How to Exclude Internal Traffic in Google Analytics 4

Updated: October 22nd, 2025 When you implement Google Analytics 4, you are tracking your own interactions/events as well. That’s the default. That becomes an even larger problem when working with a larger business (having more employees). Every visit/event made by an employee skews your data. Luckily, this can be fixed because you can exclude internal […]
Julius Fedorovicius
In Google Analytics Tips

How to Find Search Terms in Google Analytics 4?

Updated: October 22nd, 2025 If your website has a site search feature, you probably want to know what people are looking for. That’s where Google Analytics can help. While Google Analytics 4 tracks site search automatically via Enhanced Measurement, finding the actual search terms isn’t always straightforward. The data might seem hidden in standard reports […]
Julius Fedorovicius
In Google Analytics Tips

A Guide to Custom Dimensions in Google Analytics 4

Updated: October 22nd, 2025 Google Analytics (or any other similar tool) won’t help you much if you use it just “out of the box”. I’m talking about the classic “just add one line of JavaScript to your site and start tracking”. If you want to benefit from a platform, you have to customize your data […]
Julius Fedorovicius
In Google Analytics Tips

Transfer UTM Parameters From One Page To Another with GTM

Updated: October 22nd, 2025 I have completely redone this solution to support more cases and require less configuration. However, in some situations, the older version of this solution is recommended. If the destination URL contains a hashmark (#), you should try using the older version. ==== Imagine this. You’re running a promo campaign that brings traffic […]
Julius Fedorovicius
In Google Tag Manager Tips

LinkedIn Conversions API with Google Tag Manager. The Guide.

Setting up the LinkedIn Conversions API with server-side Google Tag Manager isn’t as complicated as it might sound, especially if you’ve worked with the Facebook Conversions API before. The two processes are quite similar. If you’re not familiar, don’t worry, in this guide, I’ll walk you through everything you need to know to get the […]
Julius Fedorovicius
In Google Tag Manager Tips

Track HubSpot Forms with Google Tag Manager and Google Analytics 4

Updated: October 20th, 2025 If you’re using HubSpot forms on your site to generate leads, you’ll find that the built-in form submission trigger in Google Tag Manager won’t work. Luckily, there is a solution! In this article, I will show you how you can track HubSpot forms with Google Tag Manager and Google Analytics 4. […]
Julius Fedorovicius
In Google Tag Manager Tips

A Guide to Google Analytics Client ID

Updated: October 20th, 2025 If you have landed on this blog post and want to learn about this topic, congratulations. This indicates that you want to go beyond the beginner level. It’s time to go under the hood and understand how Google Analytics generates and uses client IDs. The Google Analytics client ID is a […]
Julius Fedorovicius
In Google Analytics Tips

Google Tag Manager vs Page Speed: The Impact and How to Improve

Updated: October 20th, 2025 One of the main selling points of Google Tag Manager to marketers (that you can notice even on their landing page) is that it optimizes page speed or pages can load faster. But is that true? Does GTM (or any other tag management solution) really give wings to your website? The short answer is: it depends. […]
Julius Fedorovicius
In Google Tag Manager Tips

Top 19 Google Tag Manager Extensions and Tools for Fast and Efficient Work

Updated: October 20th, 2025 If you’re a frequent user of Google Tag Manager, you’re likely always looking for ways to improve your performance, catch bugs faster, and simplify your process. Adding some extensions and tools to your workflow can improve efficiency, help you avoid common pitfalls, and create a smoother tracking process. If my guess […]
Julius Fedorovicius
In Google Tag Manager Tips Resources