Looker Studio Tutorial for Google Analytics 4

Since Google Analytics 4’s data visualization options are limited, more GA4 users are turning to Looker Studio (not to be confused with Looker) for their data visualization needs. Looker Studio is a tool for creating customized dashboards and reports, providing the flexibility to analyze data in more depth. It provides a user-friendly drag-and-drop interface for […]
Julius Fedorovicius
In Google Analytics Tips

Total users vs Active users vs New users in Google Analytics 4

In Google Analytics 4, understanding your user metrics is key to measuring the success of your website or app. These metrics include Total, Active, New, and Returning users. You’ve likely come across all these metrics while exploring your data in GA4, and if you’ve wondered, “What is the difference between Total users vs Active users […]
Julius Fedorovicius
In Google Analytics Tips

Enhanced Measurement in Google Analytics 4: The Guide

Updated: March 13th, 2025 When installed on a website (without any additional configurations), Universal Analytics (a.k.a. GA3) was tracking just page views. If you want to see any other interactions in your reports, you’d have to implement additional event tracking. To improve that, Google Analytics 4 offers more out-of-the-box interactions that are tracked without the […]
Julius Fedorovicius
In Google Analytics Tips

Free Form Reports in Google Analytics 4 (GA4 Explorations)

Updated: March 12th, 2025 In the Google Analytics 4 interface, you have several options for viewing data (Reports section, Explore, Advertising). This time, we’ll focus on the Explore (a.k.a. Explorations). It’s the place where you can do ad-hoc analysis and dig deeper into your data. In today’s blog post, I wanted to focus on one […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics 4 Segments: The Guide

Updated: March 8th, 2025 Segments are a great way to slice and dice your data to get better insights. Instead of looking at aggregated numbers (like total users or all conversions (key events)), you should drill down into your reports to find patterns and identify the most valuable users. In this blog post, I will explain Google […]
Julius Fedorovicius
In Google Analytics Tips

How to track promotions with Google Analytics 4 ecommerce

Promotions are banners or popups that you can show on your ecommerce site to promote certain sales or special offers. The idea here is that visitors will be incentivized by the offers on these banners and popups to make a purchase. Promotions are helpful to increase user activity, but how can you measure their actual […]
Julius Fedorovicius
In Google Analytics Tips

“Pages per Session” Conversion in Google Analytics 4

Updated: March 5th, 2025 This article was written by Jude Nwachukwu, who was kind to share his tips with Analytics Mania’s readers Even though I receive many guest post requests every day, 99.9999% of them are just pure trash. And I guess many website owners will relate to this. Some guest posters even offered to write “high […]
Jude Nwachukwu
In Google Analytics Tips