Alternatives to Google Tag Manager G+ Community

Google Plus is dead (well, soon to be). In case you missed it, apparently, there was a security breach in Google Plus, therefore, Google has decided to shut down their social network for good. If you’re wondering why do I even care about it (fair question), it’s because the largest Google Tag Manager community was on […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Manager Click Tracking: All You Need to Know

As a feature, click tracking in Google Tag Manager is a perfect bait for a beginner. It’s fairly easy to get started: read one or two blog posts, maybe watch a video and done! You can track buttons, outbound link clicks, etc. However, what I’ve noticed among GTM beginners is that they do not fully realize the […]
Julius Fedorovicius
In Google Tag Manager Tips

How to convince someone to start using Google Tag Manager?

Here’s a situation: you’ve read several articles introducing Google Tag Manager and how can it help you improve marketing and analytics processes by bringing control back to the hands of marketers/analysts. So you decide to introduce it to your company/client. However, you face resistance. For example, a lead developer of your company says that Google […]
Julius Fedorovicius
In Google Tag Manager Tips

What is Conversion Linker in Google Tag Manager?

Updated: August 24, 2018. In June 2017, Apple announced Intelligent Tracking Prevention (ITP), an initiative aimed at limiting third-party trackers from capturing cross-site browsing data and it will be launched really soon (or maybe it already is? Honestly, I’ve lost the track). This might become a problem for those who are using Google Ads (previously known as Google Adwords) […]
Julius Fedorovicius
In Google Tag Manager Tips