• Courses
    • Courses
    • Course bundles
  • Blog
  • Services
  • Resources
    • Youtube channel
    • E-books and Guides
    • GTM Recipes
    • View All Resources
    • GTM Community
    • GA4 community
  • About
    • About
    • Contact
  • Login
  • Courses
    • Courses
    • Course bundles
  • Blog
  • Services
  • Resources
    • Youtube channel
    • E-books and Guides
    • GTM Recipes
    • View All Resources
    • GTM Community
    • GA4 community
  • About
    • About
    • Contact
  • Login

Exclude URL Query Parameters in Google Analytics 4

In Universal Analytics (GA3), there was a feature called “Exclude URL query parameters” that allowed you to remove unwanted parameters from the URLs and have cleaner reports. When I am writing this blog post, this feature is not available by default in Google Analytics 4. But there is a workaround that I will explain in […]
Julius Fedorovicius
In Google Analytics Tips

How to Track Custom Events with Google Analytics 4

Updated: April 21st, 2022. Google Analytics 4 definitely has a steep learning curve. If you compare it to Universal Analytics, there are many differences and event tracking is one of them. In one of my previous blog posts, I explained how GA4 event tracking works in general. But if you are interested in learning just how […]
Julius Fedorovicius
In Google Analytics Tips

A Guide to Custom Dimensions in Google Analytics 4

Updated: March 30th, 2022 The thing with Google Analytics (or any other similar tool) is that it won’t help you much if you use it just “out of the box”. I’m talking about the classic “just add one line of JavaScript to your site and start tracking”. If you want to benefit from a platform, […]
Julius Fedorovicius
In Google Analytics Tips

16 Ways to Reduce Direct Traffic in Google Analytics

Updated: January 24th, 2022. Direct traffic in Google Analytics is often misunderstood. If you think that direct traffic is the one that enters your website’s address in the address bar or accesses it via bookmarks, I have some bad news. In reality, that is just a fraction of what direct traffic really is. The first reason […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

GTAG vs Analytics.js

When you want to install Google Analytics on your website, one of the options is to add its code directly to your website. That JavaScript library is called gtag.js (a.k.a. global site tag). But what if you are working with an older project and you see that the GA code it’s using is not gtag.js? […]
Julius Fedorovicius
In Google Analytics Tips

Sudden drop in bounce rate of Google Analytics? Here is how to fix it

One day you open your Universal Analytics (GA3) reports and there is a sudden drop in bounce rate. Maybe it’s even 0? This does not mean that overnight your website became much more engaging. This shows that something is broken in your Google Analytics setup. In this blog post, I will walk you through the […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics Client ID vs User ID

If you have ever tried to track additional data about your website’s/application’s users, you probably have stumbled upon the term User ID. In fact, I have two blog posts that teach how to do that – one for Universal Analytics and the other one for Google Analytics 4. When you read various resources about the User ID, […]
Julius Fedorovicius
In Google Analytics Tips

Open Funnel vs Closed Funnel in Google Analytics 4

One of the welcome improvements in Google Analytics 4 (compared to the previous version) is Funnel Exploration. In the past, the funnel visualizations were inflexible and if you messed anything in your configuration, your data remained corrupted. This has changed with GA4 when the possibility of ad hoc funnels was finally developed. This means that […]
Julius Fedorovicius
In Google Analytics Tips

Track Videos with Google Analytics 4 and Google Tag Manager

Even though Google Analytics 4 offers some built-in video tracking capabilities, there might still be some cases where you will need to do additional configuration in Google Tag Manager. And I wanted to cover different situations, from simple ones to more complex ones. In today’s blog post, I will show you how to track videos […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

Path Exploration report in Google Analytics 4 (Path Analysis in Analysis Hub)

Updated: January 3rd, 2022 Exploration reports (previously known as Analysis Hub) in Google Analytics 4 is a suite of features that allow you to dive deeper into your data. In the past, I have explained how to work with Free Form report and Funnel Exploration. This time, let’s take a look at another type of report, […]
Julius Fedorovicius
In Google Analytics Tips
Page 1 of 7123›»
Hi, I'm Julius Fedorovicius and I'm here to help you learn Google Tag Manager and Google Analytics. Join thousands of other digital marketers and digital analysts in this exciting journey. Read more
Analytics Mania
  • Google Tag Manager Courses
  • Google Tag Manager Recipes
  • Google Tag Manager Resources
  • Google Tag Manager Community
  • Login to courses
Follow Analytics Mania
  • Subscribe to newsletter
  • RSS feed
Recent Posts
  • Exclude URL Query Parameters in Google Analytics 4
  • Exit Pages in Google Analytics 4
  • How to Track Custom Events with Google Analytics 4
Analytics Mania - Google Tag Manager and Google Analytics Blog | Privacy Policy
Manage Cookie Settings