How to Track Custom Events with Google Analytics 4

Updated: August 26th, 2026 Google Analytics 4 has a steep learning curve. In one of my previous blog posts, I explained how GA4 event tracking works in general. But if you understand the basics of Google Analytics 4 and want to dive deeper into custom event tracking, youā€™ve come to the right place. A custom […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics 4 Segments: The Guide

Updated: August 25th, 2026 Segments are a great way to slice and dice your data to get better insights. Instead of looking at aggregated numbers (likeĀ total users or allĀ conversions (key events)), you should drill down into your reports to find patterns and identify the most valuable users. In this blog post, I will explain Google […]
Julius Fedorovicius
In Google Analytics Tips

Custom Channel Groups in Google Analytics 4

Updated: AugustĀ 24th, 2026 A useful dimension included in Google Analytics 4 is theĀ default channel group. Using predefined rules determined by Google, traffic sources are categorized into groups called channel groups, allowing for a simpler view of how users are accessing your site. However, you cannot edit the default channel group. If a traffic source does […]
Julius Fedorovicius
In Google Analytics Tips

Missing Revenue in Google Analytics 4? Here’s how to fix it

Updated: August 21st, 2026 Here’s a situation. You implementĀ GA4 ecommerce tracking,Ā check the reports, and see that revenue is missing or incomplete. Why? This can happen for various reasons, such as incorrect event configuration, missing or invalid parameters, data processing issues, etc. In today’s blog post, I will explain what to do if you see no […]
Julius Fedorovicius
In Google Analytics Tips

Conversion rate in Google Analytics 4

Updated: August 20th, 2026 Important:Ā Conversion rate has been renamed to Key event rate. You can learn more about it here. ===== When Google Analytics 4Ā was introduced, it was missing one very important metric many people relied on in GA3, conversion rate (CR). Even though we could see the total number of conversions, that was not […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics 4 Events Not Showing Up in Reports?

Updated: August 19th, 2026 Here’s a situation. You have implemented event tracking with Google Analytics 4, but cannot see those events in reports. Or maybe you see the events, but some parameters/dimensions are missing? If this sounds familiar, you’ve come to the right place. In this blog post, I will explain why Google Analytics 4 […]
Julius Fedorovicius
In Google Analytics Tips

Not set in Google Analytics 4. How to fix it?

Updated: August 15th, 2026 In Google Analytics 4, (not set) is a placeholder that appears in your reports when GA4 has not received any information for a specific dimension. For example, if you are analyzing website data, any app-related dimensions like App store will naturally show as (not set) because they don’t apply. On the […]
Julius Fedorovicius
In Google Analytics Tips

Subdomain Tracking with Google Analytics 4

Updated: August 14th, 2026 If you are working with a business that operates on multiple subdomains (e.g.,Ā blog.business.com, support.business.com, www.business.com, etc.), you will most likely want to track website visitors with Google Analytics 4 across all these websites. In Google Analytics 4, subdomain tracking works automatically right out of the box. As long as you use […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

Google Tag Gateway: What is it, and How to Configure it

Updated: AugustĀ 12th, 2026 Youā€™ve probably heard about the growing concerns about how increasing privacy restrictions and blockers make it harder to collect accurate analytics data. Google has given us the tools to deal with this, like server-side tagging and Google Tag Gateway. In this article, weā€™ll explore Google Tag Gateway: what it is, how it […]
Julius Fedorovicius
In Google Analytics Tips