In Universal Analytics (GA3), there was a feature called “Exclude URL query parameters” that allowed you to remove unwanted parameters from the URLs and have cleaner reports. When I am writing this blog post, this feature is not available by default in Google Analytics 4. But there is a workaround that I will explain in […]

When you want to install Google Analytics on your website, one of the options is to add its code directly to your website. That JavaScript library is called gtag.js (a.k.a. global site tag). But what if you are working with an older project and you see that the GA code it’s using is not gtag.js? […]

One day you open your Universal Analytics (GA3) reports and there is a sudden drop in bounce rate. Maybe it’s even 0? This does not mean that overnight your website became much more engaging. This shows that something is broken in your Google Analytics setup. In this blog post, I will walk you through the […]

If you have ever tried to track additional data about your website’s/application’s users, you probably have stumbled upon the term User ID. In fact, I have two blog posts that teach how to do that – one for Universal Analytics and the other one for Google Analytics 4. When you read various resources about the User ID, […]

One of the welcome improvements in Google Analytics 4 (compared to the previous version) is Funnel Exploration. In the past, the funnel visualizations were inflexible and if you messed anything in your configuration, your data remained corrupted. This has changed with GA4 when the possibility of ad hoc funnels was finally developed. This means that […]

Updated: January 3rd, 2022 Exploration reports (previously known as Analysis Hub) in Google Analytics 4 is a suite of features that allow you to dive deeper into your data. In the past, I have explained how to work with Free Form report and Funnel Exploration. This time, let’s take a look at another type of report, […]