Track element visibility based on text with Google Tag Manager

Element Visibility trigger in Google Tag Manager enables you to track elements when they appear on a screen, which is really cool. Even though I still feel a teeny tiny grudge (about the situation when I published a blog post with a custom visibility listener and then Google released their much superior solution several weeks later), I’m […]
Julius Fedorovicius
In Google Tag Manager Tips

Multi-Currency Ecommerce Tracking in Google Analytics with GTM

So you’re planning to implement (or are already implementing) Ecommerce tracking in Google Analytics via Google Tag Manager. Some things went smoother, some not so much. In this case, an online store supports multiple currencies meaning that some purchases can be completed in euros, while the rest are in, say, pounds. Google Analytics reports display only […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Manager in footer. How bad is it?

I recently received this question from one of the readers who is just starting with GTM and faced some real-life limitations. Google Tag Manager official recommendation states that in order to install it you need to place the <script> code somewhere in the website’s <head> and the <noscript> part should be added immediately after the opening […]
Julius Fedorovicius
In Google Tag Manager Tips

Fire a tag only on the first page view with Google Tag Manager

Recently, I’ve received a question from one of my readers asking how can he fire a tag only on the first page view. What’s a use case for that? Situations may vary but that reader mentioned firing tags of ad-networks for the purpose of remarketing or running time-sensitive campaigns. For example, he wants to show […]
Julius Fedorovicius
In Google Tag Manager Tips

How To Track Single Page Web App with Google Tag Manager

Updated: January 13th, 2019. Tracking page views on regular websites is pretty easy: you just add a tracking code to every page and done! Every time a visitor clicks an internal link, a browser window refreshes, and a new page view hit is caught by the Google Analytics. But when it comes to single page websites (or […]
Julius Fedorovicius
In Google Tag Manager Tips

How to Set Up Ecommerce Tracking with Google Tag Manager: Full Guide

Updated: January 13th, 2019. While Google Analytics offers a lot of tracking functionality out of the box (pageviews, sessions, traffic sources, etc.), the real magic begins after implementing custom features, like events or ecommerce tracking. Only then you’ll start seeing what really matters, conversions and/or revenue. By tracking important interactions, you’ll be able to combine […]
Julius Fedorovicius
In Google Tag Manager Tips

Free GTM Fundamentals Course is Live!

At some point of 2018, Google silently shut down their GTM Fundamentals course that was launched in 2015. No public announcement or other confirmed statements on why this happened. Most likely, they considered it being too outdated (because there were indeed some parts that didn’t hold up very well (e.g. the absence of the GA […]
Julius Fedorovicius
In Google Tag Manager Tips