A proven step-by-step system to unleash the power of Google Tag Manager and learn how to solve complex web tracking challenges
GA4-related update is coming soon
A proven step-by-step system to unleash the power of Google Tag Manager and learn how to solve complex web tracking challenges
GA4-related update is coming soon
Designed for: Intermediate users (also includes Advanced GTM topics)
Analytics Mania has been seen on
Google Tag Manager is not an easy tool. Of course, you can launch a bunch of basic tracking codes and be happy about it. But if you want to do more serious and quality implementations, a lot of new obstacles come in your way.
Do any of these struggles sound familiar to you?
I’ve been there! I know what it means to be in all these situations and to get stuck. To solve this, I chose the hard and the long way – figured them out on my own (and this took years). With this course, you can learn to solve your web tracking problems much faster.
A true professional knows his/her tools well and can offer solutions for complex tag management problems. And this course can help you reach this point much sooner. But why limit yourself? Additionally, you, as GTM specialist, will be able to:
Take your website tracking skills to the next level by unleashing the power of Google Tag Manager. Learn how to solve complex web tracking problems, confidently deal with technical issues, perform high-quality testing, smoothly cooperate with developers, and so much more.
“This is a fantastic course if you want to take your GTM skills to the next level. Being stuck after implementing the pageview tag and basic Event Tracking? Want to have step-by-step examples on how to implement advanced features (including Enhanced Ecommerce)? Julius won’t disappoint you and guides you all the way. Brilliant teacher, five stars!”
– Paul Koks, Analytics Advocate at Online Metrics
Intermediate Google Tag Manager course will teach you:
Note: The upcoming course version will also include things like GA4 examples, complete GA4 ecommerce setup, server-side tracking, and more. Some of the existing lessons might be removed because of how different GA4 is.
This comprehensive course for intermediate Google Tag Manager users will help you become more confident and aware of what is going on in your tracking implementation, how to solve tracking problems, how to build a solid GTM setup, how to cooperate with developers, etc. It’s about time for you to go next-level.
More than 50 videos explaining the inner depths of Google Tag Manager. The duration of the main course material (intermediate + some advanced topics) is 11 hours. Bonus module consists of lessons that did not fit into the main modules (but are still quite useful)
1 out of 8 main modules of this course is dedicated just to the implementation of Google Analytics Enhanced Ecommerce via Google Tag Manager. It’s impossible to properly learn this topic just from a single 20-minute video. There are many nuances that you need to be aware of. Length of the module: 2 hours.
This course is not just “sit back and watch”. The best way to learn is to do, therefore, you will have to complete practical tasks on an actual website (you can use either your own site or a sandbox website provided on this course).
At the end of every module, there is a quick quiz to check what you have learned. It’s a great way to ensure that you have gained the most out of lessons.
You’ll get access to my checklists and other downloadables that will help you be more efficient with Google Tag Manager. I personally use them on various projects.
Your Google Tag Manager course purchase includes lifetime access to the training materials. If you want to revisit a particular topic of the course, you can come back here anytime. Once the course gets an update (e.g. a new lesson or re-recorded module), you’ll get that instantly, free of charge.
If you complete this Google Tag Manager course and don’t feel like you’ve reached the next level of Google Tag Manager, email me for a refund. No questions asked.
Nick Groh (from Miles Technologies) is one of the students who has already taken this Intermediate Google Tag Manager course. Listen to what he has to say.
This course is designed for those who consider themselves as intermediate Google Tag Manager users and want to learn more. If you’re already familiar with basic concepts as tags, triggers, variables, data layer, how to use the preview and debug mode, how to track standard interactions and conversions, this course is just what you need (because we’ll dive much deeper).
This course is right for you if:
This course is not for you if:
This course is on-demand. You can learn at your own pace and apply new knowledge on your own GTM account.
Julius Fedorovicius is the founder of Analytics Mania and GTM community on Facebook. He has accumulated years of working experience with Google Analytics (9+ years) and Google Tag Manager (6+ years) while consulting online businesses. Julius has been actively publishing articles on analyticsmania.com, a blog that has been already featured on widely known websites like moz.com, neilpatel.com, etc.
Julius is also running Google Tag Manager workshops where he has already helped hundreds of students to achieve better results. This was one of the reasons that inspired him to launch online GTM courses.
Fred Pike has been working with Google Analytics and Google Tag Manager for quite some time and has accumulated solid experience. But even he learned new things by taking this Intermediate Google Tag Manager course and filled in the gaps he was not even aware of.
Let’s have a really quick reminder of what Google Tag Manager is and how does it work. That way, we’ll all be on the same page and ready to proceed. Topics covered:
Beginners should already know what Data Layer is. However, there’s much more under-the-hood that you should know as well. Topics covered:
Beginners are already familiar with the most common GTM variables (e.g. Page URL, Click Class, GA Settings Variable, Data Layer Variable, etc.). However, the true GTM power lies within other, less popular variables. Topics covered (but not limited to):
Let’s take a deep dive into the event tracking with GTM + how can this be enriched with CSS selectors.Topics covered:
Enrich your Google Analytics (Universal Analytics )data with what is specific to your business. Topics covered:
Note: in the spring of 2021, additional content with Google Analytics 4 will be added. All current course students will get the update for free.
Web tracking implementations are not a walk in a park. They might involve some serious technical challenges that require a lot of time and effort to solve. Let’s learn how to tackle them. Topics covered:
Note: in the spring of 2021, additional content with Google Analytics 4 will be added, thus the structure of this module might change. All current course students will get the update for free.
Any tracking implementation is useless unless it is properly and thoroughly tested. In this module, we’ll take a look at various tools, tips, and tricks that will improve your QA (Quality assurance) skills and will help you create a solid GTM setup. Topics covered:
This is NOT just a general 20-minute overview of how things should work. Enhanced Ecommerce (EE) setup is difficult and includes many nuances. This module will take you through the entire process of the EE implementation via Google Tag Manager. Topics covered:
Note: in the spring of 2021, additional content with Google Analytics 4 will be added and you will get a very detailed module on the Ecommerce tracking with GA4
The upcoming update of the course will also include GTM server-side tracking examples that will help you prepare for what’s coming in the future. Got additional content requests for the course? Let me know at julius[at]analyticsmania.com.
This intermediate Google Tag Manager course starts right now! After enrollment, you will get immediate access to the entire content of the course. Learn at your own pace.
The main course material consists of 11 hours long video material. Speaking of the completion time, it very much depends on how much do you plan to spend on it every week. Some students have completed it over two weeks, some spent a couple of months (or more) due to their busy work schedule. In my opinion, the most optimal schedule should be 4 weeks.
In many cases, employers pay for the course. Here are some thoughts:
Sounds like a good deal, right?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like – across any and all devices you own.
To get the most out of this course, it is highly recommended to be at least an intermediate Google Analytics user. HTML, CSS, DOM basic knowledge is a bonus (although I’ll give introductions to these topics). You should also have a solid foundation of GTM and be actively using it for the last 3-6 months.
Speaking of other requirements, you should have a Google Chrome browser installed (because there are several plugins you’ll need to use during the course) and an internet connection, of course.
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
No. This course provides a sandbox website where you will learn how to track particular interactions. If you have your own website, that’s also good. You can practice there.
Yes, you can. One-time payments can be made both via Paypal and credit cards.
Feel free to send me an email to [email protected]