Duplicate Events in Google Analytics 4 and How to Fix them

Lately, I have noticed an increasing number of people complaining about duplicate events in their Google Analytics 4 debug view. Sometimes the reasons for this are quite obvious, but sometimes they were a bit trickier than I initially anticipated. If you are seeing something similar in your GA4 DebugView, you have come to the right […]
Julius Fedorovicius
In Google Analytics Tips

How to do Path Analysis in Google Analytics 4

Analysis Hub in Google Analytics 4 is a suite of features that allow you to dive deeper into your data. In the past, I have explained how to work with Exploration reports and Funnel Analysis. This time, let’s take a look at another type of report, Path Analysis. In Universal Analytics (GA3) flow reports were quite […]
Julius Fedorovicius
In Google Analytics Tips

16 Most common Google Tag Manager mistakes

Updated: May 6th, 2021. We’ve all been there: you open Google Tag Manager, set up tags, triggers and variables properly (at least you thought so), but that new implementation doesn’t work. You read that super awesome 5-step tutorial few more times, but it doesn’t help. You feel stuck, irritated and decide it’s enough GTM for today. The […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

A Guide to Custom Dimensions in Google Analytics 4

Updated: May 6th, 2021 The thing with Google Analytics (or any other similar tool) is that it won’t help you much if you use it just “out of the box”. I’m talking about the classic “just add one line of JavaScript to your site and start tracking”. If you want to benefit from a platform, […]
Julius Fedorovicius
In Google Analytics Tips

How to Track Events with Google Analytics 4 and Google Tag Manager

Updated: May 2nd, 2021 When Google Analytics 4 was introduced, it was announced as the event-based analytics tool where everything is an event. A pageview, a purchase, etc. And there are many things to know about them that eventually materialized into this blog post and a video tutorial. Today, I will show how to track events with […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics Form Tracking – Complete Guide

Updated: April 12th, 2021 If you use Google Analytics (GA) to analyze web traffic on your site, you may also want to track contact form submissions, right?  A question I hear frequently is “can I track form submissions in GA?”. The answer is yes and I’ll show you how. In order to make Google Analytics […]
Julius Fedorovicius
In Google Analytics Tips

How to Track Custom Events with Google Analytics 4

Google Analytics 4 definitely has a steep learning curve. If you compare it to Universal Analytics, there are many differences and event tracking is one of them. In one of my previous blog posts, I explained how GA4 event tracking works in general. But if you are interested in learning just how to track custom […]
Julius Fedorovicius
In Google Analytics Tips