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5 Ways to Track Site Search with Google Tag Manager and Google Analytics 4

Updated: February 23rd, 2021 Site search tracking has always been a hidden gem for me when it comes to analyzing visitors’ behavior on a site. Why? Because you can quickly identify what your visitors are looking for on your site and whether you have to offer something relevant. Google Analytics 4 Enhanced Measurement is capable […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

How to Track Events with Google Analytics 4 and Google Tag Manager

Updated: February 19th, 2021 When Google Analytics 4 was introduced, it was announced as the event-based analytics tool where everything is an event. A pageview, a purchase, etc. And there are many things to know about them that eventually materialized into this blog post and a video tutorial. Today, I will show how to track events with […]
Julius Fedorovicius
In Google Analytics Tips

A Guide to Custom Dimensions in Google Analytics 4

The thing with Google Analytics (or any other similar tool) is that it won’t help you much if you use it just “out of the box”. I’m talking about the classic “just add one line of JavaScript to your site and start tracking”. If you want to benefit from a platform, you have to customize […]
Julius Fedorovicius
In Google Analytics Tips

How to Track Custom Events with Google Analytics 4

Google Analytics 4 definitely has a steep learning curve. If you compare it to Universal Analytics, there are many differences and event tracking is one of them. In one of my previous blog posts, I explained how GA4 event tracking works in general. But if you are interested in learning just how to track custom […]
Julius Fedorovicius
In Google Analytics Tips

How to Track Conversions with Google Analytics 4 (previously known as Goals)

In my previous Google Analytics 4 tutorials, I have shared how to install GA4 (or how to upgrade to it), then how to track events with Google Analytics 4 and Google Tag Manager. Now, the time has come to configure conversions. In other words, we’ll tell Google Analytics, that some events are more important to us. […]
Julius Fedorovicius
In Google Analytics Tips

How to Install Google Analytics 4 with Google Tag Manager

In late 2020, Google renamed its App+Web properties to Google Analytics 4 and officially graduated from beta (at least, that’s what Google is saying). This means that from now on, the default property (when you create it) is GA4. It is a completely revamped platform (compared to the previous versions). New interface, new tag template […]
Julius Fedorovicius
In Google Analytics Tips

Upgrade to Google Analytics 4 – Now or Later?

In late 2020, Google renamed its App+Web properties to Google Analytics 4 and officially graduated from beta (at least, that’s what Google is saying). This means that from now on, the default property (when you create it) is GA4. Naturally, many people online are confused: should they switch to the new version now? What about […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics Settings Variable in Google Tag Manager

Updated: September 25th, 2020 If you’re just starting to work with Google Tag Manager and you plan to implement Universal Analytics (Google Analytics) tags, remember this: it is a MUST to use the Google Analytics settings variable. Why? Let me show you.   Video tutorial If you prefer video content, here’s a video tutorial for […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

Track Many Forms with One Thank You Page with Google Tag Manager

Here’s a situation: you want to track form submissions on a website. There are multiple forms and they all redirect the visitor to the same “Thank you” page. The built-in Form Submission trigger in GTM is not working, thus you could try implementing the Thank you page tracking method. But how can you distinguish which […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

Google Analytics Limits: 10M hits & 500 hits/session. What to do?

If you are reading this blog post, there are two possible reasons for that: you stumbled upon it by following your curiosity or you have recently hit certain limits in Google Analytics (or maybe you are about to hit them). Anyway, here’s a situation. One day, when you are about to make a coffee, you […]
Julius Fedorovicius
In Google Analytics Tips
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Hi, I'm Julius Fedorovicius and I'm here to help you learn Google Tag Manager and Google Analytics. Join thousands of other digital marketers and digital analysts in this exciting journey. Read more
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