How To Unlock (not provided) Keywords in Google Analytics

A long time ago, when SEO was much easier, webmasters, bloggers and other creatures of the Internet were much happier because they knew much more about their visitors’ search behavior. All they needed to do is go to Google Analytics reports and see which organic keywords were driving most of the traffic. But the winter […]
Julius Fedorovicius
In Google Analytics Tips

15 Most common Google Tag Manager mistakes

Updated: Feb 11th, 2018. We’ve all been there: you open Google Tag Manager, set up tags, triggers and variables properly (at least you thought so), but that new implementation doesn’t work. You read that super awesome 5-step tutorial few more times, but it doesn’t help. You feel stuck, irritated and decide it’s enough GTM for today. The next […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

Google Analytics Social Tracking: Facebook, Twitter, Linkedin, and Pinterest Buttons

Social interactions that occur on your website clearly indicate a high level of user engagement, so there is no question that we need to track them. Luckily, it’s pretty easy to track them. In this blog post, I’ll show you how to do Google Analytics Social Tracking and capture clicks on Facebook Likes, Twitter Tweets, LinkedIn Shares, and Pinterest […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

How To Track AddThis Social Shares with Google Tag Manager

In my previous blog post, How to Track Social Interactions with Google Tag Manager, I explained various nuances of how to monitor the default social sharing buttons created by Facebook, Twitter, Pinterest, and Linkedin. However, those tracking methods do not support 3rd party social sharing solutions, like Sumo or AddThis. But that does not mean […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Recipes Google Tag Manager Tips