Trying to Demystify user_engagement Event in Google Analytics 4

If you are at least a little familiar with event tracking in Google Analytics 4, you already know that one of the automatically tracked events is called user_engagement. When exactly does it fire on a website? After taking a look at the official Google Analytics documentation, you’ll see this: user_engagement fires periodically, while the app is in the […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics 4 Tutorial for Beginners

In late 2020, Google renamed its App + Web properties to Google Analytics 4 and officially graduated from beta (at least, that’s what Google is saying). This means that from now on, the default property (when you create it) is GA4. It is a completely revamped platform (compared to the previous versions). New interface, new […]
Julius Fedorovicius
In Google Analytics Tips

How to Install Google Analytics 4 with Google Tag Manager

In late 2020, Google renamed its App+Web properties to Google Analytics 4 and officially graduated from beta (at least, that’s what Google is saying). This means that from now on, the default property (when you create it) is GA4. It is a completely revamped platform (compared to the previous versions). New interface, new tag template […]
Julius Fedorovicius
In Google Analytics Tips

How to check if Google Analytics 4 is working?

After you have installed GA4, you want to be sure whether you did everything correctly and the data is being collected. In this blog post, I’ll walk you through several steps that you need to complete. Otherwise, you will find out (say, after a week) that you were collecting incorrect data (or no data at […]
Julius Fedorovicius
In Google Analytics Tips

A Guide to Custom Dimensions in Google Analytics 4

Updated: August 11th, 2021 The thing with Google Analytics (or any other similar tool) is that it won’t help you much if you use it just “out of the box”. I’m talking about the classic “just add one line of JavaScript to your site and start tracking”. If you want to benefit from a platform, […]
Julius Fedorovicius
In Google Analytics Tips

A Guide to DebugView in Google Analytics 4

Updated: August 10th, 2021 When you implement something in Google Analytics (or any other platform), never trust your gut. Always verify that the data was actually received by the platform and is displayed in reports the way you expect it. In Universal Analytics, this was done by checking real-time reports (to verify events, conversions, page […]
Julius Fedorovicius
In Google Analytics Tips

How to Track Events with Google Analytics 4 and Google Tag Manager

Updated: August 9th, 2021 When Google Analytics 4 was introduced, it was announced as the event-based analytics tool where everything is an event. A pageview, a purchase, etc. And there are many things to know about them that eventually materialized into this blog post and a video tutorial. Today, I will show how to track events with […]
Julius Fedorovicius
In Google Analytics Tips