The Magic of Google Tag Manager and Cookies

Updated: February 1st, 2022. Cookies are a super important part of the web. Imagine the world without them: you wouldn’t be able to use your Facebook or Twitter. They help retain data throughout a user’s visit on a webpage, so naturally, they’re an important component of web analytics, as well. By default, Google Analytics and other […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Manager Firing Twice? Here’s a solution

Here’s a situation. You are using a Google Tag Assistant (legacy) Chrome extension and you get a “Multiple installations of Google Tag Manager” warning. You ask your developer to make sure that Google Tag Manager is really installed once and he/she confirms that. So why is Tag Assistant saying that Google Tag Manager is firing twice? […]
Julius Fedorovicius
In Google Tag Manager Tips

Benefits of Server Side Tagging (with Google Tag Manager)

You have probably heard multiple people talking about how server-side tagging is the future of analytics implementations. But before you dedicate time and resources to this topic, you want to better understand the potential benefits of this solution. Well, look no further. In this blog post, I will explain the benefits of server side tagging […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Manager Container Code. In <head> or <body>?

Google Tag Manager official recommendation states that in order to install it you need to place the <script> code somewhere in the website’s <head> and the <noscript> part should be added immediately after the opening <body> tag. But what should you do if a performance-obsessed developer does not agree to follow these instructions? What if a developer insists […]
Julius Fedorovicius
In Google Tag Manager Tips

How to Move Google Tag Manager Container to Another Account

There might be some situations where you want to move the Google Tag Manager container to another account. Maybe your company was acquired or maybe your agency created a container in their account and now you want to have the ownership under your own account. Unfortunately, there is no simple way for that where this […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Manager: script tag must not be included in a div

When you install Google Tag Manager on your website, you want to verify if it is done properly. There are various ways to do that and one of them is to use a Tag Assistant (Legacy) Chrome extension. If you have landed on this website, chances are that you noticed this error: <script> tag must not be included in a <div>. […]
Julius Fedorovicius
In Google Tag Manager Tips

GTM no-script code not found: either missing or not in body

Once you install Google Tag Manager on your website, you want to verify if it is done properly. There are various ways to do that and one of them is to use a Tag Assistant (Legacy) Chrome extension. If you have landed on this website, chances are that you noticed this error: GTM no-script code not found: either missing […]
Julius Fedorovicius
In Google Tag Manager Tips