Updated: February 19th, 2021 When Google Analytics 4 was introduced, it was announced as the event-based analytics tool where everything is an event. A pageview, a purchase, etc. And there are many things to know about them that eventually materialized into this blog post and a video tutorial. Today, I will show how to track events with […]

The thing with Google Analytics (or any other similar tool) is that it won’t help you much if you use it just “out of the box”. I’m talking about the classic “just add one line of JavaScript to your site and start tracking”. If you want to benefit from a platform, you have to customize […]

Google Analytics 4 definitely has a steep learning curve. If you compare it to Universal Analytics, there are many differences and event tracking is one of them. In one of my previous blog posts, I explained how GA4 event tracking works in general. But if you are interested in learning just how to track custom […]

In my previous Google Analytics 4 tutorials, I have shared how to install GA4 (or how to upgrade to it), then how to track events with Google Analytics 4 and Google Tag Manager. Now, the time has come to configure conversions. In other words, we’ll tell Google Analytics, that some events are more important to us. […]

In late 2020, Google renamed its App+Web properties to Google Analytics 4 and officially graduated from beta (at least, that’s what Google is saying). This means that from now on, the default property (when you create it) is GA4. It is a completely revamped platform (compared to the previous versions). New interface, new tag template […]