After you create a new Google Tag Manager container, the interface asks to place two codes on your website, one in the <head> and the after right after the opening <body> tag. But have you ever wondered why are there two codes instead of one? Usually tracking tools, like Google Analytics, Mixpanel, or others require toRead more
Updated: June 13th, 2018. When I first heard about Google Tag Manager (GTM) in early 2013, I felt a bit confused. At that time I had no idea that tag management was a thing at all, so naturally, I found myself questioning what Google Tag Manager was anyway? What’s the difference between Google Analytics events and GTM events? And I actuallyRead more
Stuck with Google Tag Manager? Relax, we’ve all been there. Not even once. Not even ten or twenty times. It’s not easy to master GTM and if you are determined to do that, many questions will definitely arise in the process. Luckily, there is a whole bunch of ways how you can get Google TagRead more
Form tracking is one of the most popular topics on this blog. Chances are that you’ve already seen some of my guides, like 6 Ways How to Track Forms, How to Track Form Abandonment, Contact Form 7 tracking, Enriching Form Submission Data, and many others. In fact, I even created a separate post category for those who areRead more
In less than a week, on May 25th, General Data Protection Regulation (GDPR) will come in effect, meaning that online businesses which get visitors from the European Union, must track visitor/user behavior and collect data more carefully, responsibly, and with consent. I will not go into details what GDPR is (there are other great blogRead more
