Google Tag Manager is an awesome tool. It gives you lots of flexibility when it comes to tracking various interactions on a website. But you need to learn a lot of things if you wish track something more complex than just a simple page view. To save you some time, I have published a libraryRead more
In my previous blog post, How to Track Social Interactions with Google Tag Manager, I explained various nuances of how to monitor the default social sharing buttons created by Facebook, Twitter, Pinterest, and Linkedin. However, those tracking methods do not support 3rd party social sharing solutions, like Sumo or AddThis. But that does not meanRead more
Social interactions that occur on your website clearly indicate a high level of user engagement, so there is no question that we need to track social interactions. Fortunately, it’s pretty easy to track them. In this blog post, I’ll show you how to track social interactions with Google Tag Manager and send that data toRead more
It’s quite evident that users sometimes face difficulties while navigating through a website. As users, we hate that part when we have no solution even after a few attempts. Many websites have a help-desk, but it’s quite a long and tedious process to pick up the phone and make a call, or send an emailRead more
If you google “how to reduce bounce rate”, you’ll get a ton of useful resources which describe how you should improve your content, add more call-to-action, etc. And I totally agree with them. Content IS the king. The more I publish posts on this blog, the more I realize it’s true. But this blog postRead more
