What to do if Event Tracking in Google Tag Manager is not working?

Updated: July 14th, 2020. Google Tag Manager empowers you to track various events on a website and then send that data to tools like Google Analytics where you can analyze. In many standard cases, you can track those events without the developer’s input. However, sometimes you might get stuck when your event tracking is just […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Manager Custom Event Trigger Explained

Updated: July 14th, 2020. I have to be honest with you. I’ve tried hard to come up with some interesting and intriguing introduction for this blog post and I guess I failed. But this does not mean that Custom Event Trigger is a boring and rarely used concept. Actually, this can’t be farther from the truth. […]
Julius Fedorovicius
In Google Tag Manager Tips

Track Contact Form 7 with Google Tag Manager

Updated: June 25th, 2020 Contact form 7 is yet another pretty popular form plugin for WordPress. What do good marketers do with forms? They track submissions, say, with Google Analytics and then measure the overall performance: where do those conversions come from? which forms perform better? etc. Nowadays, one of the most popular ways how to track […]
Julius Fedorovicius
In Form Tracking Google Tag Manager Tips

Two Recent Changes in Google Tag Manager Debug Console

Published: June 12th, 2020 I wasn’t planning this post but several people have contacted me regarding several recent changes in Google Tag Manager. They were seeing different things (compared to my course videos or the screenshots of my blog posts) and were thinking that they have configured something incorrectly. That’s why I wanted to quickly […]
Julius Fedorovicius
In Google Tag Manager Tips

Extract a Price from a Page with Google Tag Manager

While DOM scraping is not recommended (because it’s quite fragile) in web tracking, sometimes you just have no other choice. Asking a developer to push a certain data point to the Data Layer is always the best practice but in some projects, you have just two options: try to fetch a certain value from the page […]
Julius Fedorovicius
In Google Tag Manager Tips

10 Most Common Enhanced Ecommerce Mistakes (Implemented via GTM)

Updated: June 7th, 2020. Enhanced Ecommerce (EE) is probably the most powerful web tracking feature in the Google Analytics toolset (I intentionally added the word “probably” so that I would more or less right #thanksCarlsberg). It allows you to track not only the final goal (purchase or something similar) but also the entire funnel (starting from […]
Julius Fedorovicius
In Google Tag Manager Tips

32 Google Tag Manager Debugging and Testing Tips

Updated: June 5th, 2020 Google Tag Manager debugging is an art of its own. Checking the Preview and Debug mode to see if the tag was fired is just the tip of the iceberg. In fact, there are many more things/techniques you need to follow in order to be sure that everything is working properly […]
Julius Fedorovicius
In Google Tag Manager Tips