Posts in: Google Tag Manager Tips

Complete Google Tag Manager Data Layer Tutorial

Complete Google Tag Manager Data Layer Tutorial

11 comments / August 5, 2018

Updated: August 5th, 2018. Data Layer is one of the main Google Tag Manager concepts which ensures maximum flexibility, portability, and ease of implementation. Without it, there would be no variables or triggers in GTM, therefore no tags would be fired. It is what keeps your tag management running properly. It is the key to unlocking Google TagRead more

Google Tag Manager vs Google Analytics

Google Tag Manager vs Google Analytics: What’s the difference?

77 comments / August 2, 2018

Updated: August 2nd, 2018. When I first heard about Google Tag Manager (GTM) in early 2013, I felt a bit confused. At that time I had no idea that tag management was a thing at all, so naturally, I found myself questioning what Google Tag Manager was anyway? What’s the difference between Google Analytics events and GTM events? And nowadays IRead more

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