Google Analytics 4 Comparisons – How to use them?

Updated: May 6th, 2025 I explained segments and audiences in two of my previous blog posts. Now, let’s look at a third option you can use for your analysis, Google Analytics 4 comparisons. What are they, and when should they be used?   Table of Contents + Hide table of contents + What are comparisons in […]
Julius Fedorovicius
In Google Analytics Tips

User-Scoped Custom Dimensions in Google Analytics 4

If your aim is to get insightful data on visitors to your site, Google Analytics 4 might not offer the best “out of the box” analytics experience. You must customize your data collection to get the most out of GA4. One way to do this is with custom dimensions, which can be event-scoped, item-scoped, and […]
Julius Fedorovicius
In Google Analytics Tips

Custom metrics in Google Analytics 4

Updated: May 4th, 2025 If you have tried configuring Google Analytics 4, you should already be familiar with custom dimensions. Any custom text parameter that you send to GA4 (and that you want to use in the reports) should be registered as a custom dimension. However, you can also customize your setup by sending custom […]
Julius Fedorovicius
In Google Analytics Tips

How to See Full Page URLs in Google Analytics 4? (2 options)

When you look at the page reports (engagement) reports in Google Analytics 4, the default dimensions are either Page Path or Page Title. But what if you are tracking multiple domains/subdomains in the same property? Then Page Path “/” will mean the homepages of multiple (sub)domains. Not sure what the difference is between Page URL and […]
Julius Fedorovicius
In Google Analytics Tips

How to track Outbound Clicks with Google Analytics 4

Typically, most of the focus with analytics tracking is understanding the user journey on your site, but what if you want to know what’s leading users off your site? While we can’t read users’ minds, we can see what they click on! Outbound clicks are clicks on content that direct users to external websites or […]
Julius Fedorovicius
In Google Analytics Tips

(data not available) in Google Analytics 4

If you’ve been navigating your Google Analytics 4 reports, you might have encountered the mysterious “(data not available)” in your traffic source dimensions. Seeing this can be a bit puzzling, leaving you wondering what’s going on with your data. Well, you’re not alone! This is an attempt by Google to provide more transparency in your […]
Julius Fedorovicius
In Google Analytics Tips

Annotations in Google Analytics 4: 8 Ideas How to Use Them

Annotations in Google Analytics 4 are a welcome addition, considering this feature has been available in Universal Analytics for a long time. For those of you who appreciate the ability to add context to your data, this update is definitely a step in the right direction. If you’ve ever found yourself analyzing a sudden spike […]
Julius Fedorovicius
In Google Analytics Tips

Where to Find File Download Data in Google Analytics 4?

Updated: April 1st, 2025 Google Analytics 4 is capable of tracking additional events, not just page views. This is all possible thanks to Enhanced Measurement. But finding that data in GA4 reports is trickier than you might think. In this article, I will explain where to find file download data in Google Analytics 4. Video […]
Julius Fedorovicius
In Google Analytics Tips