Track Youtube Videos with Google Tag Manager and Google Analytics 4

Even though Google Analytics 4 offers built-in Video tracking (thanks to Enhanced Measurement), it does not always work on all websites. Also if you want to modify and change thresholds when video events are sent to GA4, you will need to create your own customized solution. And in this blog post, I will show you […]

Julius Fedorovicius

In Google Tag Manager Tips

Track Vimeo Player with Google Tag Manager and Google Analytics 4

Google Tag Manager offers a built-in Youtube video trigger. But that’s about it. If you are dealing with some other player, you will need to implement custom solutions. And that’s exactly what we are going to do in this blog post. I will show you how to track Vimeo player with Google Tag Manager and […]

Julius Fedorovicius

In Google Tag Manager Tips

Exploring the Click Element Variable in Google Tag Manager

Updated: May 25th, 2021 Google Tag Manager offers a whole bunch of variables that are at your disposal, built-in and user-defined ones. While I have posted many blog posts about user-defined variables (and I mean many, many, many, many…), this time, I’d like to put a spotlight on the unsung hero of built-in variables, Click […]

Julius Fedorovicius

In Google Tag Manager Tips

Track Single Page Web App with Google Analytics 4 and Google Tag Manager

Updated: May 17th, 2021. Important: this blog post contains Google Analytics 4 examples. If you are looking for Universal Analytics (GA3) examples, click here ***** Tracking page views on regular websites is fairly easy: you just add a tracking code to every page and done! Every time a visitor clicks an internal link, a browser […]

Julius Fedorovicius

In Google Tag Manager Tips

Google Analytics and Google Tag Manager Naming Convention

Updated: May 12th, 2021 Google Analytics reports can get a mess really quickly once you start customizing data that is sent to GA. If you don’t follow certain rules/practices, they can eventually become a hot mess. The same curse applies to Google Tag Manager once you start using it for larger projects. If you name […]

Julius Fedorovicius

In Google Tag Manager Tips

Google Tag Manager Form Tracking with GA4: 7 Ways To Reach Your Goal

Updated: May 11th, 2021 This article shows examples for Google Analytics 4. If you are looking for Universal Analytics (GA3) examples, go to this blog post *** While talking with marketers, I noticed that one of the most popular topics among them is form tracking. Unfortunately, in some cases form tracking might become a real pain in the butt (especially […]

Julius Fedorovicius

In Form Tracking Google Tag Manager Tips

Google Tag Manager Best Practices: 25 Tips

Updated on May 10th, 2021 Google Tag Manager (GTM) is a powerful tool that lets you add and edit tracking codes (tags) without much intervention from the IT department (although there are some nuances and the classic “it depends” plays a large role here). Anyway, it is much more convenient to control all your tags in one […]

Julius Fedorovicius

In Google Tag Manager Tips Resources

How many Google Tag Manager containers do you need?

Updated: May 9th, 2021 This time the guide will be indeed shorter than usual. First of all, this blog post will not talk about multiple GTM containers on the same page. I’m answering a bit different question. Say, you have 3 websites. How many GTM containers do you need here? One? Two? Three? The reality […]

Julius Fedorovicius

In Google Tag Manager Tips

Auto-Event Variable In GTM: Upgrade Your Web Analytics With 2 Simple But Powerful Examples

Updated: May 8th, 2021. Google Tag Manager offers a lot of awesome features when it comes to website tracking. If you have already tried using GTM for more than basic Google Analytics pageview tracking, you have probably seen the list of 15+ variable types. That’s a pretty decent list, huh? I bet it raises more questions than answers – […]

Julius Fedorovicius

In Google Tag Manager Tips

Page Path vs Page URL in Google Tag Manager

Updated: May 7th, 2021 If you’re just starting with web tracking and have absolutely no prior technical knowledge of the web, you might be confused about which Page variables (in Google Tag Manager) to use when. Questions like “what is the difference between Page Path and Page URL?” might be quite common. That’s why I’ve […]

Julius Fedorovicius

In Google Tag Manager Tips

Page 1 of 1812 3 ›»