HTML5 Audio Tracking Recipe for Google Tag Manager

What does it do? Automatically tracks interactions of embedded HTML5 audio player on your site. This recipe will fire events to Google Analytics when users Play, Pause, and view 10-90% of the video, or finish it.

Read the full blog post for more information on how Google Tag Manager Audio Player Tracking works.

 

INSTRUCTIONS

1. Download Container File
   Download the container JSON file (right-click on the link and click “Save Link As” or “Save Target As” to save the JSON file to your computer).
2. Import JSON File into GTM
   Log into your own Google Tag Manager container and head to the Admin section of the site. Under Container options, select Import Container. Read this blog post for more details about importing a container file.
3. Replace the already existing GA Settings Variable with your own
   Currently, the GA Event – Scrolling tag is using the GA Settings Variable named {{REPLACE THIS VARIABLE WITH YOUR OWN GA SETTINGS VARIABLE}}. Click that field and pick your already existing GA Settings Variable instead.
4. Preview & Publish
   Use the Preview options to test this container on your own site. Try testing each of the events to make sure they’re working properly. If everything looks good, go ahead and publish!

View all 40+ Google Tag Manager Recipes