Google Tag Manager Course Bundle

Become a Google Tag Manager Professional and solve more complex web tracking challenges

By Julius Fedorovicius, Founder of Analytics Mania

Analytics Mania has been seen on

Your Complete GTM Journey: From Beginner to an Experienced User

Google Tag Manager is not an easy tool. Even though you can get started just in a couple of hours, to get a proper introduction and then dig deeper into the nuances will require a lot of your time (most likely, years). Especially, if you try to do that on your own.

I have taken the long path of “learn by myself” and have spent way too much time. I still think till this day that if I had taken some GTM courses, this whole learning journey would have been much faster and more efficient. So if you want to avoid my mistakes and progress much faster, I have a solution.

If you are an aspiring GTM user who wants to take a shortcut to mastering the tool sooner, this Google Tag Manager course bundle is exactly what you need.

About the Intermediate Google Tag Manager course:

This is a fantastic course if you want to take your GTM skills to the next level. Being stuck after implementing the pageview tag and basic Event Tracking? Want to have step-by-step examples on how to implement advanced features (including Enhanced Ecommerce)? Julius won’t disappoint you and guides you all the way. Brilliant teacher, five stars!”

– Paul KoksAnalytics Advocate at Online Metrics

What's in the Bundle?

After you purchase the bundle, you will get instant access to Google Tag Manager Course for Beginners and Intermediate Google Tag Manager Course. The first one will help get up and running, the second one will take your web tracking capabilities a whole new level.

Additionally, you will get all the bonuses each individual course contains. At a better price.

What will you learn from these courses?

GTM Course for Beginners will teach you:

  • How to save money and time, be in control of your website tracking, launch tracking campaigns faster, and avoid hassles with developers
  • How to implement Google Analytics, Google Ads, Facebook Pixel, and other analytics and advertising tools on your website
  • How to measure valuable and important website interactions which drive real insights
  • How to make your tag management GDPR-compliant
  • How to apply your new knowledge in actual real-life projects

Intermediate Google Tag Manager course will teach you:

  • How to use super useful (but underutilized) GTM features
  • How to access data that is already available on a page
  • How the Data Layer actually works (let’s go beyond the beginner level)
  • How to enrich your Google Analytics data with custom dimensions, metrics, user id
  • How to solve common Google Analytics tracking headaches (like iFrames and Cross-domain tracking)
  • How to properly test your Google Tag Manager (and Google Analytics) implementation
  • How to implement Google Analytics Enhanced Ecommerce
  • An easy-to-understand introduction to the technical stuff: HTML, CSS, Regular Expressions, DOM, cookies. These topics are necessary to properly understand GTM’s potential.

About the Google Tag Manager course for Beginners:

“After taking this course, I can now track website visitors with confidence and see how they engage with my content. This helps me see the bigger picture of what is working and what should be fixed. What I really liked in this course is that even very technical aspects of Google Tag Manager were explained in a simple easy-to-understand manner. Highly recommend!”

Bernard Meyer, Content Marketing Specialist – Tesonet

This Bundle includes

Bite-sized video lessons + bonus modules

Shorter videos (rather than several 1-hour long) enable you to learn things more gradually and stay more motivated as you keep seeing your growing progress.

Sandbox website & practical tasks

This course is not just “sit back and watch”. The best way to learn is to do, therefore, you will have to complete practical tasks on an actual website (you can use either your own site or a sandbox website provided on this course).

Quick quizzes

At the end of every module, there is a quick quiz to check what you have learned. It’s a great way to ensure that you have gained the most out of lessons.

Final challenge with instructor's feedback

At the end of both courses, there will be two challenges (one in each course) that you will have to complete on your own. After completing them, an instructor will review and give you personal feedback. No other course creators offer that.

Useful resources

You’ll get access to my checklists and other downloadables that will help you be more efficient with Google Tag Manager. I personally use them on various projects.

Lifetime access to course material

Your Google Tag Manager course purchase includes lifetime access to the training materials. If you want to revisit a particular topic of the course, you can come back here anytime.

Private Facebook group for students

Got stuck? Have some questions? Feel free to ask in the private Facebook group. Also, you are free to post questions/comments under each video lesson.

30-day money back guarantee

If you complete this Google Tag Manager course and don’t feel like you’ve reached the next level of Google Tag Manager, email me for a refund. Show me that you completed all the video lessons and used the FB group or video comments to get help and I’ll refund you full payment. No questions asked.

But don't take my word for it

One of my students, Nick Groh (from Miles Technologies), who has taken both of my GTM courses. Here’s what he had to say about the Intermediate GTM course (+ Advanced topics)

Is this Google Tag Manager bundle right for you?

Both courses in the bundle are designed for digital marketers and analysts who want to get more control over their website tracking.  After completing both courses, you will know not only the essentials of GTM but you will take your skillset to a whole new level.

You will learn:

  • how to track various interactions on a website, how to track conversions with various tools like Google Analytics, Google Ads or Facebook Pixel
  • how to access various data points that are already on a page
  • how to cooperate with developers (because there will still be some situations where their help is crucial)
  • how to create scalable tracking setups
  • how to enrich your Google Analytics reports
  • how to apply your new knowledge in actual real-life project
  • how to create tracking implementations you are confident of#
  • … and so much more!


This bundle is right for you:

  • if you are totally new to Google Tag Manager
  • or if you have been using Google Tag Manager for a while but are still thinking that you’re just scratching the surface
  • if you want to easily add/edit/remove tracking codes of your analytics/marketing tools
  • if you would like to know what is happening under the hood and you want to be sure that your setup is working properly
  • if you want to properly implement Google Analytics Ecommerce Tracking (both standard and enhanced)
  • if you don’t want to spend months trying to figure out things (and connections between them) on your own
  • if you like to learn things by actually doing practical tasks
  • if you want to know how to access various data points that might already be available on a website
  • if you want to fully understand Data Layer and why is it so important
  • if you want to become a Google Tag Manager professional

This course is not for you if:

  • You want to learn how to track mobile apps or AMPs (accelerated mobile pages). This course explains only regular website tracking techniques
  • You are afraid of “getting your hands dirty” with a bit more technical topics (like HTML, CSS, etc.). But I try to explain them as simply as possible.
  • You think that GTM can/should 100% replace developers in your projects. You will learn how to reduce dependency on developers but you CANNOT avoid them 100%.
  • You expect to learn JavaScript here. Even though we will be definitely using JS code snippets in the Intermediate course, they will be ready-made. There is still a lot for you to learn in GTM, even without JavaScript.

This course is on-demand. You can learn at your own pace and apply new knowledge on your own GTM account.

Your instructor

Julius Fedorovicius is the founder of Analytics Mania and GTM community on Facebook. He has accumulated years of working experience with Google Analytics (8+ years) and Google Tag Manager (5+ years) while consulting online businesses. Julius has been actively publishing articles on, a blog with more than 100 000 monthly visits, which has been already featured by,, official Google Analytics twitter accountetc.

Julius is also running Google Tag Manager workshops where he has already helped hundreds of students to achieve better results. This was one of the reasons that inspired him to launch online GTM courses.

Julius’ Beginner GTM course exceeded my expectations. I first took the GTM course offered by Google Analytics Academy and really did not gain much from it – it was too simple and surface-level, and didn’t get into the nitty gritty with examples and strategy. Julius’ GTM Masterclass course was exactly what I was looking for – a beginner’s course with strategy and sufficient examples to start to feel comfortable in GTM. After taking Julius’ course I feel comfortable that I myself can work and build in GTM in a meaningful way – a feeling I did not get from the Google Academy course. Julius’ examples were relevant and his clear strategy for approaching every problem is one that I will use going forward in practice. I wouldn’t hesitate to recommend this to anyone looking for a meaningful and valuable introduction to GTM.

Katelyn Roberts, Marketing Coordinator, Projects & Systems – Botanical PaperWorks

Course curriculum

List of modules and main topics (of both courses) are available on their landing pages. To learn more about each of these course, check the links below:

Frequently asked questions

When do the courses start and finish?

They start right now! After enrollment, you will get immediate access to the entire content. Learn at your own pace.

How long does it take to complete the course?

GTM course for Beginners consists of 9 hours of video material, Intermediate course – 11 hours. Speaking of the completion time, it very much depends on how much do you plan to spend on it every week. Some students have completed a single course over two weeks, some spent a couple of months (or more) due to their busy work schedule. In my opinion, the most optimal schedule should be 3-4 weeks per course. But it is possible to do that even faster.

How do I convince my boss to sponsor me?

In many cases, employers pay for the course. Here are some thoughts:

  • Your team will become agiler as they will be able to launch new tracking campaigns faster
  • You will be able to solve much more complex situations
  • Not only will you get more familiar with GTM functionality, but you’ll also get a closer look at advanced GA features (if if you haven’t touched them before)
  • You’ll have more confidence in crunching technical terms and cooperating with developers
  • The quality of your tracking setups will be much better
  • Enhanced E-commerce implementation will be a piece of cake for you
  • You will know how to conduct GTM audits (that can earn you quite a lot of money)

Sounds like a good deal, right?

If none of the reasons above resonate with your company, let me know at [email protected] I’m sure we can easily come up with something more personalized.

How long do I have access to the course?

How does lifetime access sound? After enrolling, you have unlimited access to both courses for as long as you like – across any and all devices you own.

What are the requirements to take this course?

To get the most out of this course, it is highly recommended to be familiar with Google Analytics pageview and event tracking, what are conversions in Google Ads. You don’t have to posses any GTM knowledge to benefit from this bundle.

Speaking of other requirements, you should have a Google Chrome browser installed (because there are several plugins you’ll need to use during the course) and an internet connection, of course.

What if I am unhappy with the bundle?

We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Do I need to have my own website during practices in this course?

No. Both courses provide access to sandbox websites where you will learn how to track particular interactions. If you have your own website, that’s also good. You can practice there.

Does the price of this course include VAT?

No, the price you see on this page is without the Value Added Tax (VAT), therefore, the final price might increase on the checkout page.

Can I pay with Paypal?

Yes, you can. One-time payments can be made both via Paypal and credit cards.

Have more questions?

Feel free to send me an email to [email protected]

30-day money back guarantee

If you complete this Google Tag Manager course and don’t feel like you’ve reached the next level of Google Tag Manager, email me for a refund. Show me that you completed all the video lessons and used the FB group or video comments to get help and I’ll refund you full payment. No questions asked.