From Intermediate to very Advanced. Become a Google Tag Manager expert and solve complex web tracking challenges.
Black Friday/Cyber Monday sale. Ends December 3rd
Intermediate/ Advanced GTM + First-Party Data + JavaScript
Designed for: Intermediate users who want to become GTM experts
Last update: November 9th, 2026
Duration: 36 hours
10,000+ students from various organizations have benefited from our paid courses
Your journey to mastering Google Tag Manager
Google Tag Manager is not a simple tool. Even though you can get started in a couple of hours, getting a proper introduction and then digging deeper into the nuances will require a lot of your time (most likely years), especially if you try to do that on your own.
I have taken the long path of “learning by myself” and have spent way too much time. I still think to this day that if I had taken some GTM courses, this whole learning journey would have been much faster and more efficient. So, if you want to avoid my mistakes and progress much faster, I have a solution.
If you are an avid GTM user who wants to take a shortcut to master the tool sooner, this course bundle is exactly what you need.
For those who want to prepare for the future of web analytics
Over the last several years, our industry has drastically changed (e.g., Apple’s ITP, privacy regulations, the launch of Google Analytics 4, server-side tagging, etc.). And things are not slowing down.
Don’t be left behind. Stay sharp and up-to-date.
The courses in this bundle are updated to reflect those changes:
- Unlock Google Tag Manager’s potential by using powerful features
- Learn how to work and benefit from server-side tagging
- Learn how to enrich data and increase your ROI from paid ad campaigns
- Learn how to write JavaScript and use it in your setups
About the Intermediate Google Tag Manager course:
“This is a fantastic course if you want to take your GTM skills to the next level. Being stuck after implementing the pageview tag and basic Event Tracking? Want to have step-by-step examples on how to implement advanced features? Julius won’t disappoint you and guides you all the way. Brilliant teacher, five stars!”
– Paul Koks, Analytics Advocate at Online Metrics
What's in the Bundle?
After you purchase the bundle, you will get instant access to the Intermediate Google Tag Manager Course, First-party Data Masterclass and JavaScript for Google Tag Manager.
At a better price.
The first one will take your web-tracking capabilities to a whole new level, and the second one will make you an expert.
Also, you will get bonuses.
Enroll before the end of December 3rd and get bonuses
Intermediate/advanced GTM course’s bonuses are (learn more):
- GA4 ecommerce specification for a developer
- Updated GTM audit checklist + tutorial
- Pack of useful custom variables for GTM
JavaScript for Google Tag Manager bonuses (learn more):
- Mini-course: CSS selectors for GTM and JavaScript
- Library of Cheat sheets for JavaScript
Total value of bonuses: $800.
What will you learn from these courses?
Intermediate Google Tag Manager course will teach you:
- How to access custom data on a website without developer
- How the Data Layer actually works (let’s go beyond the beginner level)
- How to create advanced triggers with CSS selectors
- How to deal with iFrames
- How to configure GA4 Ecommerce setup (from A to Z)
- An easy-to-understand introduction to the technical (and necessary) topics: HTML, CSS, RegEx, DOM, cookies.
- How to use and benefit from server-side tagging
- Full curriculum of this course is available on this page
JavaScript for Google Tag Manager course will teach you:
- JavaScript essentials for advanced work with Google Tag Manager
- How to write code, use it in Custom HTML tags and Custom JS variables
- How to manipulate different data structures (e.g., adapt custom data to GA4 ecommerce tracking)
- How to adapt the data layer to different vendors
- How to write custom event listeners
- How to work with the DOM (Document Object Model) and scrape it
- Other useful use cases of JavaScript in Google Tag Manager
- Full curriculum of this course is available on this page
First-party Data Masterclass will teach you:
- How to boost conversion attribution by enriching conversions with first-party data
- Various enrichment techniques, like webhooks, HTTP lookups, NoSQL storage, etc.
- How to send profit instead of revenue to Google Ads (that helps Google find better customers)
- How to build a data infrastructure without worrying too much about coding
- Full curriculum of this course is available on this page
❝When it comes to GTM and GA4, Julius is one of the "go-to" figures in the analytics space❞
“Being part of the private community has showed me how much time and work Julius puts into […] making sure that his students […] are able to apply their learnings immediately” – John McGowan, Attribution Digital
This Bundle includes
Three Premium Courses
You will get instant access to the learning materials of three courses:
- Intermediate/Advanced Google Tag Manager course
- First-party Data Masterclass
- JavaScript for Google Tag Manager
I have spent 1000s of hours working with GTM. I have polished workflows, processes, etc., and now you can get my knowledge through these courses.
When I am hired on a project, I charge $300/hour. Having that in mind, the value of my courses is a no-brainer.
Bite-sized video lessons + bonus modules
Shorter videos (rather than having several 1-hour long) enable you to learn things more gradually and stay more motivated as you keep seeing your growing progress.
Sandbox website & practical knowledge
This course is not just “sit back and watch”. The best way to learn is to do, therefore, you will have to complete practical tasks on an actual website (you can use either your own site or a sandbox website provided on this course).
Quick quizzes
At the end of every module, there is a quick quiz to check what you have learned. It’s a great way to ensure that you have gained the most out of lessons.
Lifetime access to the course + Free updates
Your Google Tag Manager course purchase includes lifetime access to the training materials. If you want to revisit a particular topic of the course, you can come back here anytime.
Support from the instructor
Got stuck? Have some questions? Feel free to ask in the private community. Also, you are free to post questions/comments under each video lesson.
30-day money back guarantee
If you complete this course bundle and don’t feel like you’ve reached the next level of Google Tag Manager, email me for a refund. No questions asked.
Regularly updated, highly recommended
“Any time anybody at Northwoods wants to learn GTM, we run them through Analytics Mania’s courses. One of the wonderful things is that Julius continues to keep them updated.” – Fred Pike, Northwoods
Is this bundle right for you?
Both courses in the bundle are designed for digital marketers and analysts who want to get more control over their website tracking. After completing both courses, you will become a Google Tag Manager expert who is capable of solving complex web tracking challenges.
This bundle is right for you:
- if you consider yourself an intermediate GTM user
- if you want to have more flexibility/power while managing tracking codes
- if you want to properly implement GA4 Ecommerce Tracking
- if you don’t want to spend months trying to figure out things on your own
- if you like to learn things by actually doing practical tasks
- if you want to be prepared for the future of web analytics
- if you want to learn how to benefit from server-side tagging
- if you want to increase the ROI of your paid ad campaigns with more accurate and richer conversion data
- if you want to write custom JavaScript codes
- if you want to become a Google Tag Manager expert
This course is not for you if:
- You are completely new to Google Tag Manager. You must have proper fundamentals before taking this bundle.
- You want to learn how to track mobile apps or AMPs (accelerated mobile pages). This course explains only regular website tracking techniques
- You are afraid of “getting your hands dirty” with technical topics (like JavaScript, HTML, CSS selectors, etc.)
- You think that GTM can/should 100% replace developers in your projects. You will learn how to significantly reduce dependency on developers, but you CANNOT avoid them 100%.
This course is on-demand. You can learn at your own pace and apply new knowledge on your own GTM account.
Your instructor
Julius Fedorovicius is the founder of Analytics Mania and the GTM/GA4 communities on Facebook. He has accumulated many years of working experience with Google Analytics and Google Tag Manager while consulting online businesses. Julius has been actively publishing articles on analyticsmania.com, a blog that has been recognized by Google and other peers in the industry.
About JavaScript for GTM course:
“5-stars would be an understatement of how great this course is! The real-life practical examples are super helpful in applying what you just learned right away to small projects. You don’t have to finish the entire course before you can reap any benefits. Julius’s ability to explain abstract concepts with a true beginner’s perspective is uncanny. I have tried so many online JS courses for years, and none have ever explained things in a way people could understand like Julius does (and in far less time!). Well thought out, well-paced, and well structured–so worth it!”
– Valery Chen, Front-End Developer at The Frick Collection
Course curriculum
The lists of modules and main topics (of both courses) are available on their landing pages. To learn more about each of these courses, check the links below:
- The Curriculum of the Intermediate GTM course (+ advanced topics)
- The Curriculum of the First-party Data Masterclass
- The Curriculum of the JavaScript for Google Tag Manager course
Enroll now. Become a Google Tag Manager expert.
1 payment
- Instant access to the Intermediate/Advanced GTM course
- Instant access to the First-party Data Masterclass
- Instant access to JavaScript for GTM
- Practical tasks & sandbox website
- Quizzes
- Lifetime access & Free updates
- Support & Private Community
- 30-day money-back guarantee
- Bonuses. Value: $800
- Total value of courses: $1197
Bundle price:
$1197 $699
+ additional taxes may apply
Team discounts are available
Lifetime access. Available 24/7.
30-day money-back guarantee.
6 monthly payments
- Instant access to the Intermediate/Advanced GTM course
- Instant access to the First-party Data Masterclass
- Instant access to JavaScript for GTM
- Practical tasks & sandbox website
- Quizzes
- Lifetime access & Free updates
- Support & Private Community
- 30-day money-back guarantee
- Bonuses. Value: $800
- Total value of courses: $1197
Bundle price:
$1197 6 x $126/mo
+ additional taxes may apply
Team discounts are available
Lifetime access. Available 24/7.
30-day money-back guarantee.
Looking for a team discount?
The prices that you see above are for the first user. If you want to enroll multiple team members, the pricing gets better. Contact us to learn how to enroll multiple users at the same time.
If you decide to add additional team members in the future, this team discount will still apply.
- If you choose 1-time payment, every additional user in a bundle costs $200
- If you choose a monthly payment plan, every additional user costs $33/mo (for the next 6 months)
Examples:
- 2 users buy this bundle with a 1-time payment: $699 + $200 = $899
- 2 users buy this bundle with a monthly payment plan: 6 x ($126 + $33) = 6 x $159/mo
About the Intermediate Google Tag Manager course:
We are a digital marketing firm that spends too much time creating reports for clients (or worse, not reporting on results). We needed to set up dashboards for clients that clearly demonstrate website conversions and other results from our campaigns. The Intermediate Google Tag Manager course from Analytics Mania provided fantastic in-depth training on how to collect and track the website data we need. The course is well organized and laid out clearly and provides a ton of helpful resources. Julius is easy to follow, explains concepts clearly, and is reachable through comments, the private community, and email. If you need richer data in Google Analytics, I urge you to take this course.
— Kristen Molina-Nauert, Graphic Designer – JB Media Group
Frequently asked questions
They start right now! After enrollment, you will get immediate access to the entire content. Learn at your own pace.
Intermediate/Advanced GTM course contains 14 hours of video material (5 of them are about server-side tagging), JavaScript for GTM course is 14 hours long, and First-party Data Masterclass is around 8 hours. Speaking of the completion time, it very much depends on how much do you plan to spend on it every week. Some students have completed a single course over two weeks, some spent a couple of months (or more) due to their busy work schedule. In my opinion, the most optimal schedule should be 3-4 weeks per course. But it is possible to do that even faster.
In many cases, employers pay for the course. Here are some thoughts:
- Your team will become agiler as they will be able to launch new tracking campaigns faster
- You will be able to solve much more complex situations
- Not only will you get more familiar with GTM functionality, but you’ll also get a closer look at GA4 features (e.g. complete ecommerce setup)
- You’ll have more confidence in crunching technical terms and cooperating with developers
- The quality of your tracking setups will be much better
- You will know how to conduct GTM audits (that can earn you quite a lot of money)
- You will know how to configure and benefit from server-side tagging
Sounds like a good deal, right?
If none of the reasons above resonate with your company, let me know at [email protected]. I’m sure we can easily come up with something more personalized.
Yes, after you complete the courses, you’ll get certificates. Each course has a separate certificate.
How does lifetime access sound? After enrolling, you have unlimited access to both courses for as long as you like – across any and all devices you own.
To get the most out of these courses, it is highly recommended to be familiar with Google Analytics 4 basics (like event tracking), Facebook ads knowledge might be helpful in several lessons. You don’t have to possess any GTM knowledge to benefit from this bundle.
Speaking of other requirements, you should have a Google Chrome browser installed (because there are several plugins you’ll need to use during the course) and an internet connection, of course.
Then it means I didn’t do a good job teaching you! If you are unsatisfied with your purchase, contact me within the first 30 days (after the purchase) and I will give you a full refund. No questions asked.
Yes, all videos have English subtitles
No. Both courses provide access to sandbox websites where you will learn how to track particular interactions. If you have your own website, that’s also good. You can practice there.
However, server-side tagging lessons will require you to have some website and control of the domain (web address). Because of how it works, it’s impossible to give a sandbox website in those modules.
No, the price you see on this page is without the taxes, therefore, the final price might increase on the checkout page. But that depends on your geographical location.
Yes, you can. We accept payments with PayPal, Credit Cards, Apple pay, etc. You will see all options once you enter the checkout.
If you choose a monthly payment plan, you’ll need to complete a certain number of payments (it depends on the course/bundle). Once you make the first payment, you get instant access to all the content of the course/bundle.
When the next month comes, the course platform will automatically make another payment. Some banks might require you to approve the payment. In that case, you’ll receive an email about that with further instructions.
After all monthly payments are complete, you’ll keep lifetime access to course/bundle that you purchased.
Feel free to send me an email to [email protected].
Enroll now. Become a Google Tag Manager Expert.
1 payment
- Instant access to the Intermediate/Advanced GTM course
- Instant access to the First-party Data Masterclass
- Instant access to JavaScript for GTM
- Practical tasks & sandbox website
- Quizzes
- Lifetime access & Free updates
- Support & Private Community
- 30-day money-back guarantee
- Bonuses. Value: $800
- Total value of courses: $1197
Bundle price:
$1197 $699
+ additional taxes may apply
Team discounts are available
Lifetime access. Available 24/7.
30-day money-back guarantee.
6 monthly payments
- Instant access to the Intermediate/Advanced GTM course
- Instant access to the First-party Data Masterclass
- Instant access to JavaScript for GTM
- Practical tasks & sandbox website
- Quizzes
- Lifetime access & Free updates
- Support & Private Community
- 30-day money-back guarantee
- Bonuses. Value: $800
- Total value of courses: $1197
Bundle price:
$1197 6 x $126/mo
+ additional taxes may apply
Team discounts are available
Lifetime access. Available 24/7.
30-day money-back guarantee.
30-day money back guarantee
If you complete this Google Tag Manager bundle and don’t feel like you’ve reached the next level of Google Tag Manager, email me for a refund. No questions asked. Learn more about our refund policy.