Updated: June 13th, 2018. When I first heard about Google Tag Manager (GTM) in early 2013, I felt a bit confused. At that time I had no idea that tag management was a thing at all, so naturally, I found myself questioning what Google Tag Manager was anyway? What’s the difference between Google Analytics events and GTM events? And I actuallyRead more
Here’s a situation. You have just set up Google Analytics tracking, open a GA Real-time reports and nothing. You don’t see anything. No page views, no events, nothing. Sounds familiar? Relax, you’re not alone. In fact, this issue is getting more and more popular these days as people have been contacting me through various channels (FacebookRead more
A long time ago, when SEO was much easier, webmasters, bloggers and other creatures of the Internet were much happier because they knew much more about their visitors’ search behavior. All they needed to do is go to Google Analytics reports and see which organic keywords were driving most of the traffic. But the winterRead more
Updated: Feb 11th, 2018. We’ve all been there: you open Google Tag Manager, set up tags, triggers and variables properly (at least you thought so), but that new implementation doesn’t work. You read that super awesome 5-step tutorial few more times, but it doesn’t help. You feel stuck, irritated and decide it’s enough GTM for today. The nextRead more
Social interactions that occur on your website clearly indicate a high level of user engagement, so there is no question that we need to track them. Luckily, it’s pretty easy to track them. In this blog post, I’ll show you how to do Google Analytics Social Tracking and capture clicks on Facebook Likes, Twitter Tweets, LinkedIn Shares, and PinterestRead more
