Posts in: Google Tag Manager Tips

Data Layer Variable in Google Tag Manager

Data Layer Variable in GTM: What, Why, and Where?

0 comments / September 20, 2017

If you have done anything with Google Tag Manager, you probably already know three key concepts: tags, triggers, and variables. But, actually, you should know there is one more key ingredient, the Data Layer. Google Tag Manager walks hand in hand with the Data Layer which ensures maximum flexibility, portability, and ease of implementation. WithoutRead more