A Guide to Acquisition Reports in Google Analytics 4

One of the most common use cases of Google Analytics is to view where your visitors are coming from. Even though Google Analytics 4 can show this data, some parts of the interface might be confusing compared to the previous version, Universal Analytics. That’s why I decided to publish this blog post where I will […]
Julius Fedorovicius
In Google Analytics Tips

Why do I see only 2 month data in Google Analytics 4?

Here’s a situation. You install Google Analytics 4 on your website, start collecting data, and then after several months, you decide to check the data in Explorations. Unfortunately, you realize that the data there is only of the last 2 months. Why is that? In this quick blog post, I will explain why you see only […]
Julius Fedorovicius
In Google Analytics Tips

A Guide to Conversion rate in Google Analytics 4

Updated: September 22nd, 2022 When Google Analytics 4 was introduced, it was missing one very important metric that many people relied on in GA3, conversion rate (CR). Even though we could see the total number of conversions, that was not enough (because the CR allowed us to see the percentage of sessions that were performing well). […]
Julius Fedorovicius
In Google Analytics Tips

Missing Link Text of Outbound Clicks in GA4?

Even though Google Analytics 4 can track events automatically (not just page_views), there are also some problems. One of the challenges is missing Link Text (link_text) of outbound link clicks. If you try to build a report using the Link Text dimension with the click event, you won’t succeed (at least when I write this blog post). I expected […]
Julius Fedorovicius
In Google Analytics Tips

A Guide to Bounce rate in Google Analytics 4

Bounce rate. Some people love it. Some hate it. When Google Analytics 4 was introduced, bounce rate was not available (even though many people used it in the previous versions of GA). However, after a couple of years, it is back. In this tutorial, I will explain what it is and how it is different […]
Julius Fedorovicius
In Google Analytics Tips

How to Find Search Terms in Google Analytics 4?

If your website has a site search feature, you probably want to know what people are looking for. That’s where Google Analytics can help. However, it’s not as simple to see that data as someone would expect. In this blog post, I will share several options of how and where to find search terms in […]
Julius Fedorovicius
In Google Analytics Tips

How to Remove FBCLID from Google Analytics 4?

When I am writing this blog post, Google Analytics 4 does not have a native method to easily remove unwanted URL query parameters. As a result, your reports might look something like this: See all those fbclid=xxxx? They make your reports harder to read, and if the same page was visited by multiple users from […]
Julius Fedorovicius
In Google Analytics Tips

Where to Find Outbound Click Data in Google Analytics 4?

Updated: August 1st, 2022 Google Analytics 4 is capable of tracking additional events, not just page views. This is all possible thanks to Enhanced Measurement. But finding that data in GA4 reports is trickier than you might think. In this article, I will explain where to find outbound click data in Google Analytics 4.   […]
Julius Fedorovicius
In Google Analytics Tips

What Does Exit Mean in Google Analytics 4?

Exits. You probably saw this metric somewhere in the Google Analytics 4 interface. But what does it mean? The exit page is the last page of the session. Every time a page is the last page of a session, the Exits metric increases by 1.   Where to find exits in Google Analytics 4? To view […]
Julius Fedorovicius
In Google Analytics Tips