JW Player Tracking Recipe for Google Tag Manager

This Google Tag Manager auto-event listener was posted by Pat Grady (who based his script on David Vallejo’s solution).

What does it do? Automatically tracks interactions with embedded JW Player on your site and sends events to Google Analytics (which affect bounce rate). List of possible events:

• Play
• Pause
• 25%, 50%, 75%, 100%

Learn more about how Google Tag Manager Video Tracking works.

INSTRUCTIONS

1. Download Container File
   Download the container JSON file (right-click on the link and click “Save Link As” or “Save Target As” to save the JSON file to your computer).
2. Import JSON File into GTM
   Log into your own Google Tag Manager container and head to the Admin section of the site. Under Container options, select Import Container. Read this blog post for more details about importing a container file.
3. Update With Your Own Google Analytics Tracking ID
   Update or create a new Constant Variable named {{YOUR_GA_TRACKING_ID}} with your Google Analytics Tracking ID (a.k.a. UA Number). I’d recommend using Google Analytics Settings variable instead. Read this guide how to properly change Tracking ID in the imported container.
4. Preview & Publish
   Use the Preview options to test this container on your own site. Try testing each of the events to make sure they’re working properly. If everything looks good, go ahead and publish!

View all 40+ Google Tag Manager Recipes