Ready to start learning Google Analytics and Google Tag Manager but don’t know where to begin? It’s easy to feel overwhelmed, but these free courses are the perfect first step. They’re designed to save you time and get you up to speed quickly by focusing on the absolute essentials.
Free Google Analytics and Google Tag Manager Courses
Free Google Tag Manager Course (90 minutes)
Stop waiting for developers to implement your tracking codes. This course is your shortcut to learning the basics of Google Tag Manager and becoming more independent. You’ll learn:
- What is Google Tag Manager and why you should use it
- How to use GTM and create/install your first container
- What are tags, triggers, and variables
- How to install Google Analytics 4 and track events
- How to implement custom tracking codes
- How to test your setup and what steps should you take next
Free Google Analytics Course (90 minutes)
This is your guide to getting started with Google Analytics, focusing on the fundamentals you need to collect data and make sense of it. You will learn:
- How to create and configure your GA4 property
- How to navigate the admin panel
- How to set up data streams and configure their settings
- How to install GA4 on your website
- How to use standard reports and create explorations
- How to implement basic event tracking
Do you want to go beyond the basics?
These free courses are a great starting point, providing foundation for your web analytics journey. But they only scratch the surface of what’s possible with GTM and GA4.
On the other hand, our premium courses are designed to take your skills to the next level, covering many topics not found in free resources. If you’re serious about becoming a power user and want to learn how to increase data accuracy, create meaningful reports, troubleshoot and fix complex setups, then take a look here.
Analytics Mania’s paid courses are built to help you learn faster, avoid costly mistakes, and gain the expertise you need to truly excel. And you’ll get our support.
About the Instructor
Hey, I’m Julius Fedorovicius
I founded Analytics Mania in late 2016. Since then, the blog has grown strong and continues to serve hundreds of thousands of marketers and analysts. Here, I share my knowledge, experiments, and learnings related to web analytics, mainly Google Tag Manager and Google Analytics.
I also run the Google Analytics 4 and Google Tag Manager communities on Facebook, and, I actively help others learn Google Tag Manager and Google Analytics with my GTM/GA online courses.
9000+ students from various organizations have benefited from our paid courses
