Google Analytics Cross Domain Tracking with Google Tag Manager. The Guide.

Updated: June 5th, 2020. There are already plenty of resources online that explain how to implement Google Analytics Cross-domain tracking. However, it feels that the questions of this topic are still one of the most popular ones in the community (source of this statement: my gut). And that’s no surprise. Sometimes people just blindly follow guides […]

Julius Fedorovicius

In Google Analytics Tips Google Tag Manager Tips

Track PDF Downloads with Google Tag Manager + Template

Updated: June 4th, 2020 If you’re running a website where people can click and open/download files (like PDF or Excel Spreadsheets), you would probably want to know which links are clicked the most and whether your visitors/users care about those resources at all. Maybe that document that you spent countless hours on last year was […]

Julius Fedorovicius

In Google Analytics Tips Google Tag Manager Tips

Google Tag Manager vs Google Analytics: What’s the difference?

Updated: June 3rd, 2020. When I first heard about Google Tag Manager (GTM) in early 2013, I felt a bit confused. At that time I had no idea that tag management was a thing at all, so naturally, I found myself questioning what is Google Tag Manager? What’s the difference between Google Analytics events and GTM events? And nowadays I actually […]

Julius Fedorovicius

In Google Analytics Tips Google Tag Manager Tips

A Guide to Google Analytics User ID in Google Tag Manager

Update: May 31st, 2020. If you’re looking at Google Analytics user metrics you need to understand one thing: the number of users does NOT represent the actual number of people visiting your website. It’s the number of different browsers that were used to visit your website/shop/etc. That’s because when a visitor lands on a page for […]

Julius Fedorovicius

In Google Analytics Tips Google Tag Manager Tips

Google Analytics Real-time Reports Not Working? Here’s How To Fix It

Updated: May 23rd, 2020. Here’s a situation. You have just set up Google Analytics tracking, open GA Real-time reports and nothing. You don’t see anything. No page views, no events, nothing. Sounds familiar? Relax, you’re not alone. In fact, this issue is getting more and more popular these days as people have been contacting me through various channels […]

Julius Fedorovicius

In Google Analytics Tips Google Tag Manager Tips

Google Analytics Goals Not Working? Here’s How to Fix That

Updated: April 22nd, 2020 In today’s blog post, I will not rant about how important goals are in Google Analytics and that every GA setup MUST use them. If you landed on this blog post, chances are that you are already trying to implement them. Kudos for that! In Universal Analytics, sometimes goals are not […]

Julius Fedorovicius

In Google Analytics Tips

5 Ways to Track Site Search with Google Tag Manager and Google Analytics

Site search tracking has always been a hidden gem for me when it comes to analyzing visitors’ behavior on a site. Why? Because you can quickly identify what your visitors are looking for on your site and whether you have to offer something relevant. Google Analytics offers built-in Site search reports that you can make […]

Julius Fedorovicius

In Google Analytics Tips Google Tag Manager Tips

Debugging Incorrect & Missing Google Analytics Transactions

The main goal of digital analytics is to measure the success of an organization, provide suggestions on how to improve and drive changes. The definition of success may vary depending on the type of business/organization. Most often, success = revenue. To properly measure revenue with analytics tools, businesses must track transactions/purchases and with web tracking […]

Julius Fedorovicius

In Google Analytics Tips Google Tag Manager Tips

15 Most common Google Tag Manager mistakes

Updated: March 26th, 2020. We’ve all been there: you open Google Tag Manager, set up tags, triggers and variables properly (at least you thought so), but that new implementation doesn’t work. You read that super awesome 5-step tutorial few more times, but it doesn’t help. You feel stuck, irritated and decide it’s enough GTM for today. The […]

Julius Fedorovicius

In Google Analytics Tips Google Tag Manager Tips

Subdomain Tracking with Google Analytics and Google Tag Manager

If you are working with a business that operates on multiple subdomains (e.g. blog.business.com, support.business.com, www.business.com, etc.), you will most likely want to track website visitors with Google Analytics across all these websites. If yes, what kind of configurations do you need to have a proper setup? The good news is that this is usually […]

Julius Fedorovicius

In Google Analytics Tips Google Tag Manager Tips

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