How to Track Conversions with Google Analytics 4 (previously known as Goals)

In my previous Google Analytics 4 tutorials, I have shared how to install GA4 (or how to upgrade to it), then how to track events with Google Analytics 4 and Google Tag Manager. Now, the time has come to configure conversions. In other words, we’ll tell Google Analytics, that some events are more important to us. […]

Julius Fedorovicius

In Google Analytics Tips

How to Track Events with Google Analytics 4 and Google Tag Manager

When Google Analytics 4 was introduced, it was announced as the event-based analytics tool where everything is an event. A pageview, a purchase, etc. And there are many things to know about them that eventually materialized into this blog post and a video tutorial. Today, I will show how to track events with Google Analytics 4 […]

Julius Fedorovicius

In Google Analytics Tips

How to Install Google Analytics 4 with Google Tag Manager

In late 2020, Google renamed its App+Web properties to Google Analytics 4 and officially graduated from beta (at least, that’s what Google is saying). This means that from now on, the default property (when you create it) is GA4. It is a completely revamped platform (compared to the previous versions). New interface, new tag template […]

Julius Fedorovicius

In Google Analytics Tips

Upgrade to Google Analytics 4 – Now or Later?

In late 2020, Google renamed its App+Web properties to Google Analytics 4 and officially graduated from beta (at least, that’s what Google is saying). This means that from now on, the default property (when you create it) is GA4. Naturally, many people online are confused: should they switch to the new version now? What about […]

Julius Fedorovicius

In Google Analytics Tips

Google Analytics Settings Variable in Google Tag Manager

Updated: September 25th, 2020 If you’re just starting to work with Google Tag Manager and you plan to implement Universal Analytics (Google Analytics) tags, remember this: it is a MUST to use the Google Analytics settings variable. Why? Let me show you. Video tutorial If you prefer video content, here’s a video tutorial for […]

Julius Fedorovicius

In Google Analytics Tips Google Tag Manager Tips

Track Many Forms with One Thank You Page with Google Tag Manager

Here’s a situation: you want to track form submissions on a website. There are multiple forms and they all redirect the visitor to the same “Thank you” page. The built-in Form Submission trigger in GTM is not working, thus you could try implementing the Thank you page tracking method. But how can you distinguish which […]

Julius Fedorovicius

In Google Analytics Tips Google Tag Manager Tips

Google Analytics Limits: 10M hits & 500 hits/session. What to do?

If you are reading this blog post, there are two possible reasons for that: you stumbled upon it by following your curiosity or you have recently hit certain limits in Google Analytics (or maybe you are about to hit them). Anyway, here’s a situation. One day, when you are about to make a coffee, you […]

Julius Fedorovicius

In Google Analytics Tips

16 Ways to Reduce Direct Traffic in Google Analytics

Updated: July 24th, 2020. Direct traffic in Google Analytics is often misunderstood. If you think that direct traffic is the one that enters your website’s address in the address bar or accesses it via bookmarks, I have some bad news. In reality, that is just a fraction of what direct traffic really is. The first reason […]

Julius Fedorovicius

In Google Analytics Tips Google Tag Manager Tips

Google Tag Manager vs Google Analytics: What’s the difference?

Updated: July 16th, 2020. When I first heard about Google Tag Manager (GTM) in early 2013, I felt a bit confused. At that time I had no idea that tag management was a thing at all, so naturally, I found myself questioning what is Google Tag Manager? What’s the difference between Google Analytics events and GTM events? And nowadays I actually […]

Julius Fedorovicius

In Google Analytics Tips Google Tag Manager Tips

Google Analytics Cross Domain Tracking with Google Tag Manager. The Guide.

Updated: June 5th, 2020. There are already plenty of resources online that explain how to implement Google Analytics Cross-domain tracking. However, it feels that the questions of this topic are still one of the most popular ones in the community (source of this statement: my gut). And that’s no surprise. Sometimes people just blindly follow guides […]

Julius Fedorovicius

In Google Analytics Tips Google Tag Manager Tips

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