What does it do? Automatically tracks interactions with embedded YouTube videos on your site. This recipe will fire events to Google Analytics when users Start video, Pause or view a certain percentage of the video (25%, 50%, 75%, 100%).
This Youtube Tracking recipe includes the new Youtube Video Trigger which was introduced by Google on Sep 13, 2017.
If you’re looking for other Youtube tracking solutions, you can check these: version 1 (by Lunametrics), version 2 (by Cardinal Path) 2, version (by me) 3.
INSTRUCTIONS
- Download Container File
Download the container JSON file (right-click on the link and click “Save Link As” or “Save Target As” to save the JSON file to your computer). - Import JSON File into GTM
Log into your own Google Tag Manager container and head to the Admin section of the site. Under Container options, select Import Container. Read this blog post for more details about importing a container file. - Update With Your Own Google Analytics Tracking ID.
Update or create a new Constant Variable named {{YOUR_GA_TRACKING_ID}} with your Google Analytics Tracking ID (a.k.a. UA Number). I’d recommend using Google Analytics Settings variable instead. Read this guide how to properly change Tracking ID in the imported container. - Preview & Publish
Use the Preview options to test this container on your own site. Try testing each of the events to make sure they’re working properly. If everything looks good, go ahead and publish!