Facebook Conversions API with Server-side Google Tag Manager
This topic is available in my Intermediate/Advanced Google Tag Manager course. In that course, you will learn:
- What Server-side GTM (SGTM) is
- What is Facebook Conversions API (CAPI) and why is it important
- How to send data from your website to Facebook CAPI (with SGTM)
- Optionally, how to combine Facebook CAPI and Facebook Pixel in a single setup
- How to extend cookie lifetime, tow to properly test your setup, and more…
And if you have some questions during the course, the instructor (me) will answer them.