Introduction to Google Tag Manager Server-side Tagging

Updated: January 24th, 2023. When Google launched the public beta of server-side Google Tag Manager (SGTM) on August 12, 2020, the audience split into several groups. Some people were cheering and shouting, “THIS IS HUUUUGE” while others were confused and asked, “Do we really need it”. This is understandable because server-side tagging is not an […]
Julius Fedorovicius
In Google Tag Manager Tips

3 Ways to Pull Data from Data Layer with Google Tag Manager

Updated: January 23rd, 2023. The Data Layer is the foundation on which Google Tag Manager heavily relies. It ensures maximum flexibility, portability, and ease of implementation. In my other blog post, I have explained how it works and how you can get the most out of it. However, not all aspects were covered there. Since […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Ads Conversion Tracking with Google Tag Manager

Updated: January 7th, 2023 If you’re running Google Ads campaigns to drive website traffic, tracking your campaigns’ effectiveness is critical. The best way to do this is by setting up conversions. How does this help? Some examples that might be relevant to you are: You can better understand which ads are working and which ones […]
Julius Fedorovicius
In Google Tag Manager Tips

Complete Google Tag Manager Data Layer Tutorial

Updated: December 19, 2022 Data Layer is one of the main Google Tag Manager concepts, which ensures maximum flexibility, portability, and ease of implementation. Without it, there would be no variables or triggers in GTM, no tags would be fired. It keeps your tag management running properly and is the key to unlocking Google Tag […]
Julius Fedorovicius
In Google Tag Manager Tips

Track Contact Form 7 with Google Tag Manager and GA4

Updated: December 8th, 2021 Contact form 7 is yet another pretty popular form plugin for WordPress. What do good marketers do with forms? They track submissions, say, with Google Analytics 4 and then measure the overall performance: where do those conversions come from? which forms perform better? etc. Nowadays, one of the most popular ways how […]
Julius Fedorovicius
In Form Tracking Google Tag Manager Tips