Social interactions that occur on your website clearly indicate a high level of user engagement, so there is no question that we need to track social interactions. Fortunately, it’s pretty easy to track them. In this blog post, I’ll show you how to track social interactions with Google Tag Manager and send that data toRead more

It’s quite evident that users sometimes face difficulties while navigating through a website. As users, we hate that part when we have no solution even after a few attempts. Many websites have a help-desk, but it’s quite a long and tedious process to pick up the phone and make a call, or send an emailRead more

If you google “how to reduce bounce rate”, you’ll get a ton of useful resources which describe how you should improve your content, add more call-to-action, etc. And I totally agree with them. Content IS the king. The more I publish posts on this blog, the more I realize it’s true. But this blog postRead more

Updated: May 20th, 2017. If you’re already using Facebook for marketing, you want to measure the results and be more efficient, right? But how can you track interactions such as LIKE button clicks? What about conversions? Everything used to work like this – you send an email to the developer with requirements of what should be tracked and it takesRead more

This week, the team behind Google Tag Manager rolled out a new (and awesome) GTM feature – Google Analytics settings variable which makes Universal Analytics tag management much easier. In this blog post, I’ll explain what it does, what problems does it solve and how it will make your life easier.