Demystifying user_engagement Event in Google Analytics 4

Updated: April 1st, 2025 If you are at least a little familiar with event tracking in Google Analytics 4, you already know that one of the automatically tracked events is called user_engagement. When exactly does it fire on a website? After looking at the official Google Analytics documentation, you’ll see this: user_engagement fires when the app is […]
Julius Fedorovicius
In Google Analytics Tips

Page Variables and Pageview Triggers in Google Tag Manager

Updated: March 30th, 2025 As you probably already know, Google Tag Manager is a fantastic tool that lets you manage your tracking codes and activate them whenever needed. With GTM, you can fire your tags whenever a visitor submits a form, clicks a link, etc. But the most basic (yet still very crucial) is when […]
Julius Fedorovicius
In Google Tag Manager Tips

How to Track Custom Events with Google Analytics 4

Updated: March 30th, 2025 Google Analytics 4 has a steep learning curve. In one of my previous blog posts, I explained how GA4 event tracking works in general. But if you understand the basics of Google Analytics 4 and want to dive deeper into custom event tracking, you’ve come to the right place. In this […]
Julius Fedorovicius
In Google Analytics Tips

Google Tag Manager Best Practices: 24 Tips

Updated on March 30th, 2025 Google Tag Manager (GTM) is a powerful tool that lets you add and edit tracking codes (tags) without much intervention from the IT department (although there are some nuances, and the classic “it depends” plays a significant role here). It is also much more convenient to control all your tags […]
Julius Fedorovicius
In Google Tag Manager Tips Resources

Google Analytics 4 Explorations: a Complete Guide

Google Analytics 4 may not hold its strength in the built-in standard reports that it provides, but it does make up for it with its Explorations feature. Google Analytics 4 explorations allow you to dive deeper into your data to get insights through customizable and interactive reports tailored to your business needs. For example, you […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics 4 cross-domain tracking not working? Here are the fixes

Cross-domain tracking in GA4 is a built-in workaround that allows you to send user information from one domain to another, preserving session data across domains. This makes sure that the same user is consistently tracked across multiple websites, enabling more accurate and unified analytics. If you’re reading this article, chances are you already know this […]
Julius Fedorovicius
In Google Analytics Tips

Exit Pages in Google Analytics 4

Updated: March 29th, 2025 When a visitor browses your website, some pages will eventually become the last page of a session. If you are running a blog or a news website, then reading a single article and leaving afterward is pretty normal. But if many people leave your e-commerce site at the checkout, that is […]
Julius Fedorovicius
In Google Analytics Tips

21 Most common Google Tag Manager mistakes

Updated: March 29th, 2025 If you’re reading this article, you’ve probably been in this situation: you open Google Tag Manager, set up your tags, triggers, and variables correctly (at least you thought so), and then it doesn’t work (or doesn’t work how you expected)! You even retraced every line in that 12-step tutorial, but still […]
Julius Fedorovicius
In Google Tag Manager Tips