In one of my previous blog posts, I’ve shared an idea how to track affiliate link clicks with Google Tag Manager. But that guide is useful if YOU, as an affiliate, promote someone else’s products and just want to track all the outbound affiliate link clicks. But what if you’re the owner of the affiliate programRead more
Updated: April 18th, 2018. Cookies are a super important part of the web. Imagine the world without them: you wouldn’t be able to use your Facebook or Twitter. They help retain data throughout a user’s visit on a webpage, so naturally they’re an important component of web analytics, as well. By default, Google Analytics and otherRead more
Here’s a situation. You have just set up Google Analytics tracking, open a GA Real-time reports and nothing. You don’t see anything. No page views, no events, nothing. Sounds familiar? Relax, you’re not alone. In fact, this issue is getting more and more popular these days as people have been contacting me through various channels (FacebookRead more
Updated: April 5th, 2018. Imagine this. You’re running a promo campaign which brings traffic to a certain landing page (e.g. landingpage.com). After the visitor clicks the main Call-to-action button (e.g. GET YOUR DISCOUNT), he/she is redirected to another page (2ndpage.com) which asks a visitor to do the final action, install the app, fill in the form, sign up, etc.Read more
If you have ever tried to find more information about the JavaScript variable in Google Tag Manager, here’s what you’ve probably seen: 1 paragraph in Google’s official documentation, a bit more in Simo Ahava’s guide. To sum up, not much. So I decided to dig deeper and give you a bit broader picture of what’s behindRead more
