Intermediate/ Advanced GTM course + GA4 Course

Learn how to get value out of your Google Analytics 4 reports and how to create advanced GTM setups.

Last update: April 29th, 2022

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Collect quality data with GTM and analyze it properly with GA4

Google Analytics 4 is very different from its previous versions. And there are many things for you to learn if you want to get value out of your data.

There are several ways how you can send data to GA4 and the most recommended is Google Tag Manager. It gives you flexibility and speed when it comes to analytics configurations.

Combine these two tools into a powerful force. And you can learn how to use them in these two courses: GA4 course and Intermediate/Advanced GTM course. Both of them are included in this course bundle.

For those who want to prepare for the future of web analytics

Over the last several years, the digital analytics landscape has drastically changed (e.g. Apple’s ITP, privacy regulations, Google Analytics 4, etc.). And things are not slowing down.

Don’t be left behind. Stay sharp and up-to-date.

The courses in this bundle are updated to reflect those changes:

  • Many examples show how to implement Google Analytics 4
  • How to properly implement ecommerce tracking with GTM and GA4
  • How to build scalable tracking setups with Google Tag Manager and send data to GA4
  • How to track what matters and how to get insights from your analytics reports
  • How to implement GA4 with server-side technology

About the Intermediate Google Tag Manager course:

This is a fantastic course if you want to take your GTM skills to the next level. Being stuck after implementing the pageview tag and basic Event Tracking? Want to have step-by-step examples on how to implement advanced features? Julius won’t disappoint you and guides you all the way. Brilliant teacher, five stars!”

– Paul KoksAnalytics Advocate at Online Metrics

What's in the Bundle?

After you purchase the bundle, you will get instant access to the Intermediate/Advanced GTM course and Google Analytics 4 course.

At a better price.

The first one will teach you how to send data to Google Analytics 4 and solve complex challenges, the second one will teach you how to analyze that data.

What will you learn from these courses?

Intermediate/Advanced GTM course will teach you:

  • How to access custom data on a website without a developer
  • How the Data Layer actually works (let’s go beyond the beginner level)
  • How to create advanced triggers with CSS selectors
  • How to deal with iFrames
  • How to configure GA4 Ecommerce setup (from A to Z)
  • An easy-to-understand introduction to the technical (and necessary) topics: HTML, CSS, RegEx, DOM, cookies.

Google Analytics 4 course will teach you:

  • How to figure out what is important to track
  • How to plan your analytics setup
  • How to properly configure GA4
  • How to build meaningful reports
  • How to get insights out of your data
  • Server-side tagging

Regularly updated, highly recommended

“Any time anybody at Northwoods wants to learn GTM, we run them through Analytics Mania’s courses. One of the wonderful things is that Julius continues to keep them updated.” – Fred Pike, Northwoods

This Bundle includes

Two Premium Courses

You will get instant access to the learning materials of two courses:

  • Intermediate/Advanced GTM course
  • Google Analytics 4 course

I have spent thousands of hours working with GTM and Google Analytics. I have polished workflows, processes, etc., and now you can get my knowledge through these courses.

When I am hired on a project, I charge $200/hour. Having that in mind, the value of my courses is a no-brainer.

Bite-sized video lessons + bonus modules

Shorter videos (rather than having several 1-hour long) enable you to learn things more gradually and stay more motivated as you keep seeing your growing progress.

Sandbox website & practical knowledge

These courses are not just “sit back and watch”. The best way to learn is to do, therefore, you will have to complete practical tasks on an actual website (you can use either your own site or a sandbox website provided on this course).

Quick quizzes

At the end of every module, there is a quick quiz to check what you have learned. It’s a great way to ensure that you have gained the most out of lessons.

Lifetime access to the course + Free updates

This purchase includes lifetime access to the training materials. If you want to revisit a particular topic of the course, you can come back here anytime.

Support from the instructor

Got stuck? Have some questions? Feel free to ask in the private Facebook group. Also, you are free to post questions/comments under each video lesson.

30-day money back guarantee

If you complete my courses and don’t feel like you’ve reached the next level of Google Tag Manager and Google Analytics 4, email me for a refund. No questions asked.

Is this course bundle right for you?

Both courses in the bundle are designed for digital marketers and analysts who want to get more control over their website tracking and get value out of their analytics.  After completing both courses, you will know not only the essentials of GTM but you will also be able to provide more value to your business/clients.

This bundle is right for you:

  • if you have been using Google Tag Manager for a while and you consider yourself as an intermediate GTM user
  • if you want to have more flexibility/power while managing tracking codes
  • if you want to properly implement GA4 Ecommerce Tracking
  • if you don’t want to spend months trying to figure out things on your own
  • if you like to learn things by actually doing practical tasks
  • if you want to be prepared for the future of web analytics
  • if you want to learn how to benefit from server-side tagging
  • if you collect data with GA but have no idea what to do with it
  • if you don’t know what is important to track/measure

This bundle is not for you if:

  • You want to learn how to track AMPs (accelerated mobile pages). Or if you want very in-depth content about mobile app tracking. GA4 course contains several mobile-app-related lessons but both courses mainly focus on websites.
  • You think that GTM can/should 100% replace developers in your projects. You will learn how to reduce dependency on developers but you CANNOT avoid them 100%.
  • You are afraid of “getting your hands dirty” with a bit more technical topics (like HTML, CSS, etc.)
  • You want to learn how to use Google BigQuery
  • You expect to learn JavaScript here.

This course bundle is on-demand. You can learn at your own pace and apply new knowledge to your own GTM/GA4 accounts.

Your instructor

Julius Fedorovicius is the founder of Analytics Mania and the GTM/GA communities on Facebook. He has accumulated many years of working experience with Google Analytics and Google Tag Manager while consulting online businesses. Julius has been actively publishing articles on analyticsmania.com, a blog that has been recognized by Google and other peers in the industry.

Julius is also running Google Tag Manager workshops where he has already helped hundreds of students to achieve better results. This was one of the reasons that inspired him to launch online courses.

Course curriculum

The lists of modules and main topics (of both courses) are available on their landing pages. To learn more about each of these courses, check the links below:

Enroll now. Use GTM and GA4 with confidence.

1 payment

  • Instant access to the Intermediate/Advanced GTM course
  • Instant access to the Google Analytics 4 course
  • Practical tasks &  sandbox website
  • Quizzes
  • Lifetime access & Free updates
  • Support & Private Facebook group
  • 30-day money-back guarantee
  • Value: $948

Bundle price:
$948 $649

+ additional taxes may apply

Team discounts are available

Lifetime access. Available 24/7.
30-day money-back guarantee.

6 monthly payments

  • Instant access to the Intermediate/Advanced GTM course
  • Instant access to the Google Analytics 4 course
  • Practical tasks &  sandbox website
  • Quizzes
  • Lifetime access & Free updates
  • Support & Private Facebook group
  • 30-day money-back guarantee
  • Value: $948

Bundle price:
$948 6 x $120/mo

+ additional taxes may apply

Team discounts are available

Lifetime access. Available 24/7.
30-day money-back guarantee.

Looking for a team discount?

The prices that you see above are for the first user. If you want to enroll multiple team members, the pricing gets better. Contact us to learn how to enroll multiple users at the same time. Note that the pricing below applies only to this bundle.

If you decide to add additional team members in the future, this team discount will still apply.

  • If you choose a 1-time payment, every additional user in a bundle costs $150
  • If you choose a monthly payment plan, every additional user costs $25/mo (for the next 6 months)

Examples:

  • 2 users buy this bundle with a 1-time payment: $649 + $150 = $799
  • 2 users buy this bundle with a a monthly payment plan: 6 x ($120 + $25) = 6 x $145/mo

Frequently asked questions

They start right now! After enrollment, you will get immediate access to the entire content. Learn at your own pace.

Intermediate/Advanced GTM course contains 13 hours of video material, GA4 course is expected to have 15. Speaking of the completion time, it very much depends on how much do you plan to spend on it every week. Some students have completed a single course over two weeks, some spent a couple of months (or more) due to their busy work schedules. In my opinion, the most optimal schedule should be 3-4 weeks per course. But it is possible to do that even faster.

In many cases, employers pay for the course. Here are some thoughts:

  • Your team will become agiler as they will be able to launch new tracking campaigns faster
  • You will know not only how to send data to Google Analytics 4 but also how to get value out of those reports. Many marketers/analysts are struggling with this. And you can change this.
  • You will know how to get insights out of your data, thus helping your company/clients optimize their websites.
  • Many businesses are migrating to server-side setups. Learn how to do that too.

Sounds like a good deal, right?

If none of the reasons above resonate with your company, let me know at [email protected] I’m sure we can easily come up with something more personalized.

How does lifetime access sound? After enrolling, you have unlimited access to both courses for as long as you like – across any and all devices you own.

To understand the intermediate/advanced GTM course, you need to already be a fresh intermediate user. GA4 course requires no prior Google Analytics experience.

Speaking of other requirements, you should have a Google Chrome browser installed (because there are several plugins you’ll need to use during the course) and an internet connection, of course.

Then it means I didn’t do a good job teaching you! If you are unsatisfied with your purchase, contact me within the first 30 days (after the purchase) and I will give you a full refund. No questions asked.

There are two versions of the Intermediate/advanced course in this bundle: new with GA4, and an older one with GA3 examples.

Google Analytics course contains only GA4 learning material.

Yes, all videos have English subtitles

No. Both courses provide access to sandbox websites where you will learn how to track particular interactions. If you have your own website, that’s also good. You can practice there.

However, server-side tagging lessons will require you to have some website and control of the domain (web address). Because of how it works, it’s impossible to give a sandbox website in those modules.

No, the price you see on this page is without the taxes, therefore, the final price might increase on the checkout page. But that depends on your geographical location.

Yes, you can. We accept payments with PayPal, Credit Cards, Apple pay, etc. You will see all options once you enter the checkout.

Feel free to send me an email to [email protected]

Enroll now. Use GTM and GA4 with confidence.

1 payment

  • Instant access to the Intermediate/Advanced GTM course
  • Instant access to the Google Analytics 4 course
  • Practical tasks &  sandbox website
  • Quizzes
  • Lifetime access & Free updates
  • Support & Private Facebook group
  • 30-day money-back guarantee
  • Value: $948

Bundle price:
$948 $649

+ additional taxes may apply

Team discounts are available

Lifetime access. Available 24/7.
30-day money-back guarantee.

6 monthly payments

  • Instant access to the Intermediate/Advanced GTM course
  • Instant access to the Google Analytics 4 course
  • Practical tasks &  sandbox website
  • Quizzes
  • Lifetime access & Free updates
  • Support & Private Facebook group
  • 30-day money-back guarantee
  • Value: $948

Bundle price:
$948 6 x $120/mo

+ additional taxes may apply

Team discounts are available

Lifetime access. Available 24/7.
30-day money-back guarantee.

30-day money back guarantee

If you complete this course bundle and don’t feel like you’ve reached the next level of Google Tag Manager and Google Analytics 4, email me for a refund. No questions asked.