How to Track and View 404 Errors with Google Analytics 4

If someone on your website lands on a page that does not exist, that someone gets a 404 error. As a website owner, you don’t want your visitors to appear in a dead end. It hurts your brand, your conversions, and in some cases, your search engine optimization efforts. But that shouldn’t be a problem anymore, […]

Julius Fedorovicius

In Google Analytics Tips Google Tag Manager Tips

How to Properly Share Google Tag Manager Preview Mode

When you are configuring Google Tag Manager and something is not working, you are going to look for help. Maybe you will contact a more experienced coworker, maybe you will post a question in the Google Tag Manager forum, or do something else. You can greatly increase your chances of getting help if you describe […]

Julius Fedorovicius

In Google Tag Manager Tips

Google Analytics 4 User ID for cross-device tracking: how to configure it

Updated: June 22nd, 2022 Note: this blog post is using Google Analytics 4. If you are looking for Universal Analytics (GA3) examples, click here. Google Analytics 4 has 3 ways of how it identifies people who visit your website: User ID, Google Signals, and by device. “Device” basically means 1st party cookies. If a visitor clears […]

Julius Fedorovicius

In Google Analytics Tips Google Tag Manager Tips

10 Google Analytics 4 Mistakes in Configuration You Should Avoid

After auditing and working with many Google Analytics 4 setups, I noticed that some errors occur more often than others. Some of them are the result of the unintuitive structure/interface of GA4, others might be considered a misunderstanding. To help you with that, I have picked the 10 common Google Analytics 4 mistakes. In this […]

Julius Fedorovicius

In Google Analytics Tips Google Tag Manager Tips

Two Link Click Events in Google Tag Manager Preview Mode

If you landed on this page, chances are that you are seeing two Link Click events in Google Tag Manager preview mode (even though there was just one click). In this blog post, I will explain why this happens and if this is a problem. Why is happening? The main reason why this happens […]

Julius Fedorovicius

In Google Tag Manager Tips

Enrich Form Submission Data with Google Tag Manager

Let’s say that you have a landing page with a signup form. All submissions are stored in the Customer Relationship Management system (CRM). This campaign has been running for a week, and you want to know who filled in the form and what information did they enter. But what about some additional data, e.g. where did […]

Julius Fedorovicius

In Form Tracking Google Tag Manager Tips

Google Tag Manager Tutorial + Video & Free E-Book for Beginners

Updated: February 1st, 2022. Google Tag Manager is an amazing tool. Need to add a particular tracking pixel to a website? Not a problem! Want to track submissions of a newly created form? Consider it done. All thanks to GTM. Instead of waiting (for days) for a busy developer to add those tracking codes you could do […]

Julius Fedorovicius

In Google Tag Manager Tips Resources

The Magic of Cookies with Google Tag Manager

Updated: February 1st, 2022. Cookies are a super important part of the web. Imagine the world without them: you wouldn’t be able to use your Facebook or Twitter. They help retain data throughout a user’s visit on a webpage, so naturally, they’re an important component of web analytics, as well. By default, Google Analytics and other […]

Julius Fedorovicius

In Google Tag Manager Tips

16 Ways to Reduce Direct Traffic in Google Analytics

Updated: January 24th, 2022. Direct traffic in Google Analytics is often misunderstood. If you think that direct traffic is the one that enters your website’s address in the address bar or accesses it via bookmarks, I have some bad news. In reality, that is just a fraction of what direct traffic really is. The first reason […]

Julius Fedorovicius

In Google Analytics Tips Google Tag Manager Tips

Google Tag Manager Firing Twice? Here’s a solution

Here’s a situation. You are using a Google Tag Assistant (legacy) Chrome extension and you get a “Multiple installations of Google Tag Manager” warning. You ask your developer to make sure that Google Tag Manager is really installed once and he/she confirms that. So why is Tag Assistant saying that Google Tag Manager is firing twice? […]

Julius Fedorovicius

In Google Tag Manager Tips

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