Google Tag Manager Course Bundle

From Beginner to Advanced. Become a Google Tag Manager Professional and solve complex web tracking challenges.

Designed for: Beginners who want to become GTM professionals
Last update: April 12th, 2021

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Your Complete GTM Journey: From Beginner to an Experienced User

Google Tag Manager is not a simple tool. Even though you can get started just in a couple of hours, to get a proper introduction and then dig deeper into the nuances will require a lot of your time (most likely, years). Especially, if you try to do that on your own.

I have taken the long path of “learn by myself” and have spent way too much time. I still think till this day that if I had taken some GTM courses, this whole learning journey would have been much faster and more efficient. So if you want to avoid my mistakes and progress much faster, I have a solution.

If you are an aspiring GTM user who wants to take a shortcut to mastering the tool sooner, this Google Tag Manager course bundle is exactly what you need.

For those who want to prepare for the future of web analytics

Over the last several years, the digital analytics landscape has drastically changed (e.g. Apple’s ITP, privacy regulations, the launch of Google Analytics 4, etc.). And things are not slowing down.

Don’t be left behind. Stay sharp and up-to-date.

The courses in this bundle are updated to reflect those changes:

  • Many examples show how to implement Google Analytics 4 (from basic setups to complex ecommerce implementations)
  • Unlock Google Tag Manager’s potential by using powerful features
  • Learn how to work and benefit from server-side tagging

Still using Universal Analytics? Not a problem! Enroll now and you will also get the previous versions of the courses with Universal Analytics examples (including Enhanced Ecommerce setup).

About the Intermediate Google Tag Manager course:

This is a fantastic course if you want to take your GTM skills to the next level. Being stuck after implementing the pageview tag and basic Event Tracking? Want to have step-by-step examples on how to implement advanced features? Julius won’t disappoint you and guides you all the way. Brilliant teacher, five stars!”

– Paul KoksAnalytics Advocate at Online Metrics

What's in the Bundle?

After you purchase the bundle, you will get instant access to Google Tag Manager Course for Beginners and Intermediate Google Tag Manager Course.

At a better price.

The first one will help get up and running with GTM, the second one will take your web tracking capabilities to a whole new level.

What will you learn from these courses?

GTM Course for Beginners will teach you:

  • How to save money and time, be in control of your website tracking, launch tracking campaigns faster, and avoid hassles with developers
  • How to implement Google Analytics 4, Facebook Pixel, etc.
  • How to measure valuable and important website interactions which drive real insights
  • How to make your tag management GDPR-compliant
  • How to apply your new knowledge in actual real-life projects

Intermediate Google Tag Manager course will teach you:

  • How to access custom data on a website without developer
  • How the Data Layer actually works (let’s go beyond the beginner level)
  • How to create advanced triggers with CSS selectors
  • How to deal with iFrames
  • How to configure GA4 Ecommerce setup (from A to Z)
  • An easy-to-understand introduction to the technical (and necessary) topics: HTML, CSS, RegEx, DOM, cookies.
  • How to use and benefit from server-side tagging

❝This is one of the best investments I've made in my career❞

– Sarah Mackenzie, Director of SEO and Analytics at FINE –

This Bundle includes

Two Premium Google Tag Manager Courses

You will get instant access to the learning materials of two courses:

  • Google Tag Manager Masterclass for Beginners 3.0
  • Intermediate/Advanced Google Tag Manager course 2.0

I have spent 1000s of hours working with GTM. I have polished workflows, processes, etc., and now you can get my knowledge through these courses.

When I am hired on a project, I charge $200/hour. Having that in mind, the value of my courses is a no-brainer.

Bite-sized video lessons + bonus modules

Shorter videos (rather than having several 1-hour long) enable you to learn things more gradually and stay more motivated as you keep seeing your growing progress.

Sandbox website & practical knowledge

This course is not just “sit back and watch”. The best way to learn is to do, therefore, you will have to complete practical tasks on an actual website (you can use either your own site or a sandbox website provided on this course).

Quick quizzes

At the end of every module, there is a quick quiz to check what you have learned. It’s a great way to ensure that you have gained the most out of lessons.

Lifetime access to the course + Free updates

Your Google Tag Manager course purchase includes lifetime access to the training materials. If you want to revisit a particular topic of the course, you can come back here anytime.

Support from the instructor

Got stuck? Have some questions? Feel free to ask in the private Facebook group. Also, you are free to post questions/comments under each video lesson.

30-day money back guarantee

If you complete this Google Tag Manager bundle and don’t feel like you’ve reached the next level of Google Tag Manager, email me for a refund. No questions asked.

Regularly updated, highly recommended

“Any time anybody at Northwoods wants to learn GTM, we run them through Analytics Mania’s courses. One of the wonderful things is that Julius continues to keep them updated.” – Fred Pike, Northwoods

Is this Google Tag Manager bundle right for you?

Both courses in the bundle are designed for digital marketers and analysts who want to get more control over their website tracking.  After completing both courses, you will know not only the essentials of GTM but you will take your skillset to a whole new level.

This bundle is right for you:

  • if you are totally new to Google Tag Manager
  • or if you have been using Google Tag Manager for a while but are still thinking that you’re just scratching the surface
  • if you want to have more flexibility/power while managing tracking codes
  • if you want to properly implement GA4 Ecommerce Tracking
  • if you don’t want to spend months trying to figure out things on your own
  • if you like to learn things by actually doing practical tasks
  • if you want to be prepared for the future of web analytics
  • if you want learn how to benefit from server-side tagging
  • if you want to become a Google Tag Manager professional

This course is not for you if:

  • You want to learn how to track mobile apps or AMPs (accelerated mobile pages). This course explains only regular website tracking techniques
  • You are afraid of “getting your hands dirty” with a bit more technical topics (like HTML, CSS, etc.)
  • You think that GTM can/should 100% replace developers in your projects. You will learn how to reduce dependency on developers but you CANNOT avoid them 100%.
  • You expect to learn JavaScript here. Even though I will explain some JavaScript concepts, but that is not the only focus of the course.

This course is on-demand. You can learn at your own pace and apply new knowledge on your own GTM account.

Your instructor

Julius Fedorovicius is the founder of Analytics Mania and the GTM community on Facebook. He has accumulated many years of working experience with Google Analytics and Google Tag Manager while consulting online businesses. Julius has been actively publishing articles on analyticsmania.com, a blog that has been recognized by Google and other peers in the industry.

Julius is also running Google Tag Manager workshops where he has already helped hundreds of students to achieve better results. This was one of the reasons that inspired him to launch online GTM courses.

Julius’ Beginner GTM course exceeded my expectations. I first took the GTM course offered by Google Analytics Academy and really did not gain much from it – it was too simple and surface-level, and didn’t get into the nitty gritty with examples and strategy. Julius’ GTM Masterclass course was exactly what I was looking for – a beginner’s course with strategy and sufficient examples to start to feel comfortable in GTM. After taking Julius’ course I feel comfortable that I myself can work and build in GTM in a meaningful way – a feeling I did not get from the Google Academy course. Julius’ examples were relevant and his clear strategy for approaching every problem is one that I will use going forward in practice. I wouldn’t hesitate to recommend this to anyone looking for a meaningful and valuable introduction to GTM.

Katelyn Roberts, Marketing Coordinator, Projects & Systems – Botanical PaperWorks

Course curriculum

The lists of modules and main topics (of both courses) are available on their landing pages. To learn more about each of these courses, check the links below:

Enroll now. Become a Google Tag Manager Pro.

1 payment

  • Instant access to GTM Masterclass for Beginners
  • Instant access to the Intermediate/Advanced GTM course
  • Practical tasks &  sandbox website
  • Quizzes
  • Lifetime access & Free updates
  • Support & Private Facebook group
  • 30-day money-back guarantee
  • Value: $748

Bundle price:
$748 $599

Team discounts are available

Lifetime access. Available 24/7.
30-day money-back guarantee.
Additional taxes may apply.

6 monthly payments

  • Instant access to GTM Masterclass for Beginners
  • Instant access to the Intermediate/Advanced GTM course
  • Practical tasks &  sandbox website
  • Quizzes
  • Lifetime access & Free updates
  • Support & Private Facebook group
  • 30-day money-back guarantee
  • Value: $748

Bundle price:
$748 6 x $110/mo

Team discounts are available

Lifetime access. Available 24/7.
30-day money-back guarantee.
Additional taxes may apply.

Looking for a team discount?

The prices that you see above are for the first user. If you want to enroll multiple team members, the pricing gets better. Contact us to learn how to enroll multiple users at the same time.

  • If you choose 1-time payment, every additional user in a bundle costs $150
  • If you choose a monthly payment plan, every additional user costs $25/mo (for the next 6 months)

Examples:

  • 2 users buy a GTM course bundle with a 1-time payment: $599 + $150 = $749
  • 2 users buy a GTM course bundle with a a monthly payment plan: 6 x ($110 + $25) = 6 x $135/mo

About the Intermediate Google Tag Manager course:

We are a digital marketing firm that spends too much time creating reports for clients (or worse, not reporting on results). We needed to set up dashboards for clients that clearly demonstrate website conversions and other results from our campaigns. The Intermediate Google Tag Manager course from Analytics Mania provided fantastic in-depth training on how to collect and track the website data we need. The course is well organized and laid out clearly and provides a ton of helpful resources. Julius is easy to follow, explains concepts clearly, and is reachable through comments, the private Facebook group, and email. If you need richer data in Google Analytics, I urge you to take this course.

— Kristen Molina-NauertGraphic Designer – JB Media Group

Frequently asked questions

They start right now! After enrollment, you will get immediate access to the entire content. Learn at your own pace.

GTM course for Beginners consists of 8 hours of video material, Intermediate course – 13 hours (4 of them are about server-side tagging). Speaking of the completion time, it very much depends on how much do you plan to spend on it every week. Some students have completed a single course over two weeks, some spent a couple of months (or more) due to their busy work schedule. In my opinion, the most optimal schedule should be 3-4 weeks per course. But it is possible to do that even faster.

In many cases, employers pay for the course. Here are some thoughts:

  • Your team will become agiler as they will be able to launch new tracking campaigns faster
  • You will be able to solve much more complex situations
  • Not only will you get more familiar with GTM functionality, but you’ll also get a closer look at GA4 features (e.g. complete ecommerce setup)
  • You’ll have more confidence in crunching technical terms and cooperating with developers
  • The quality of your tracking setups will be much better
  • You will know how to conduct GTM audits (that can earn you quite a lot of money)
  • You will know how to configure and benefit from server-side tagging

Sounds like a good deal, right?

If none of the reasons above resonate with your company, let me know at [email protected] I’m sure we can easily come up with something more personalized.

How does lifetime access sound? After enrolling, you have unlimited access to both courses for as long as you like – across any and all devices you own.

To get the most out of these courses, it is highly recommended to be familiar with Google Analytics 4 basics (like event tracking), Facebook ads knowledge might be helpful in several lessons. You don’t have to possess any GTM knowledge to benefit from this bundle.

Speaking of other requirements, you should have a Google Chrome browser installed (because there are several plugins you’ll need to use during the course) and an internet connection, of course.

Then it means I didn’t do a good job teaching you! If you are unsatisfied with your purchase, contact me within the first 30 days (after the purchase) and I will give you a full refund. No questions asked.

This version of the course contains GA4 examples. But if you enroll now, you will also get access to the older version of the course (with Universal Analytics examples, including Enhanced Ecommerce). That will help you.

But keep in mind that GTM preview mode in that older course is also older. So you will need to adapt a bit.

Yes, all videos have English subtitles

No. Both courses provide access to sandbox websites where you will learn how to track particular interactions. If you have your own website, that’s also good. You can practice there.

However, server-side tagging lessons will require you to have some website and control of the domain (web address). Because of how it works, it’s impossible to give a sandbox website in those modules.

No, the price you see on this page is without the taxes, therefore, the final price might increase on the checkout page. But that depends on your geographical location.

Yes, you can. One-time payments can be made both via Paypal and credit cards. Monthly payments support only credit cards.

Feel free to send me an email to [email protected]

Enroll now. Become a Google Tag Manager Pro.

1 payment

  • Instant access to GTM Masterclass for Beginners
  • Instant access to the Intermediate/Advanced GTM course
  • Practical tasks &  sandbox website
  • Quizzes
  • Lifetime access & Free updates
  • Support & Private Facebook group
  • 30-day money-back guarantee
  • Value: $748

Bundle price:
$748 $599

Team discounts are available

Lifetime access. Available 24/7.
30-day money-back guarantee.
Additional taxes may apply.

6 monthly payments

  • Instant access to GTM Masterclass for Beginners
  • Instant access to the Intermediate/Advanced GTM course
  • Practical tasks &  sandbox website
  • Quizzes
  • Lifetime access & Free updates
  • Support & Private Facebook group
  • 30-day money-back guarantee
  • Value: $748

Bundle price:
$748 6 x $110/mo

Team discounts are available

Lifetime access. Available 24/7.
30-day money-back guarantee.
Additional taxes may apply.

30-day money back guarantee

If you complete this Google Tag Manager bundle and don’t feel like you’ve reached the next level of Google Tag Manager, email me for a refund. No questions asked.