Not set in Google Analytics 4. How to fix it?

Updated: July 7th, 2025 If you have been working with Google Analytics 4 for a while, you probably have already noticed a mysterious (not set) appearing in some reports. In this blog post, I will explain what not set in Google Analytics 4 is and what to do with it. But I want to set […]
Julius Fedorovicius
In Google Analytics Tips

How to Build a GA4 Funnel with BigQuery and Looker Studio?

The funnel explorations in Google Analytics 4 enable you to analyze the completion and abandonment rates along a pre-defined user journey, which can help you identify bottlenecks in specific paths on your site. Identifying obstacles along these paths can help improve the user experience by pinpointing areas where users encounter difficulties. However, there are some […]
Julius Fedorovicius
In Google Analytics Tips

Track Spotify Player with Google Analytics 4 and Google Tag Manager

Even though GA4’s automatic tracking is more capable than the previous version (Universal Analytics), it still has its limitations. Especially if you have a niche situation, like wanting to track the usage of a Spotify player. With the help of a listener created by Tomás Foch Nalle, it’s actually pretty simple to do this. In […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics Not Working? Here are the solutions

It is one of the most frustrating moments for any marketer or analyst: you log in to your Google Analytics account, ready to check your data, only to find that it’s missing, incomplete, or just plain wrong. Seeing Google Analytics not working as expected can be alarming, leaving you to wonder where the problem is […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics 4 Events Not Showing Up in Reports?

Updated: June 17th, 2025 Here’s a situation. You have implemented event tracking with Google Analytics 4, but cannot see those events in reports. Or maybe you see the events, but some parameters/dimensions are missing? If this sounds familiar, you’ve come to the right place. In this blog post, I will explain why Google Analytics 4 […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics Real-time Reports Not Working? Here’s How To Fix It

Updated: June 17th, 2025  Here’s a situation. You have just set up Google Analytics tracking, opened GA Real-time reports, and nothing. You don’t see anything. No page views, no events, nothing. Sounds familiar? Relax. You’re not alone. To save you (and others) some time, I’ve compiled a list of the most common mistakes in why Google Analytics […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips