manager

Updated: January 1st, 2020. Google Tag Manager is a very handy tool that helps you manage marketing tags (a.k.a. tracking codes) in one place and deploy them (usually) without the developer’s help. If you consider yourself a beginner, you’re probably wondering where to start? What’s the best way to learn Google Tag Manager? If you’re an […]
Julius Fedorovicius
In Google Tag Manager Tips

Complete Google Tag Manager Data Layer Tutorial

Updated: December 30th, 2019. Data Layer is one of the main Google Tag Manager concepts which ensures maximum flexibility, portability, and ease of implementation. Without it, there would be no variables or triggers in GTM, therefore no tags would be fired. It is what keeps your tag management running properly. It is the key to unlocking Google Tag […]
Julius Fedorovicius
In Google Tag Manager Tips

How to track WIX website with Google Tag Manager

Updated: December 29th, 2019. WIX is one of the most popular website builders that positions itself as “easy to use” and “allows to build gorgeous websites”). Even though such builders take away a lot of flexibility from you (especially when it comes to SEO-or-GTM-related modifications), their popularity is still solid. When the owners of such websites start […]
Julius Fedorovicius
In Google Tag Manager Tips

Hotjar and Google Tag Manager: The Guide

Updated: December 29th, 2019. If you’re interested in tracking website visitors and seeing that data as heat maps, then Hotjar is the right tool for you. In fact, the tool doesn’t only allow you to create heat maps but also lets you view things as scroll depth, create funnels, and ask your visitor questions, and more. […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Analytics Cross Domain Tracking with Google Tag Manager. The Guide.

Updated: December 28th, 2019. There are already plenty of resources online that explain how to implement Google Analytics Cross-domain tracking. However, it feels that the questions of this topic are still one of the most popular ones in the community (source of this statement: my gut). And that’s no surprise. Sometimes people just blindly follow guides […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

A Guide to Google Tag Manager Event Tracking

Updated: December 27th, 2019. Even though the title of this blog post does not mention Google Analytics, you probably already know that the guide about Google Tag Manager event tracking will most likely be tightly connected to GA (if you have been following me at least for a while). Without further ado, let’s take a closer […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Manager DataLayer Explained

Updated: December 19th, 2019. The Data layer is one of the key concepts in the world of Google Tag Manager. It ensures maximum flexibility, portability, and ease of implementation. Remember, GTM works best when deployed alongside the data layer (in fact, broken data layer = severely crippled GTM). At first, Google Tag Manager Data Layer […]
Julius Fedorovicius
In Google Tag Manager Tips