A Guide to Conversion rate in Google Analytics 4

Updated: January 8th, 2023 When Google Analytics 4 was introduced, it was missing one very important metric that many people relied on in GA3, conversion rate (CR). Even though we could see the total number of conversions, that was not enough (because the CR allowed us to see the percentage of sessions that were performing well). […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics 4 Tutorial for Beginners

Updated: January 6th, 2023 Compared to the previous versions, GA4 is a completely revamped platform. New interface, new tag template in Google Tag Manager, new data model, new steps to configure, etc. This raises many questions: where to get started? What should be the optimal setup? If you are unsure how to get started, you’ve […]
Julius Fedorovicius
In Google Analytics Tips

Missing Demographic Data in Google Analytics 4? Here are the reasons

Google Analytics 4 reports have a section called Demographics that provides insights into your audiences, such as their age or gender. But it’s pretty common (especially among GA4 beginners) that those reports have no data. Why? Let me explain. In this article, we’ll explore possible reasons why you have missing demographic data in Google Analytics 4 and what […]
Julius Fedorovicius
In Google Analytics Tips

Am I using Google Analytics 4?

Updated: December 8th, 2022 Universal Analytics (GA3) stops collecting data in July 2023 and this forces many businesses to switch to the newer version, Google Analytics 4. But if you are less experienced with GA, you might not be sure which version are you using. Do you need to migrate? So if you are asking […]
Julius Fedorovicius
In Google Analytics Tips

DebugView in Google Analytics 4 not working? Here are 6 solutions.

Updated: December 8th, 2022 DebugView is a great feature in Google Analytics 4 and is a solid improvement compared to GA3 (Universal Analytics). It allows you to debug incoming data at a very granular level. However, sometimes it just does not work. And that’s probably the exact reason why you are on this page. By saying […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics 4 Audiences (GA4 Audiences) – How to use them?

Updated: December 8th, 2022 When it comes to analyzing your data with Google Analytics 4 and comparing different subsets, you have features like segments, audiences, and comparisons. For new GA4 users, this might be confusing because each feature has some similarities but also has significant differences. In this blog post, we will take a closer look […]
Julius Fedorovicius
In Google Analytics Tips

Scroll tracking with Google Analytics 4 and Google Tag Manager

Updated: December 8th, 2022 Compared to previous versions, Google Analytics 4 offers more built-in tracking capabilities. This includes file downloads, outbound clicks, scroll tracking, and more. But did you know that the built-in scroll tracking in Google Analytics 4 tracks only when someone scrolls below the 90% percent mark of the page height? What if […]
Julius Fedorovicius
In Google Analytics Tips

Duplicate Events in Google Analytics 4 and How to Fix them

Updated: December 8th, 2022 Lately, I have noticed an increasing number of people complaining about duplicate events in their Google Analytics 4 debug view. Sometimes the reasons for this are quite obvious, but sometimes they were a bit trickier than I initially anticipated. If you are seeing something similar in your GA4 DebugView, you have […]
Julius Fedorovicius
In Google Analytics Tips

How to Exclude Internal Traffic in Google Analytics 4

Updated: December 8h, 2022 When you implement Google Analytics 4, you are tracking your own interactions/events as well. That’s the default. That becomes an even larger problem when working with a larger business (having more employees). Every visit/event made by an employee skews your data. Luckily, this can be fixed because you can exclude internal […]
Julius Fedorovicius
In Google Analytics Tips